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4.
YOU MUST THINK QUICK
AND FIGHT BACK WITH SOMETHING AWESOME
5.
“
The customer used to get their content in physical stores, and
then it changed to by-mail and kiosks. We’re building out all
those platforms, and it doesn’t happen overnight. Like I said,
it’s remodeling a house: it’s not easy, it’s not cheap, and it’s
not fast.”
SIZE DOES MATTER
14.
“
IT IS PRECISELY THE MINOR
DIFFERENCES IN PEOPLE WHO
ARE OTHERWISE ALIKE THAT
FORM THE BASIS OF FEELINGS
OF HOSTILITY BETWEEN THEM.
Sigmund Freud
SIZE DOES MATTER
18.
It’s our tendency to view communities we inhabit as
exceptional, even when they’re not.
SIZE DOES MATTER
19.
If we’re willing to go to war over the interpretation of words
in a book, we’re likely to dismiss a marketing idea that doesn’t
recognize what makes us special.
SIZE DOES MATTER
20.
Build experiences that recognize the things that distinguish
one community from an outwardly similar Other.
SIZE DOES MATTER
22.
“
ANY CUSTOMER CAN HAVE
A CAR PAINTED ANY COLOR
THAT HE WANTS...
SO LONG AS IT IS BLACK.
Henry Ford
SIZE DOES MATTER
23.
GAIN
Q2 Profit, BN
Panasonic
84 ¥
LOSS
¥
52
SIZE DOES MATTER
24.
The Economist
“
In Indonesia, Panasonic found that fridges need big
compartments to store lots of two-litre water bottles:
Indonesians boil water to purify it in the morning and then
place it in the fridge to cool.”
SIZE DOES MATTER
25.
Energy Efficient A/C A/C With Cool Housing
INDIA
& CHINA
SIZE DOES MATTER
26.
Products developed in Japan
Panasonic
2009 2010
SIZE DOES MATTER
27.
It’s less expensive today to create products that are
customized per a region, country, or individual.
SIZE DOES MATTER
28.
Create experiences that are particular, taking into account
what customers need and want. And don’t be afraid to have
them do the designing for you.
SIZE DOES MATTER
29.
Henry, we’ve got it from here.
SIZE DOES MATTER
31.
“
BODY SIZE IS THE MOST
IMPORTANT TRAIT OF AN
ORGANISM, FUNDAMENTALLY
INFLUENCING ITS ABILITY TO
SURVIVE AND REPRODUCE.”
Lomolino & Perault, Conservation Biology
SIZE DOES MATTER
33.
Habitats for everything – ideas included – are shrinking by
the day. In some industries, they’re shrinking by the hour.
And the mouse that eats lives to see the next one.
SIZE DOES MATTER
34.
When competition for resources becomes fierce, smaller
budgets and tighter focus rule the day.
SIZE DOES MATTER
35.
Pay for focus and targeting. Otherwise, don’t pay.
SIZE DOES MATTER
37.
“
EVERY ACTION THAT IS NOT
CUSTOMARY IS EITHER WRONG
OR, IF IT IS RIGHT, IS A
DANGEROUS PRECEDENT.
F.M. Cornford
SIZE DOES MATTER
38.
“
IT FOLLOWS THAT NOTHING
SHOULD EVER BE DONE FOR
THE FIRST TIME.
F.M. Cornford
SIZE DOES MATTER
39.
How easy is it to build a methodology in your environment?
SIZE DOES MATTER
40.
FIJI
AUSTRALIA CHILE
2,000 MILES 7,000 MILES
SIZE DOES MATTER
41.
GODFREY BALDACCHINO
FIJI
CONSTRAINTS
SIZE DOES MATTER
42.
FIJI
WIDER AUDIENCES
CURSED BY DEPENDANCE, LIMITED ACCESS AND ISOLATION
TRADE AGREEMENTS RESOURCES
SOLUTIONS
SIZE DOES MATTER
43.
FIJI
VALUE PROPOSITIONS
THEY STEAL, EXTEND AND REFRAME
TALENT RELATIONSHIPS
SIZE DOES MATTER
44.
If we limit the number of variables within a project, team
members have more time to incubate on resourceful
solutions. Take away scope and increase autonomy.
SIZE DOES MATTER
92.
“
BECAUSE WE ARE A PREMIUM
PRODUCT [+$100 ANNUAL
SUBSCRIPTION] WE HAVE A
VERY DIFFERENT MODEL THAN
MOST PUBLISHERS.
Alan Press, The Economist
SIZE DOES MATTER
93.
ALAN PRESS, THE ECONOMIST
“
The reality is that there is a growing demand among the
educated for intelligent news, analysis and entertainment
that challenges, amuses and informs.
SIZE DOES MATTER
94.
Health Indicators, 2009
The Economist
6% Growth
CIRCULATION PROFITS
1.4 MM $92 MM
26% Growth
SIZE DOES MATTER
95.
How much money does your app make with 1.4MM users?
SIZE DOES MATTER
96.
Seriously, scale isn’t everything.
SIZE DOES MATTER
97.
DESIGN FOR THE THINGS
THAT MAKE COMMUNITIES
UNIQUE AND SPECIAL.
SIZE DOES MATTER
98.
DESIGN AND PRODUCE
MULTIPLE VERSIONS THAT
APPRECIATE LOCALITY.
SIZE DOES MATTER
99.
BE LIKE THE FIELD MOUSE.
GET SMALLER AS WHEN
COMPETITION INCREASES.
SIZE DOES MATTER
100.
USE SMALLNESS AND RARITY
TO CREATE DIVERGENCE.
SIZE DOES MATTER
101.
BREAK UP BUDGETS INTO
SMALLER CHUNKS AND
JUDGE INDIVIDUALLY.
SIZE DOES MATTER
102.
CREATE INNOVATION FUNDS
WITH ACCOUNTABLE SPONSORS
AND DISCRETE GOALS.
SIZE DOES MATTER