Marketing Profs Digital Marketing Mixer Presentation

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Transcript

  • 1. Building Blocks of Social Media Christopher S. Penn, Chief Media Officer Student Loan Network
  • 2. Please think carefully about environmental impact before printing this presentation.
  • 3. MarketingOverCoffee.com/ dmm08
  • 4. Me
  • 5. Save a small tree! Text CHRISPENN to 41411 for my business card.
  • 6. Why are you here?
  • 7. Unread
  • 8. Unseen
  • 9. Unheard
  • 10. Authenticity Blogosphere Conversation del.icio.us Digg Disclosure Enterprise 2.0 Facebook Friend Feed FrieNDA KickApps LinkedIn Mash-Up Meme Micro-Blogging MoBlogging MySpace Presence Reddit Remix Ruby on Rails Semantic Web Social Graph Social Media Monitoring Social Media Optimization Social Media Press Release Social Networks SocNet StumbleUpon Transparency Tumblr Tweet Twitter User-Generated Content Viral Marketing Viral Video Vlogging Vlogging Web 2.0 White Label Widget Wiki XML YouTube
  • 11. NOT
  • 12. social media
  • 13. media
  • 14. Blocks
  • 15. Service Passion Science Content
  • 16. Service Social Science Media Passion Power Content
  • 17. Content
  • 18. Simple
  • 19. Unexpected
  • 20. Concrete
  • 21. Credible
  • 22. Emotional
  • 23. Story
  • 24. Things you read Things you hear Things you watch
  • 25. Science
  • 26. Things you read Things you hear Things you watch
  • 27. Twitter Search
  • 28. Google Blog Search
  • 29. Google Insight
  • 30. AdWords Keyword
  • 31. CrazyEgg
  • 32. Google Optimizer
  • 33. Google Analytics
  • 34. Webmaster Tools
  • 35. Webmaster Tools
  • 36. Passion
  • 37. Service
  • 38. who can you help up?
  • 39. Summary
  • 40. Service Social Science Media Passion Power Content
  • 41. More: www.FinancialAidPodcast.com www.StudentLoanNetwork.com www.MarketingOverCoffee.com www.ChristopherSPenn.com
  • 42. Save a small tree! Text CHRISPENN to 41411 for my business card.
  • 43. Bonus Round
  • 44. Service Social Knowledge Media Passion Power Confidence