GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"

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Toby Beresford talk's presentation at Gamification World Congress 2014

Published in: Marketing, Technology, Business

GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"

  1. 1. GAMIFICATION WORLD CONGRESS 2014 Orbitstrategy How Zoopla uses gamification for pull marketing
  2. 2. GAMIFICATION WORLD CONGRESS 2014 Top brands pull their customers into orbit
  3. 3. GAMIFICATION WORLD CONGRESS 2014 Orbit strategy is a gravitational field that attracts customers into orbit around their brand.
  4. 4. GAMIFICATION WORLD CONGRESS 2014 Keeping customers in orbit makes it easy for them to purchase
  5. 5. GAMIFICATION WORLD CONGRESS 2014 For an orbit strategy you need an engagementplatformto: “engage  customers  outside  the  purchase   process  and  deliver  value  beyond  the   products  being  sold.”                        Mark  Bonchek  
  6. 6. GAMIFICATION WORLD CONGRESS 2014 Zoopla Property Power 100
  7. 7. GAMIFICATION WORLD CONGRESS 2014 Weekly repeat engagement
  8. 8. GAMIFICATION WORLD CONGRESS 2014 Individual performance tracking
  9. 9. GAMIFICATION WORLD CONGRESS 2014 Q&A For more details read and subscribe to the Leaderboarded Blog – http://www.leaderboarded.com/ home/blog Thanks – @tobyberesford

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