I presented this deck—ranging from weather modification and hurricanes, through chaos theory, to digital advertising, to digital experimentation.
My proposal: a system of digital experiments, owned and run by planners and strategists, to isolate the interesting variables that make a difference in the online world.
23. Ross Hoffman, 2006
Controlling Hurricanes Through
Optimal Perturbations
★ The atmosphere is chaotic
★ Extreme sensitivity to small changes or “perturbations”
★ A series of “just right” perturbations may control the weather
83. Mobile App Spreadsheet: http://bit.ly/1QW7tO
Scanning 200+ branded and unbranded applications on iTunes to judge affinity,
desirability, and rating. Adds more texture to the “downloads” stat.