Linked In Do\'s And Don\'ts

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Optimizing your LinkedIN profile, what you should do and avoid, the right way to invite, ask recommendations and grow your network

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Linked In Do\'s And Don\'ts

  1. 1. <ul><li>Make the most of your </li></ul><ul><li>LinkedIN Profile </li></ul><ul><li>Do’s and Don’t </li></ul>
  2. 2. <ul><li>Professional Headline </li></ul><ul><li>Updates </li></ul><ul><li>Recommendations </li></ul><ul><li>Connections </li></ul><ul><li>Websites </li></ul><ul><li>Public profile (url) </li></ul><ul><li>Specialties </li></ul><ul><li>Discussion group participation </li></ul>
  3. 3. Professional headline
  4. 4. <ul><li>Your professional headline is your brand, it’s who you are and who you want to be </li></ul><ul><li>Craft your professional headline carefully </li></ul><ul><li>Your headline is the first thing members see after your name </li></ul><ul><li>LinkedIN defaults to your last job title, every time you change your last title, do not forget to restore your professional headline </li></ul>
  5. 5. Updates
  6. 6. <ul><li>Updates inform your network of your activities </li></ul><ul><li>Updates shows you are proactive </li></ul><ul><li>Make them relevant </li></ul><ul><li>Updates are not just professional </li></ul><ul><li>Updates show up on your connections’ home page, they keep you “alive” </li></ul>
  7. 7. Recommendations
  8. 8. <ul><li>Testimonials (AKA recommendations) are the most powerful form of advertising, they build credibility </li></ul><ul><li>Don’t abuse them </li></ul><ul><li>Be specific, recommendations have a purpose; making a point </li></ul><ul><li>Guide the person you ask the recommendation to, do not write it for him/her </li></ul><ul><li>If the recommendation you receive does not satisfy you, you can ignore it, post it to your profile </li></ul><ul><li>You can send it back and ask the sender to modify it, again, be specific when you do so. </li></ul><ul><li>Large number of reciprocal recommendations destroy credibility. </li></ul>
  9. 9. Connections
  10. 10. Connections are your network <ul><ul><ul><li>People you know </li></ul></ul></ul><ul><ul><ul><li>People you work or have worked with </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Colleagues and ex colleagues </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Clients and ex clients </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Prospects and ex prospect </li></ul></ul></ul></ul></ul><ul><ul><ul><li>People you meet or have met </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Networking events </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Church </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Volunteering </li></ul></ul></ul></ul></ul>
  11. 11. Connections are part of your assets <ul><li>Treat them as such, they are valuable </li></ul><ul><li>Tend to them on and off line </li></ul><ul><li>Ask them how you can help them, it’s a “Pay it forward” system </li></ul>
  12. 12. Dos and Don’ts of inviting <ul><li>Don’t </li></ul><ul><ul><ul><li>Send direct invitations people you don’t know and have not communicated with </li></ul></ul></ul><ul><ul><ul><li>Don’t use false reasons to go around LinkedIN rules such as using “friend” as a reason when you are not </li></ul></ul></ul><ul><ul><ul><li>Use the generic invitation </li></ul></ul></ul><ul><ul><ul><li>Try to ask them or sell them something in your invitation, it’s a “Pay it forward” system. </li></ul></ul></ul>
  13. 13. Dos and Don’ts of inviting <ul><li>Do </li></ul><ul><ul><ul><li>Remind them of who you are and how you know them </li></ul></ul></ul><ul><ul><ul><li>If they are in one of your connections’ network, ask your connection to help you connect </li></ul></ul></ul><ul><ul><ul><li>If you do not know that person, and have no 2 nd connection, participate in discussion group and engage the person you want to invite before you invite her/him </li></ul></ul></ul>
  14. 14. Building your network <ul><li>Online networking is only the first step. </li></ul><ul><li>As much as you can, try to move from “online” to “in person”, face to face or over the telephone </li></ul><ul><li>Unless you are marketing something, it’s not a game of number, it’s about relationships, quality and about leveraging </li></ul>
  15. 15. Websites
  16. 16. Websites <ul><li>Don’t keep the defaults </li></ul><ul><ul><ul><li>My Website </li></ul></ul></ul><ul><ul><ul><li>My blog </li></ul></ul></ul><ul><ul><ul><li>My Portfolio </li></ul></ul></ul><ul><li>Do </li></ul><ul><ul><ul><li>Use the name of your site/blog/portfolio you will give your sites a SEO lift </li></ul></ul></ul>
  17. 17. Public profile
  18. 18. Public profile url <ul><li>LinkedIN gives you the possibility to create your custom url, take advantage of it </li></ul><ul><li>Who can remember or enter without typo </li></ul><ul><ul><ul><ul><li>http://www.linkedin.com/pub/steve-costello/9/696/a01 </li></ul></ul></ul></ul><ul><li>Custom url: </li></ul><ul><ul><ul><ul><li>http://www.linkedin.com/in/steve-costello </li></ul></ul></ul></ul>
  19. 19. Specialties
  20. 20. <ul><li>Specialties are your key words , they can be a series of key words or a carefully crafted message including all your key words </li></ul><ul><li>Carefully crafting the “specialties” section will help your profile come up in LinkedIN and Google searches </li></ul>
  21. 21. <ul><li>Do not forget to include keywords in your job title and job descriptions to improve your ranking in LinkedIN searches and in Google searches </li></ul>
  22. 22. Discussion groups <ul><li>Find groups related to your field or interest (personal and professional) </li></ul><ul><li>Look for large group with active discussions for maximum exposure </li></ul><ul><li>Participate by bringing value to the conversation to establish and advertize your expertise </li></ul><ul><li>Engage influencers </li></ul>

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