Librarian perspective on Mobile Publishing


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  • I am bringing a perspective from a few areas and backgrounds. While I won’t talk about what I don’t know, I will acknowledge there is a lot I don’t know with regards to the publishing industry, technical aspects of mobile technology, such as the nitty gritty programming details. My perspective comes from a background in librarianship—health sciences librarianship—and one most recently with an emerging technologies focus. I’ve been a solo hospital librarian providing all library services to medical professional and a reference librarian at the EPA. As a librarian, I’m interested in helping others access the content they need. Like other librarians, the patron is my number one customer and concern. Patron needs/preferences drive librarians needs, wants. Currently that means those in the medical professions, students preparing careers in healthcare or other librarians supporting the same patron base. I’m charged with monitoring, discovering, and then teaching about different and new technologies—specifically how they might be helpful in a library, classroom, or healthcare setting. I take an academic approach to learning about new technologies and sharing with others. I attempt to remain objective and use as many of these technologies as possible myself so I am speaking from experience. I currently have an Android smartphone, an iPad2, several different Apple laptops, an Amazon Kindle Fire and a PC in my office at work. Having different devices, from different vendors, using different operating systems, I feel is beneficial to me in making objective comparisions, recommendations, and understanding. However, the downside to my approach is that I wouldn’t consider myself an expert with any one platform. So I will attempt to speak as specifically as possible, but my device-specifc expertise is being a generalist, really.
  • Younger demographic, those with higher income
  • With the convergence of factors such as younger, more educated students—pursuing advanced degrees in health sciences, medical fields, higher percentage of academic library patrons own smart phones and desire to access information—including scholarly research on smartphones and/or tablets
  • 1 report I look at, and other higher education professionals consider in regards to emerging technologies to watch is the:2012 Horizon Report, Higher Learning Edition Both technologies identified by this report to have a 1 year or less adoption horizon are mobile-specific technologies/trends
  • We also check out and monitor the Garnet Hype Cycle. Gartner is a company the charts the rise and fall, so to speak of over 1900 technologies to provide intelligence to business, individuals, organizations that need to make decisions based on the maturity of various emerging tech markets….what’s interesting is that technologies travel such a line and can be measured accordingly…but also that before the slope of enlightenment and plateau of productivity, comes the peak of inflated expectations, and trough of disillusionment…which should cause us to pause or at least proceed patiently when accepting the latest technology—especially when adopting for a organization or dedicating significant resources..Garnter puts together analysis for specific types of technologies as well…open source software, content mangagement, semi-conductors & electronics…just another possible tool to consider when attempting to objectively assessing the impact a technology is having, but more importantly will have
  • Not just about mobile access to electronic materials, and not just about access to journals and databases---librarians and those of us with “emerging technology” in our job title, responsibilities are watching many or all of these trends to see how they are applied in libraries
  • Ala cart—pick and choose types content that is needed—tailor delivery to enhance access, not just provide a readable, accessible, mobile, e-product
  • Initial conservations with reference librarians and other academic librarians at the university of maryland, baltimore, I’ve posed some basic questions, and received some insights. Hopefully, I will obtain institutional permission through the UMB IRB to proceed with some more in-depth follow-up as to librarians experience with mobile apps and website.
  • Apps, mobile sites are used—main complaint—only complaint being that there be more
  • What role do librarians play with regards to mobile content—specifically in the health science library and clinical settings
  • QR Codes as part of the catalog record….each item/record has a QR code…user scans and takes bib information to find materials on shelf…Example from Kentucky State University
  • E-book collection into physical collection –University of Pittsburgh Health Sciences Library
  • For example, here a user holds up a mobile device of some sort to the surrounding skyline/landscape and is given additional data about the surrounding area through that window, making places, and the objects in and around those places become more 3 dimensional with increased information and awarenessIt is through our mobile devices that specific augmented reality software can be used to augment/enhance our surroundings, our functionality and perhaps how we live and workI’d like to share with you 10 different types of AR technologies or software that demonstrates a few ways augmented reality is being used now and perhaps in the near future
  • Play video—15 seconds to show this app in action to demonstrate how AR applications can be used to impose 3-D objects onto reality
  • Google Project Glass video
  • I recognize the tall order librarians may be requesting. And we understand that the ideal and the realistic are often at opposing ends. But as I began, librarians want what their users want and need. We want to facilitate superior access to outstanding content to help others realize their full potential. Many of the things I covered may seem obvious or already understood. If so, perhaps that’s where an emphasis needs to be placed. Hopefully some of what I’ve discussed, however, could provide insight into how health sciences librarians aim to facilitate access to their patrons, how this user base of ours is unique in terms of their demographics and their proclivity to own, use, access content with mobile devices, but also in the professions they are working or preparing to work. Healthcare, because it centers around improving people’s quality of life—from curing diseases, to recovering from a near fatal accident, to encouraging habits that lead to improved personal, mental, and even public well being. Scholarly Information is needed in critical moments—in formats accessible wherever, whenever and with the capacity to integrate into the personal/professional information seeking behaviors of these users. Healthcare is 24/7 and health science librarians want to ensure access anywhere, anytime to the best healthcare information.
  • We want users to have access—mobile access to great content. Published scholarly content. We also understand there are technical challenges and business challenges. But, librarians—and health science librarians, specifically can make great partners in what should be an ongoing conversation of how users want to access content on mobile devices. I hope to have scholarly research of my own collected, analyzed and published at some point on this discussion and believe many other librarians will be examining and sharing as well.
  • Librarian perspective on Mobile Publishing

    1. 1. Health Sciences Literature & MobileDelivery: A Librarian’s PerspectiveAndrew Youngkin, MLSEmerging Technologies/Evaluation CoordinatorNational Network of Libraries of Medicine, Southeastern AtlanticRegionHealth Sciences/Human Services LibraryUniversity of Maryland Baltimore
    2. 2. My perspective• Academic Health Sciences Librarian• Reference/Searching Background• Healthcare/Medical• Emerging Technologies focus• Instruction/Teaching• User of Mobile Devices (IOS & Android)
    3. 3. Users & Mobility• Pew Internet & American Life Project– 66% 18-29 own smartphones– 68% in households $75k+– Increase education level=increase smartphone ownership– More American adults own smartphones than feature cellphones– 17% of cell phone users do more browsing on phones thancomputers, other device• Student/Academic mobile device use---requires academichealth science libraries to be even more focused, equipped• Use within medical/health fields– 50% of smartphone users report accessing health information
    4. 4. Academic Health Science Libraries• Users– Undergraduate & graduate students– Medical, dental, nursing, social work, physician assistant,technicians– Faculty– Librarians• Why are we unique?– Mobile content even more important because of how andwhere information being used– Academic libraries may have a greater percentage of theiruser base owning smartphones, accessing scholarlymaterials via mobile (Song, Lee, 2012)
    5. 5. 2012 Horizon Report• Time to Adoption Horizon= < 1 year– Mobile Apps– Tablet Computing
    6. 6. Mobile Access, Health, AcademicLibraries• The need for mobile access to medical/health areas ofscholarly literature is growing due to significant use at pointof care and instruction• Health Science Academic Libraries are well positioned torespond to a growing interest in access to scholarly mobilecontent• Emerging technologies may provide direction whendevising strategies of service approach—both in terms ofcontent, but as models for delivery• Continued dialogue with health science reference librarianscan provide unique perspective into how mobile scholarlycontent needs to be delivered and used
    7. 7. Gartner Hype Cycle
    8. 8. Trends connected to Mobile• Devices, devices, devices• BYOD• 4G & Beyond• Cloud Computing• Mobile-first Web Design• Augmented Reality• Near-Field Communications (NFC)• Quick response (QR) applications• Social Networking• The ‘App’ & ‘App store’• The Internet of Things
    9. 9. BYOD• Libraries rethinking…– Space– Computing Resources– Instructional design and delivery– Resources
    10. 10. Library Space Redefined• Very BYOD dependent• Space used to accommodate personal devices,not desktop computing• Access to resources provided on many typesof personal devices• ‘Library space’ goes beyond library buildingand classroom
    11. 11. BYOD & Instructional Design• Faculty employ BYOD-specific instructiontechniques• Applications to engage students beyondtraditional classrooms• Highly dependent on e-content, online, cloud-based resources
    12. 12. Accessible• Seamless BYOD--Easy with any device• Beyond institutional boundaries• Platform/device support• Appropriate, affordable pricing structure
    13. 13. Mobile to be dynamic• A-la-cart content• QR Codes• “Book as an App”• Multi-media integration
    14. 14. Make it Fit• Customize literature with note-taking features• Export—Bibliography management• Online Learning Management Platforms• Social Networking
    15. 15. Dialogue w/Librarians• Ask questions– What challenges have you or your patrons/usersencountered with the mobile services orproducts?– What features are missing from the mobilecontent that may otherwise augment or enhancethe experience?
    16. 16. Observations• Apps & Mobile sites are used/requested• App/Mobile sites great to market/promoteresources• Librarians creating access points for apps inphysical spaces with QR Codes
    17. 17. Assistance with mobile content• Authentication/Proxy on devices• Finding out what vendors, products offermobile content• Understanding extent of available content• Suggesting mobile products to users
    18. 18. App vs. Mobile Web• “The App” & “App store” models have recentlybeen at the peak of “inflated expectations”• Apps will likely remain popular, with moreapps of sustainable substance/content• Mobile first web design is gaining traction
    19. 19. App Insight• Apps well-received—more requested• Apps may provide quicker, easier accessw/longer intervals between deviceauthentication• Apps may allow for ready access to savedsearches & data unique to user, withoutconnecting to Wi-Fi• Apps requiring Wi-Fi may pose barriers inclinical settings where 3G/4G is limited
    20. 20. On the other hand…• Mobile websites can be more cost effective• Mobile web can incorporate responsive design• Easier to accommodate different devices,platforms• Requires connectivity• Possible less customization
    21. 21. Good News• Librarians and patrons like both Apps &Mobile websites that provide access tomaterials remotely---not a significant trendtowards either apps or sites• Publishers can choose resources that wouldbe best as native apps, while choosing lessexpensive, more efficient mobile websolutions for other resources
    22. 22. Librarians want mobile content to:• Accessible via App or Mobile website• Be useable on whichever BYOD device apatron chooses to use• Be accessible via authentication within &outside institutional networks• Available for more products• Provide access to full content (not just TOC)
    23. 23. And…• Integrate into other collections when desired (viaQR code in physical stacks)• Provide choices in types of content to browse,search• Augmented and indexed with appropriatemetadata• Allow some customization/integration withlibrary branding, other resources• Be based on less complex, more affordablepricing/usage models
    24. 24. App Considerations• Compliment mobile instructional designmethods/techniques• Allow 3rd party applications customize (note-taking, etc)• Provide opportunity to share, discuss,collaborate via social networks• Integrate dynamic content, multi-media whereappropriate
    25. 25. Photo:
    26. 26. Augmented shelf reading
    27. 27. Augmented Modeling Apps
    28. 28. Wearable Display•
    29. 29. A Tall (Librarian) Order• Patron-driven• Access-oriented• Time, space, device independent• Fair, affordable, easy to understand pricing• Value Added technologies included
    30. 30. Librarians: Here to Help• Assistance in determining user want, needs• Marketing products/new technologies• Explaining/facilitating use, access w/devices
    31. 31. References• Blocker, Lou Ann. (2012). Review of Current Seamless TransitionAuthentication Methodologies for Content Delivery on MobileDevices. Against The Grain. Nov 2012. Vol. 24, Issue 5.• Barnhardt, Fred. (2012). Becoming Mobile: Reference in theUbiquitous Library. Journal of Library Administration. August. Vol.52, Issue 6/7.• Uluyol et al. (2011). Integrating mobile Multi-media into textbooks:2D barcodes. Computers in Education. Vol. 59. Issue 4, p1192-1198.• Pew Internet & American Life Project. (2012) .• Lippincott, J. (2010). A Mobile future for Academic Libraries.Reference Services Review. Vol 38 (2) p205-213.
    32. 32. References• Song, Yoo-Seong, Lee, Jong- Moon (2012). Mobile Device ownership among international businessstudents: a road to the ubiquitous library. Reference Services Review. Vol 40, Issue 4, p574-588.• Hampton, Dantrea, et al. (2012). Extending Library Services with QR Codes. Reference Librarian.Oct-Dec 2012. Vol 53, Issue 4, p403-414.• Nelson, Dawn (2012). BYOD. Internet@Schools; Nov/Dec2012, Vol. 19, Issue 5, p12-15.• New Media Consortium (2012) Horizon Report, Higher Education Edition.• Anderson, L. & Andrews, J. (2011). Portable devices—Libraries trying to meet the demands of theiPhone generation. Library & Information Research. Vol. 35, Number 111, p20-32.• Munro, Kay et al (2011). Planning for the Mobile Library: a strategy for managing innovation andtransformation at the University of Glasgow Library. Serials. Vol. 24, Issue 3. pS26-31.• Leverkus, C. (2012). The Expanding Book Apps Market. Library Media Connection. 31(2), 26-27.• Mantell, A. (2012). SIIA: Publishers Push Mobile Platforms. Information Today, 29(5), 12.• Harris, Sian (2012). Mobile Publishing Grows but Questions Still remain. Research Information.Oct/Nov. Issue 62. p21-23.
    33. 33. ContactAndrew Youngkin, MLSNNLM-SE/A Emerging Technologies/EvaluationCoordinatorUniversity of Maryland, BaltimoreHealth Sciences & Human Services