Social Job Search
Strategies and Tactics
to
Maximize your Results
Philippe Gadeyne
Business/Marketing/Social Media Consult...
I am looking for a job,
What is social media
Why should I care?
Philippe Gadeyne
Business/Marketing/Social Media Consultin...
What is social media?
Social media is the leveraging of social
technology to maximize exposure, create
networking opportun...
Why should I care?
Recruiters use of social media for
recruiting
What platforms do they use
Have hired a candidate identified
through social media
Social network used to hire
candidates
Did they review social media
profiles
Recruiters’ Likes and Dislikes
Why social recruiting
 77% Reach passive job seekers
 74% Lower cost
 72% Source of hard to find skills and
experience
...
Where will you increase recruiting
investment?
 76% Employee referrals
 72% Social networks
 64% Corporate career sites
Where will you decrease budget?
 72% Outside recruiters/search firms
 57% Job boards
Vacancies listed on job boards
57%
What does that mean for you?
More jobs will be filled through live and
online networking
Job Boards will become more and m...
Social job search
strategies and tactics
Social media is not a magic
wand
integrating it in your overall job
search strategy
Is critical
What happens in Vegas…
Ends up on social media…
What you don’t know
Could hurt your job search
What do I do?
Reputation monitoring
Reputation management
Google Alerts
Social Mention
Other monitoring tools
 Twitter
 Tweetdeck
 Hootsuite
Monitor
 Your name
 Variations on your name
 Target companies
 Target products/services
 Recruiters
 Hiring managers...
If you already have social media
profiles
Clean them up
Check your privacy settings
Actively monitor the feeds
Understanding the platforms in
relation to your job search
LinkedIn
Facebook
Google+
Twitter
YouTube
Slideshare
Blogs
Website
Create your profiles
Twitter
Optimize your profiles
It’s all about SEO
Companies optimize their websites to be
found easily
Consumers do not want to spend a lot of
time time ...
 Make your profiles searchable
 Make them public
 Make it easy for recruiters to contact you
 Make it easy for others ...
Establish your expertise
 Use keywords
 Craft your professional headline
 Craft your custom LinkedIn url
 Add websites, blogs
Who can remember or enter without typo
http://www.linkedin.com/pub/steve-costello/9/696/a01
Custom url:
http://www.linkedi...
 Add schools
 Add specialties
 Add publications, patents, certifications
 Add projects
Ask for recommendations
Testimonials (AKA
recommendations) are the most
powerful form of advertising, they
build credibility
 Don’t abuse them
 ...
 Publish a blog
 Publish a vlog (video blog)
 Use updates at least daily
 Participate in group discussions
 Create di...
Discussion groups
 Find groups related to your field or interest
(personal and professional)
 Look for large group with ...
Develop your network
Strategically
Building your network
Online networking is only the first step.
As much as you can, try to move from
“online” to “in perso...
Think about
 Who you know
 Who you work with
 Who you do business with
 Who you socialize with
Assess your contacts
Do they belong on your job related
social media platform?
Don’t prejudge
Invite them to join your soc...
On LinkedIn
Use search tools
Find, follow, invite
Advanced search
 Companies
 People
 Jobs
 Discussion groups
 Connect your email address books
On Facebook
 Like Facebook corporate job pages
 Follow and interact on company pages
 Follow and interact with industry influencers...
Other tools
 Branchout (Owned by Facebook)
 Beknown (Owned by LinkedIn)
On Twitter
Twitter tools
 Twellow
 Wefollow
 Tweetfind
 Tweetdeck directory
 Hootsuite directory
 Other’s lists
 LinkedIn prof...
Tweetdeck
Hootsuite
Inviting Dos and Don’ts
Who can you invite?
 People you know
 People whom you have a connection to:
 Work
 School
 People in the discussion g...
Don’ts
• Send direct invitations to people you don’t know
and/or have not communicated with
• Don’t use false reasons to g...
Dos
• Remind them of who you are and how you know
them
• If they are in one of your connections’ network, ask
your connect...
Use available tools to automate and track
your effort
Organize your databases
 Email is one of the ways to keep in touch
with a lot of contacts
 To be effective, your communi...
Segmenting your LinkedIn
database
With tags
Segmenting your Facebook
Database
Using Lists
One thing to remember when
using Facebook
Here too, Facebook like to
decide what you should see
Segmenting your Twitter
database
Using Lists
Twitter Language
 Tweet
 Retweet
 # (Hashtag)
 DM
Using Twitter to find jobs
Tweetmyjobs.com
Twitjobs
Tweetajob
Twitjobsearch
Research companies and recruiters
 Search
 Listen
 Read feeds
 Read articles
Respond
Out of sight out of mind: Staying
front and center
 Updates/posts/tweets inform your network
of your activities
 They shows you are proactive
 Make them relevant
 Update...
Integrate your traditional job
search and social job search
Add your social media platforms to
 Business cards
 Resumes
...
“If you do not like change,
you will like irrelevancy even less”
General Eric Shinseki
Accept new technologies
Learn them
Use them.
Your relevancy in the job market
is at stake
Connect with me
LinkedIn.com/in/pgadeyne
Like
Facebook.com/SpinnakerMarketing
Follow
Twitter.com/SpinMktg
www.spinnakermar...
If you liked the presentation and found it
useful, you can leave me a recommendation
on LinkedIn, leave a review on my Fac...
The presentation, PDF and resources links
are available on
SpinnakerMarcom.com
http://spinnakermarcom.com/2014/02/social-
...
Philippe Gadeyne
Philippe Gadeyne
Spinnaker Marketing
Social Media from strategy to implementation
760-884-8081
pgadeyne@s...
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
Social job search updated 04 2014
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Social job search updated 04 2014

  1. 1. Social Job Search Strategies and Tactics to Maximize your Results Philippe Gadeyne Business/Marketing/Social Media Consulting “From strategy to implementation”
  2. 2. I am looking for a job, What is social media Why should I care? Philippe Gadeyne Business/Marketing/Social Media Consulting “From strategy to implementation”
  3. 3. What is social media? Social media is the leveraging of social technology to maximize exposure, create networking opportunities, build relationships and create job opportunities
  4. 4. Why should I care?
  5. 5. Recruiters use of social media for recruiting
  6. 6. What platforms do they use
  7. 7. Have hired a candidate identified through social media
  8. 8. Social network used to hire candidates
  9. 9. Did they review social media profiles
  10. 10. Recruiters’ Likes and Dislikes
  11. 11. Why social recruiting  77% Reach passive job seekers  74% Lower cost  72% Source of hard to find skills and experience  72% Good way to find target candidates  60% Identify potential candidates before a requisition opens
  12. 12. Where will you increase recruiting investment?  76% Employee referrals  72% Social networks  64% Corporate career sites
  13. 13. Where will you decrease budget?  72% Outside recruiters/search firms  57% Job boards
  14. 14. Vacancies listed on job boards 57%
  15. 15. What does that mean for you? More jobs will be filled through live and online networking Job Boards will become more and more irrelevant
  16. 16. Social job search strategies and tactics
  17. 17. Social media is not a magic wand integrating it in your overall job search strategy Is critical
  18. 18. What happens in Vegas… Ends up on social media… What you don’t know Could hurt your job search
  19. 19. What do I do? Reputation monitoring Reputation management
  20. 20. Google Alerts
  21. 21. Social Mention
  22. 22. Other monitoring tools  Twitter  Tweetdeck  Hootsuite
  23. 23. Monitor  Your name  Variations on your name  Target companies  Target products/services  Recruiters  Hiring managers  Key company employees
  24. 24. If you already have social media profiles Clean them up Check your privacy settings Actively monitor the feeds
  25. 25. Understanding the platforms in relation to your job search
  26. 26. LinkedIn Facebook Google+ Twitter YouTube Slideshare Blogs Website
  27. 27. Create your profiles
  28. 28. Twitter
  29. 29. Optimize your profiles
  30. 30. It’s all about SEO Companies optimize their websites to be found easily Consumers do not want to spend a lot of time time looking for what they want Neither do recruiters
  31. 31.  Make your profiles searchable  Make them public  Make it easy for recruiters to contact you  Make it easy for others to share your profile  Use keywords in your summary  Use keywords in your experience
  32. 32. Establish your expertise
  33. 33.  Use keywords  Craft your professional headline  Craft your custom LinkedIn url  Add websites, blogs
  34. 34. Who can remember or enter without typo http://www.linkedin.com/pub/steve-costello/9/696/a01 Custom url: http://www.linkedin.com/in/steve-costello
  35. 35.  Add schools  Add specialties  Add publications, patents, certifications  Add projects
  36. 36. Ask for recommendations
  37. 37. Testimonials (AKA recommendations) are the most powerful form of advertising, they build credibility  Don’t abuse them  Be specific, recommendations have a purpose; to make a point  Guide the person you ask the recommendation to, do not write it for him/her  If the recommendation you receive does not satisfy you, you can send it back and ask the sender to modify it, again, be specific when you do so.  Large number of reciprocal recommendations destroy credibility.
  38. 38.  Publish a blog  Publish a vlog (video blog)  Use updates at least daily  Participate in group discussions  Create discussions groups
  39. 39. Discussion groups  Find groups related to your field or interest (personal and professional)  Look for large group with active discussions for maximum exposure  Participate by bringing value to the conversation to establish and advertise your expertise  Engage influencers  Like/Share/Follow
  40. 40. Develop your network
  41. 41. Strategically
  42. 42. Building your network Online networking is only the first step. As much as you can, try to move from “online” to “in person”, face to face or over the telephone Unless you are marketing something, it’s not a game of number, it’s about relationships, quality and about leveraging
  43. 43. Think about  Who you know  Who you work with  Who you do business with  Who you socialize with
  44. 44. Assess your contacts Do they belong on your job related social media platform? Don’t prejudge Invite them to join your social media job search
  45. 45. On LinkedIn
  46. 46. Use search tools
  47. 47. Find, follow, invite Advanced search  Companies  People  Jobs  Discussion groups  Connect your email address books
  48. 48. On Facebook
  49. 49.  Like Facebook corporate job pages  Follow and interact on company pages  Follow and interact with industry influencers  Follow recruiters and hiring managers
  50. 50. Other tools  Branchout (Owned by Facebook)  Beknown (Owned by LinkedIn)
  51. 51. On Twitter
  52. 52. Twitter tools  Twellow  Wefollow  Tweetfind  Tweetdeck directory  Hootsuite directory  Other’s lists  LinkedIn profiles
  53. 53. Tweetdeck
  54. 54. Hootsuite
  55. 55. Inviting Dos and Don’ts
  56. 56. Who can you invite?  People you know  People whom you have a connection to:  Work  School  People in the discussion groups you belong to  2nd degree connections through introduction
  57. 57. Don’ts • Send direct invitations to people you don’t know and/or have not communicated with • Don’t use false reasons to go around LinkedIN rules such as using “friend” as a reason when you are not • Use the generic invitation • Try to ask them or sell them something in your invitation, it’s a “Pay it forward” system.
  58. 58. Dos • Remind them of who you are and how you know them • If they are in one of your connections’ network, ask your connection to help you connect • If you do not know that person, and have no 2nd connection, participate in discussion group and engage the person you want to invite before you invite her/him
  59. 59. Use available tools to automate and track your effort
  60. 60. Organize your databases  Email is one of the ways to keep in touch with a lot of contacts  To be effective, your communication has to be relevant  Segment your database
  61. 61. Segmenting your LinkedIn database With tags
  62. 62. Segmenting your Facebook Database Using Lists
  63. 63. One thing to remember when using Facebook
  64. 64. Here too, Facebook like to decide what you should see
  65. 65. Segmenting your Twitter database Using Lists
  66. 66. Twitter Language  Tweet  Retweet  # (Hashtag)  DM
  67. 67. Using Twitter to find jobs
  68. 68. Tweetmyjobs.com
  69. 69. Twitjobs
  70. 70. Tweetajob
  71. 71. Twitjobsearch
  72. 72. Research companies and recruiters  Search  Listen  Read feeds  Read articles
  73. 73. Respond
  74. 74. Out of sight out of mind: Staying front and center
  75. 75.  Updates/posts/tweets inform your network of your activities  They shows you are proactive  Make them relevant  Updates are not just professional  Updates show up on your connections’ home page/wall/feed, they keep you “alive”
  76. 76. Integrate your traditional job search and social job search Add your social media platforms to  Business cards  Resumes  Marketing material  Email signature  Integrate social sharing on your website and blog
  77. 77. “If you do not like change, you will like irrelevancy even less” General Eric Shinseki
  78. 78. Accept new technologies Learn them Use them.
  79. 79. Your relevancy in the job market is at stake
  80. 80. Connect with me LinkedIn.com/in/pgadeyne Like Facebook.com/SpinnakerMarketing Follow Twitter.com/SpinMktg www.spinnakermarcom.com
  81. 81. If you liked the presentation and found it useful, you can leave me a recommendation on LinkedIn, leave a review on my Facebook page or a comment on my blog post
  82. 82. The presentation, PDF and resources links are available on SpinnakerMarcom.com http://spinnakermarcom.com/2014/02/social- job-search-maximizing-results/
  83. 83. Philippe Gadeyne Philippe Gadeyne Spinnaker Marketing Social Media from strategy to implementation 760-884-8081 pgadeyne@spinnakermarcom.com
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