This document provides strategies and tactics for using social media to maximize job search results. It recommends leveraging social technology to build relationships and networking opportunities. Recruiters are increasingly using social media for recruiting due to its ability to reach passive job seekers at a lower cost. The document advises job seekers to establish an online presence on LinkedIn, Twitter, and other platforms, optimize profiles for search engines, develop networks, monitor their online reputation, and integrate social media into their traditional job search.
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Social job search updated 04 2014
1. Social Job Search
Strategies and Tactics
to
Maximize your Results
Philippe Gadeyne
Business/Marketing/Social Media Consulting
“From strategy to implementation”
2. I am looking for a job,
What is social media
Why should I care?
Philippe Gadeyne
Business/Marketing/Social Media Consulting
“From strategy to implementation”
3. What is social media?
Social media is the leveraging of social
technology to maximize exposure, create
networking opportunities, build relationships
and create job opportunities
12. Why social recruiting
77% Reach passive job seekers
74% Lower cost
72% Source of hard to find skills and
experience
72% Good way to find target candidates
60% Identify potential candidates before a
requisition opens
13. Where will you increase recruiting
investment?
76% Employee referrals
72% Social networks
64% Corporate career sites
14. Where will you decrease budget?
72% Outside recruiters/search firms
57% Job boards
35. It’s all about SEO
Companies optimize their websites to be
found easily
Consumers do not want to spend a lot of
time time looking for what they want
Neither do recruiters
36. Make your profiles searchable
Make them public
Make it easy for recruiters to contact you
Make it easy for others to share your
profile
Use keywords in your summary
Use keywords in your experience
50. Testimonials (AKA
recommendations) are the most
powerful form of advertising, they
build credibility
Don’t abuse them
Be specific, recommendations have a purpose; to make
a point
Guide the person you ask the recommendation to, do not
write it for him/her
If the recommendation you receive does not satisfy you,
you can send it back and ask the sender to modify it,
again, be specific when you do so.
Large number of reciprocal recommendations destroy
credibility.
51. Publish a blog
Publish a vlog (video blog)
Use updates at least daily
Participate in group discussions
Create discussions groups
52. Discussion groups
Find groups related to your field or interest
(personal and professional)
Look for large group with active
discussions for maximum exposure
Participate by bringing value to the
conversation to establish and advertise
your expertise
Engage influencers
Like/Share/Follow
58. Building your network
Online networking is only the first step.
As much as you can, try to move from
“online” to “in person”, face to face or over
the telephone
Unless you are marketing something, it’s not
a game of number, it’s about relationships,
quality and about leveraging
59. Think about
Who you know
Who you work with
Who you do business with
Who you socialize with
60. Assess your contacts
Do they belong on your job related
social media platform?
Don’t prejudge
Invite them to join your social
media job search
67. Like Facebook corporate job pages
Follow and interact on company pages
Follow and interact with industry influencers
Follow recruiters and hiring managers
76. Who can you invite?
People you know
People whom you have a connection to:
Work
School
People in the discussion groups you
belong to
2nd degree connections through
introduction
77. Don’ts
• Send direct invitations to people you don’t know
and/or have not communicated with
• Don’t use false reasons to go around LinkedIN
rules such as using “friend” as a reason when you
are not
• Use the generic invitation
• Try to ask them or sell them something in your
invitation, it’s a “Pay it forward” system.
78. Dos
• Remind them of who you are and how you know
them
• If they are in one of your connections’ network, ask
your connection to help you connect
• If you do not know that person, and have no 2nd
connection, participate in discussion group and
engage the person you want to invite before you
invite her/him
81. Organize your databases
Email is one of the ways to keep in touch
with a lot of contacts
To be effective, your communication has
to be relevant
Segment your database
111. Out of sight out of mind: Staying
front and center
112. Updates/posts/tweets inform your network
of your activities
They shows you are proactive
Make them relevant
Updates are not just professional
Updates show up on your connections’
home page/wall/feed, they keep you
“alive”
113. Integrate your traditional job
search and social job search
Add your social media platforms to
Business cards
Resumes
Marketing material
Email signature
Integrate social sharing on your website and
blog
114. “If you do not like change,
you will like irrelevancy even less”
General Eric Shinseki
118. If you liked the presentation and found it
useful, you can leave me a recommendation
on LinkedIn, leave a review on my Facebook
page or a comment on my blog post
119. The presentation, PDF and resources links
are available on
SpinnakerMarcom.com
http://spinnakermarcom.com/2014/02/social-
job-search-maximizing-results/