Developing a mobile strategy for the libraryKay Munro & Rosemary Stenson – University of Glasgow Library
Why should we care about mobile?“According to a recent report from mobilemanufacturer Ericsson, studies show that by2015, ...
Will people really want to use the Library                                                     on their mobile? Operating ...
But what do our users want to do on their                                                        mobiles?Don’t assume – as...
Library Mobile SurveyWhat Library services do you currently use on yourmobile device?Answer options             Responses ...
Library Mobile SurveyWhat other Library services would you like to                  access? Answer options                ...
Your experiences / thoughts?                                 What’s your story?Are you measuring mobiletraffic on your own...
Getting startedStarted in June 2010 – Mobile Technologies Group set upEarly decisions• Not apps (for now)• Catalogue searc...
The pace quickens!                        Confirmation of the trend to mobile•   Planning for the implementation of    Air...
JISC Strategy InfoKit                              http://www.jiscinfonet.ac.uk/infokits/strategyInfoKit sets out “the mos...
Strategy emerges                                     Strategy emerges•   Dec 2010•   10 areas•   Project plan•   Phased im...
10 areas• Library search          •   Bluetooth• QR codes                •   Infrastructure• Instant messaging for   •   L...
How to manage an innovative strategy?
Your experiences / thoughts?Do you have a strategy for mobile?Is mobile part of a larger Librarystrategy?Is mobile part of...
How we are delivering the strategyPhase 1 Jan - Apr 2011 Ten priority areas Eight Working Groups Modest targets Deliverabl...
Mobile CataloguePhase 1: July 2011 •   AirPAC •   Searching/requesting •   Library Account •   Renewals/fines •   Key Libr...
Mobile Web SitePhase 2: May 2012•   Develop a mobile friendly    website•   Using iWebKit5•   Incorporate features from   ...
Your experiences / thoughts?Do you have a mobile version ofyour catalogue or mobile website /app?Mobile Website or App?Lib...
The ‘Live Lab’ concept•   For Library staff•   Variety of devices•   Familiarity & engagement•   Application to current   ...
Digital Media Skills                                            Digital MediaIn the future, we must be able to teachusers ...
23 things mobile                                                    23 things mobile!23 things mobile is a self-directed c...
Your experiences / thoughts?What is the level of digitalmedia skills among yourstaff?Are your staff onboard withmobile ini...
Top Tips and Lessons Learned•   Develop a strategy rather than just a number of    ideas•   Ensure that your strategic fra...
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Developing a mobile strategy for the library

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Kay Munro and Rosemary Stenson's breakout session on developing a mobile strategy for the library (based on their experiences at University of Glasgow).

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  • This quote from an article by Joan Lippincott encapsulates the context for why Libraries have become involved in the Mobile adventure.
  • That report made four recommendations: development of a vendor-supported mobile search interface mobile access to user account information investigate use of SMS (text messaging) for Library notices investigate instant messaging for reference and enquiry services
  • However , as planning for the implementation of the mobile search service began in October 2010, data from Google Analytics indicated that the numbers of users accessing the website and search services on mobiles was increasing even more dramatically than we could have predicted only a few months earlier. It was clear that we needed to think more widely and imaginatively about mobile Library services, identifying areas where we could use mobile technology to provide not only new services, but to enhance or expand existing ones. A decision was made to take a more strategic approach to the implementation of mobile services than had been explored in our initial paper.
  • A comprehensive Library mobile strategy, which included a full literature review and a ten-strand project plan with a phased implementation schedule and future service development opportunities, was endorsed by the Library’s Senior Management Team in December 2010.
  • Discuss briefly these 10 – major underlying assumption built into this strategy was that it would be to support user – owned devices.
  • The strategy not only provides the framework for the development of mobile services, but also for the management of the project as a whole. Specific priorities for each phase of implementation, across the ten target areas, are developed by the Mobile Technologies Group, and then given to working groups to deliver by a specified date. Where possible, responsibility for target remits are given to existing groups already working on service enhancement and delivery in related areas. The Mobile Technologies Group maintains over-all responsibility for the management of the project as a whole as well as responsibilities for the continuing development of the Mobile Website and Live Lab concept.
  • The targets for Phase 1 across all priority areas were modest because it was felt that all targets were deliverable and would allow us to launch a number of services over the summer vacation period that could be fully tested and evaluated before the start of Semester 2011-12. Phase 2 targets - Remits for Phase 2 are more ambitious, more focused and the considerable overlap between Groups that became apparent during Phase 1 have been taken into account. As a result, the implementation period for Phase 2 was extended to the whole academic year, with a delivery target of May 31st 2012.
  • Developing a mobile strategy for the library

    1. Developing a mobile strategy for the libraryKay Munro & Rosemary Stenson – University of Glasgow Library
    2. Why should we care about mobile?“According to a recent report from mobilemanufacturer Ericsson, studies show that by2015, 80% of people accessing the Internetwill be doing so from mobile devices. Perhapsmore important for education, Internet- capablemobile devices will outnumber computerswithin the next year.” Johnson, L., Smith, R., Willis, H., Levine, A., and Haywood, K., (2011). The 2011 Horizon Report. Austin, Texas: The New Media Consortium
    3. Will people really want to use the Library on their mobile? Operating No of Visits to No of visits to No of visits to System Library Classic Search QuickSearch Yip – they homepage already were! iPhone 5015 3560 1936 iPad 1817 1284 579 Data from Google Analytics Android 1299 926 561 shows the number of hits to Blackberry 970 627 290 the Library homepage, Classic Search andiPod Touch 719 689 247 QuickSearch pages by mobileSymbian OS 278 208 79 devices for 2010 -11. Sony 79 39 6 Samsung 20 13 4 Windows 17 12 3 Nokia 15 12 2 LG 5 1Total number 10235 7372 3708 of visits
    4. But what do our users want to do on their mobiles?Don’t assume – ask!Establish a programme of regular surveysof users to establish mobile deviceownership and use:• What kind of devices do they have?• What Library services do they currently access via their mobiles?• What Library services do they want to be able to access via their mobiles?
    5. Library Mobile SurveyWhat Library services do you currently use on yourmobile device?Answer options Responses Responses Mar 11 Jan 12I didn’t know you could! 58.7% 51%Search for books etc 29.4% 37%Renew books 19.5% 22%Check Library opening hours 19.5% 18%Check account for fines 12.5% 24%Watch Library videos 2.6% 1%
    6. Library Mobile SurveyWhat other Library services would you like to access? Answer options Mar 11 Jan 12 Read e-books 50.9% 51% Search for articles 59.3% 59% Contact a Librarian/get help 21.3% 23.1% Check out books 56.3% 57% Wouldnt use Library services 12.9% 11.9% on my mobile
    7. Your experiences / thoughts? What’s your story?Are you measuring mobiletraffic on your own sites?Are your users asking forservices for mobile devices ?
    8. Getting startedStarted in June 2010 – Mobile Technologies Group set upEarly decisions• Not apps (for now)• Catalogue search• Renew books• Need lots of phones, tablets and e- readers to test• Need to do regular surveys of library users
    9. The pace quickens! Confirmation of the trend to mobile• Planning for the implementation of AirPAC began October 2010.• Monthly data from Google Analytics showing a bigger than expected increase in mobile access to our website & search services• Clear that we needed to think more widely and more imaginatively
    10. JISC Strategy InfoKit http://www.jiscinfonet.ac.uk/infokits/strategyInfoKit sets out “the most important tasks and processes required tosuccessfully articulate, coordinate and manage Strategic activity” anddefines certain key stages in strategy development and implementationWe identified eight key stages :3. evaluate and monitor developments in mobile technology;4. evaluate user requirements;5. form and define our objectives;6. formulate a strategy;7. identify the resources required;8. gain approval from senior management;9. consult and obtain buy-in from other library groups;10. manage effectively implementation.
    11. Strategy emerges Strategy emerges• Dec 2010• 10 areas• Project plan• Phased implementation• What problems are we facing? University of Glasgow Mobile Strategy: http://www.gla.ac.uk/media/media_203782_en.pdf
    12. 10 areas• Library search • Bluetooth• QR codes • Infrastructure• Instant messaging for • Live Lab concept enquiries • User Education• Access e-resources • Promotion and evaluation• SMS library notices
    13. How to manage an innovative strategy?
    14. Your experiences / thoughts?Do you have a strategy for mobile?Is mobile part of a larger Librarystrategy?Is mobile part of a larger Institutionalinitiative?
    15. How we are delivering the strategyPhase 1 Jan - Apr 2011 Ten priority areas Eight Working Groups Modest targets Deliverable servicesPhase 2 Jan 2012 – June 2012 Same ten priorities Six working groups More ambitious targets Combination of deliverable and aspirational services
    16. Mobile CataloguePhase 1: July 2011 • AirPAC • Searching/requesting • Library Account • Renewals/fines • Key Library information
    17. Mobile Web SitePhase 2: May 2012• Develop a mobile friendly website• Using iWebKit5• Incorporate features from AirPAC• Still limited information but mobile specific
    18. Your experiences / thoughts?Do you have a mobile version ofyour catalogue or mobile website /app?Mobile Website or App?Library initiative / IT initiative?
    19. The ‘Live Lab’ concept• For Library staff• Variety of devices• Familiarity & engagement• Application to current operational processes?• Self-paced learning
    20. Digital Media Skills Digital MediaIn the future, we must be able to teachusers about how to access informationfrom their mobile devices and showthem how to organise and use effectivelythat information for coursework andresearch.(University of Glasgow Library MobileStrategy, 2010) … But what about the Library staff?
    21. 23 things mobile 23 things mobile!23 things mobile is a self-directed course which will introduce Library staff tomobile technologies. The aim is for staff to spend an hour or so each weekover 10 weeks exploring all things mobile – includes:Communicating: bloggs, texts, tweets,messagingDevices: phones, tablets, e-book readersNetworks: wifi, 3G, the cloudApplications: apps, ebooks, qr codesSharing: share point, facebook, google +Fun stuff: videos, gaming
    22. Your experiences / thoughts?What is the level of digitalmedia skills among yourstaff?Are your staff onboard withmobile initiatives
    23. Top Tips and Lessons Learned• Develop a strategy rather than just a number of ideas• Ensure that your strategic framework is flexible and adaptable in this rapidly changing environment – don’t be afraid to make changes!• Understand that not every initiative will be deliverable• Get Library senior management buy-in• Get Library staff involved• Keep control of project• Understand your users: – what devices they own – what they do with their devices – what they want to be able access from the Library via their devices

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