GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones

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GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones

  1. 1. Engaging with Game of Thrones GAMIFICATION WORLD CONGRESS 2013
  2. 2. THE GAME all-new social experiences brand awareness beyond the TV publicity
  3. 3. PLAYER SELECT
  4. 4. STAGE 1
  5. 5. STAGE 1
  6. 6. STAGE 1
  7. 7. STAGE 1
  8. 8. STAGE 1
  9. 9. STAGE 1
  10. 10. STAGE 2
  11. 11. STAGE 2
  12. 12. STAGE 2
  13. 13. STAGE 2
  14. 14. STAGE 2
  15. 15. STAGE 2
  16. 16. BONUS
  17. 17. STAGE 3
  18. 18. STAGE 3
  19. 19. STAGE 3
  20. 20. STAGE 3
  21. 21. STAGE 3
  22. 22. STAGE 3
  23. 23. STAGE 3
  24. 24. SCORES +65.000 players uncountable interactions brand: goal achieved comms € impact: millions
  25. 25. THANKS FOR PLAYING

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