Mobile ApplicationsThe Canadian Museum ContextApril , 2012 The Canadian Museumjulie.marion@pch.gc.ca Reference in Technology
Mobile Landscape in Canada, 2011 27 M Internet users in  Canada 20.1 M Canadians own a  mobile phone 9.1 M Canadians ow...
Traditional Mobile Phone vs. Smartphone Users in   Canada, by Age, March 2011 (% of respondents)Source: ComScore, November...
Smartphone UsageSource: ComScore, November 2011
A Few Facts Users spend 17.3 hours/week on their smartphone 54% of smartphone usage is for activities other than talking...
Types of Approaches Native App: Downloadable from a store
 Mobile website or Web App: URL access
 Website optimized for mobile
Welcome to the App Store, Market,World… Apple App Store  500,000 apps -- 25,000,000,000 Android Market (Google)  400,000...
Top Native App Genres                                 Smartphones / Tablets     1. Weather                  65%           ...
Mobile Device FunctionsIntegrating relevant content with mobile device functions create anexperience:CameraAccelerometer...
Museums Embrace Technology to        Educate and EngageThere are approximately 250 museum native apps.20 from Canadian mus...
Museums and Mobile   Mobile today:      29% of museums have mobile program in place      27% plan to develop one      ...
Museums and Mobile (2)   Greatest challenge in implementing mobile:      Cost   Greatest challenge posed by mobile once...
Potential User Barriers   Not owning the right smartphone or model   Excessive downloading time   Data pack usage (cost...
Considerations /Challenges Organization’s goals      Organizational structure Target audience(s)         (ownership) U...
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Mobile Applications: The Canadian Museum Perspective - Julie Marion - CHIN's Mobile Bootcamp

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Introduction - Mobile Applications: The Canadian Museum Perspective, Julie Marion, Canadian Heritage Information Network (CHIN).

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Mobile Applications: The Canadian Museum Perspective - Julie Marion - CHIN's Mobile Bootcamp

  1. 1. Mobile ApplicationsThe Canadian Museum ContextApril , 2012 The Canadian Museumjulie.marion@pch.gc.ca Reference in Technology
  2. 2. Mobile Landscape in Canada, 2011 27 M Internet users in Canada 20.1 M Canadians own a mobile phone 9.1 M Canadians own a smartphone Predictions show that in 2012, smartphones will account for 50% of all mobile.InSource: ComScore, 2012 data; Ipsos Inter@ctive Reid Report.
  3. 3. Traditional Mobile Phone vs. Smartphone Users in Canada, by Age, March 2011 (% of respondents)Source: ComScore, November 2011
  4. 4. Smartphone UsageSource: ComScore, November 2011
  5. 5. A Few Facts Users spend 17.3 hours/week on their smartphone 54% of smartphone usage is for activities other than talking 96% of iPhone users have downloaded an App vs. 59% for BlackBerry and 66% for Android Average number of Apps on a smartphone is 19 - iPhone: 34 - BlackBerry: 6 Average number of Apps on a tablet is 25 Ipsos Inter@ctive Reid Report, 2011
  6. 6. Types of Approaches Native App: Downloadable from a store
  7. 7.  Mobile website or Web App: URL access
  8. 8.  Website optimized for mobile
  9. 9. Welcome to the App Store, Market,World… Apple App Store 500,000 apps -- 25,000,000,000 Android Market (Google) 400,000 apps -- 10,000,000,000 BlackBerry App World 25,000 apps -- 2,000,000 (daily) Windows Phone Marketplace 8,000 apps -- n/aSource: CNET TV / CBS interactive 2012
  10. 10. Top Native App Genres Smartphones / Tablets 1. Weather 65% 67% 2. Games 64% 76% 3. Social Networking 57% 41% 4. Maps & Navigation 52% 47% 5. Instant Messaging 43% 21% 6. Entertainment 42% 53% 7. Music & Audio 36% 43% 8. Search Engine 35% 46% 9. News 32% 49% 10. Sports 28% 24% 11. Books 18% 61%Source: Ipsos, June 2011
  11. 11. Mobile Device FunctionsIntegrating relevant content with mobile device functions create anexperience:CameraAccelerometer / Motion sensorCompassGPSInternet accessHD quality audio, video, imagesTouch screen
  12. 12. Museums Embrace Technology to Educate and EngageThere are approximately 250 museum native apps.20 from Canadian museums.
  13. 13. Museums and Mobile Mobile today:  29% of museums have mobile program in place  27% plan to develop one  34% have no plans to go mobile Most common current/planned mobile activities:  Audio tour Most common goals of mobile:  Provide supplementary info  Experimentation  Create an interactive experience Source: Museums & Mobile Survey 2012
  14. 14. Museums and Mobile (2) Greatest challenge in implementing mobile:  Cost Greatest challenge posed by mobile once it’s implemented:  Encouraging adoption among visitors  Producing content  Keeping that content up to date Source: Museums & Mobile Survey 2011
  15. 15. Potential User Barriers Not owning the right smartphone or model Excessive downloading time Data pack usage (cost and battery) Poor usability or intuitiveness Slow movement/reaction within the app Lack of awareness for the product’s availability Lack of understanding of the product’s benefits Inferior than expected experience
  16. 16. Considerations /Challenges Organization’s goals  Organizational structure Target audience(s) (ownership) User benefits / Space  Approval procedure in the market  Content format Choice of platform  Copyrights Life span / Life cycle  Technical glitches Native vs. Web  Value – ROI Launch and  Updates and maintenance promotion  Wi-Fi availability Evaluation  Cost

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