Building Blocks of Social Media
Christopher S. Penn, Chief Media Officer
        Student Loan Network
Please think carefully
about environmental
impact before printing
this presentation.
MarketingOverCoffee.com/
         dmm08
Me
Save a small tree!
Text CHRISPENN to
41411 for my business
card.
Why are you here?
Unread
Unseen
Unheard
Authenticity Blogosphere Conversation
    del.icio.us Digg Disclosure Enterprise 2.0
   Facebook Friend Feed FrieNDA KickA...
NOT
social media
media
Blocks
Service


Passion


Science


Content
Service



          Social
Science   Media     Passion
          Power



          Content
Content
Simple
Unexpected
Concrete
Credible
Emotional
Story
Things you read
 Things you hear
Things you watch
Science
Things you read
 Things you hear
Things you watch
Twitter Search
Google Blog Search
Google Insight
AdWords Keyword
CrazyEgg
Google Optimizer
Google Analytics
Webmaster Tools
Webmaster Tools
Passion
Service
who can you help up?
Summary
Service



          Social
Science   Media     Passion
          Power



          Content
More:

www.FinancialAidPodcast.com
www.StudentLoanNetwork.com
www.MarketingOverCoffee.com
www.ChristopherSPenn.com
Save a small tree!
Text CHRISPENN to
41411 for my business
card.
Bonus Round
Service



             Social
Knowledge    Media      Passion
             Power



            Confidence
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
Marketing Profs Digital Marketing Mixer Presentation
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Marketing Profs Digital Marketing Mixer Presentation

  1. 1. Building Blocks of Social Media Christopher S. Penn, Chief Media Officer Student Loan Network
  2. 2. Please think carefully about environmental impact before printing this presentation.
  3. 3. MarketingOverCoffee.com/ dmm08
  4. 4. Me
  5. 5. Save a small tree! Text CHRISPENN to 41411 for my business card.
  6. 6. Why are you here?
  7. 7. Unread
  8. 8. Unseen
  9. 9. Unheard
  10. 10. Authenticity Blogosphere Conversation del.icio.us Digg Disclosure Enterprise 2.0 Facebook Friend Feed FrieNDA KickApps LinkedIn Mash-Up Meme Micro-Blogging MoBlogging MySpace Presence Reddit Remix Ruby on Rails Semantic Web Social Graph Social Media Monitoring Social Media Optimization Social Media Press Release Social Networks SocNet StumbleUpon Transparency Tumblr Tweet Twitter User-Generated Content Viral Marketing Viral Video Vlogging Vlogging Web 2.0 White Label Widget Wiki XML YouTube
  11. 11. NOT
  12. 12. social media
  13. 13. media
  14. 14. Blocks
  15. 15. Service Passion Science Content
  16. 16. Service Social Science Media Passion Power Content
  17. 17. Content
  18. 18. Simple
  19. 19. Unexpected
  20. 20. Concrete
  21. 21. Credible
  22. 22. Emotional
  23. 23. Story
  24. 24. Things you read Things you hear Things you watch
  25. 25. Science
  26. 26. Things you read Things you hear Things you watch
  27. 27. Twitter Search
  28. 28. Google Blog Search
  29. 29. Google Insight
  30. 30. AdWords Keyword
  31. 31. CrazyEgg
  32. 32. Google Optimizer
  33. 33. Google Analytics
  34. 34. Webmaster Tools
  35. 35. Webmaster Tools
  36. 36. Passion
  37. 37. Service
  38. 38. who can you help up?
  39. 39. Summary
  40. 40. Service Social Science Media Passion Power Content
  41. 41. More: www.FinancialAidPodcast.com www.StudentLoanNetwork.com www.MarketingOverCoffee.com www.ChristopherSPenn.com
  42. 42. Save a small tree! Text CHRISPENN to 41411 for my business card.
  43. 43. Bonus Round
  44. 44. Service Social Knowledge Media Passion Power Confidence

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