The fourth version of "Fracking The Social Web", a talk I give on the Squared programme led by Google in partnership withthe IPA and Impact International
9. AND A HEALTHY DOSE
OF SPECULATION...
@WILLSH
SMITHERY.CO
10. “...MEN OF SPECULATION, WHOSE TRADE IT IS
NOT TO DO ANYTHING, BUT TO OBSERVE
EVERYTHING; AND WHO, UPON THAT
ACCOUNT, ARE OFTEN CAPABLE OF
COMBINING TOGETHER THE POWERS OF THE
MOST DISTANT AND DISSIMILAR OBJECTS.”
ADAM SMITH, THE WEALTH OF NATIONS, 1776
@WILLSH
SMITHERY.CO
11. FOURTH TIME AT SQUARED
WWW.WEARESQUARED.COM
WWW.GOOGLE.COM/+WEARESQUARED
@WILLSH
SMITHERY.CO
13. “FRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACES”
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
@WILLSH
SMITHERY.CO
15. ONE QUESTION I’M WRESTLING WITH:
ARE BRANDS
FRACKING THE
SOCIAL WEB?
@WILLSH
SMITHERY.CO
16. “I BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A
WAY TO BECOME PART OF COMMUNITIES,
AND COMMUNICATE WITH THEM IN A
WAY THAT IS SHARED, PARTICIPATORY
AND RECIPROCAL”
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
25. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
26. “WHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
36. DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
“A DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...”
@WILLSH
SMITHERY.CO
37. DIALOGIC:
“[PEOPLE] BECOME
MORE AWARE OF
THEIR OWN VIEWS
AND EXPAND THEIR
UNDERSTANDING
OF ONE ANOTHER”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
38. E
A C
H
G b
F D
IN DIALOGIC
CONVERSATION,
IDEOLOGIES COEXIST
@WILLSH
SMITHERY.CO
39. E
A C
H
G b
F D
THEY
CONSTANTLY
INTERACT AND
INFORM EACH
OTHER
@WILLSH
SMITHERY.CO
40. E
A C
H
G b
F D
EACH IDEOLOGY
CAN HOLD MORE
SALIENCE IN
CERTAIN
CIRCUMSTANCES
@WILLSH
SMITHERY.CO
41. E
A C
H
G b
F D
CHANGES CAN BE
MADE IF A
STRATEGY DOES
NOT HAVE THE
DESIRED EFFECT
@WILLSH
SMITHERY.CO
42. THIS MIGHT NOT JUST APPLY TO
“CONVERSATION”
@WILLSH
SMITHERY.CO
81. Labour theory
of brand value:
you have to make everything
with the infinite canvas of
the internet in mind
@WILLSH
http://rivetin.gs/legoinside
SMITHERY.CO
131. “LEARN, THINK AND
THRIVE IN THE
CONTEXT OF WORKING
WITH MULTIPLE
PERSPECTIVES AND
ULTIMATE
UNCERTAINTY”
RUPERT WEGERIF
@WILLSH
SMITHERY.CO
132. MULTIPLE PERSPECTIVES...
MAKING SENSE OF BROAD BRANDS
EMILY HARE, EDITOR, CONTAGIOUS
HTTP://RIVETIN.GS/CONTAGIOUS
JOHN V WILLSHIRE, MARTIN WEIGEL, MARK EARLS,
SARAH WATSON, MARCUS WENNER...
@WILLSH
SMITHERY.CO