Communicating in a Web 2.0 World

Communicating in a Web 2.0 World Evelyn McCormack New York School Public Relations Association March 8, 2010

This presentation is available online at www.slideshare.net/evelynmccormack

T he Great Dupont Circle Snowball Fight

Coverage of the Snowball Event...

The Flickr Site -- 3,000 photos uploaded

On YouTube: 60 videos uploaded

The Message? Social Media is here to stay.

A Few Social Media Stats
Facebook (created 2004)
400 million active users, 100m log on daily
100,000 age 64+, 310,000 between 45-63
300,000 businesses now have FB fan pages

LinkedIn (created 2003)
60 million members
Twitter (launched 2006)
7 million accounts
How many tweets?

YouTube (launched 2005)
Every minute, 20 hrs of video uploaded

American Dialect Society named “google” word of the decade and “tweet” word of the year. Oxford dictionary declared “unfriend” (remove someone as a FB friend) word of the year in 2009.

U.S. adults w/profile on a social networking site quadrupled in past four years -- 8% in 2005 to 35% now . 76% of all U.S. broadband users actively contribute to social media sites.

250 million iPods sold since 2001
(Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .)

Common Myths About Social Media 1. Social Media is for Teens and Tweens 2. Social Media will compromise our internet security 3. Social Media will jeopardize eRate funding 4. Social Media wastes time 5. Social Media is expensive

Publicize your achievements

Drive traffic to your website

Control your own message. An alternative/in addition to print media

Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
What Can Social Media Do for Your School or District?

When your IT Department says it can't be done, show them this: --from http://www.whitehouse.gov

Facebook, Twitter, YouTube & Flickr Scary, Scary Places

White Plains City School District

NYC Schools

New York State School Boards

Hi Point Journeys : A High School Social Media Campaign

How to Make Facebook your District Newsroom 1 . Create a personal FB page, either your own or one based on someone/mascotn. If you choose a fictional name, it's important to create a real email account for confirmation. 2. Go to: f acebook.com/pages/create.php to create a Facebook fan page. 3. Design your fan page by uploading your District logo, filling in your Mission Statement, etc.

4. Promote your fan page on your District website.

5. When you have 25 fans, go to facebook.com/username & click on “Set a username for your pages.”

Instead of your page having a super long URL you can have a "vanity" URL (http://www.facebook.com/yourdistrict) if someone else hasn't grabbed it already.

at this dropdown, choose Education Name of District here Your name or alias here

School Districts on Facebook
Anchorage School District
Blue Valley Schools (Kansas)
Boston Public Schools
Ferndale, Mich., Public Schools
Richmond, Va., City Schools
Pendleton, Ore., Schools
Fort Worth, Tex., Independent SD
Plano, Tex., Independent SD
Portland, Ore., Public Schools
Fort Osage Public Schools (Kansas City, MO)
Yonkers Public Schools Alumni

… and hundreds more.

Who Else is on Facebook?
New York State School Boards Assn.
American School Board Journal
President Barack Obama
Stanford University
Carnegie-Mellon University
The New York Times
NYS Association of Foreign Language Teachers
The American Red Cross
Autism Speaks
Columbia University

Promote, Promote and Promote Some More

Northfield Mount Hermon Schools

Facebook False Starts

To Tweet or Not to Tweet Twitter in Public Education photo credit: chriswallace.com

Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.

A tool that can be used (along with others) to drive traffic back to your district website
A way to share information and links with other districts, school PR people, etc.
Edmodo -- Twitter for Educators
Twitter

Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC

Who’s Using Twitter?
Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)

Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)

230 schools/districts now on @schoolpr/k12schools

How to Make Twitter Your District Newsroom
1. Create a Twitter account at www.twitter.com
2. Upload District logo, District contact information, and link to the District website address.
3. Start tweeting.Tweets can consist of simple messages, hellos and updates.They can also be brief introductions, w/a link to your website news page.
4. Also can tweet a link from local newspaper, if they write a complimentary story about your District. Can also RT (retweet) news from another Twitter account.
5. Promote, promote, promote!

Yorktown Schools

Yonkers Public Schools

White Plains Schools

Southern Westchester BOCES

Northfield Mount Hermon

More Public Schools Twittering
NYC Department of Ed @nycpublic schools
Mesa, Arizona @mpsaz
South Allegheny, PA @southallegheny
North Hills, PA @north_hills
Fayetteville, GA @fcschoolsga
Pennsylvania Virtual Charter School@pavcs
Duval Schools (Jacksonville, FL)@duvalschoolnews
Kent ISD(Grand Rapids, MI)@kentisd
Fairfax County Public Schools (VA) @fcpsnews
Ohio Department of Education @oheducation
Arizona Public Schools @azschools
Royal Oak Schools (Mich.) @royaloakschools
Portage Schools (Michigan) @portageschools
Broward County Schools @browardcounty
...and hundreds more

NYSPRA

Higher Ed on Twitter Columbia University Law School Columbia Teachers College Harvard University Stanford Princeton MIT has more than 50 official Twitter feeds Georgetown University UCLA The Boston University Shuttle Boston College Barnard College ...and hundreds more

Companies & Organizations Twittering
Ford
Starbucks
Whole Foods
Southwest Air
Jet Blue
The Smithsonian
American Red Cross
Honda
NASA

Government Twittering
Centers for Disease Control
The White House
US. Dept. of Education
10 Downing Street
U.S. Dept. of Homeland Security
U.S. Senate
U.S. House of Representatives
World Health Organization
USS Nimitz
Greenversations (EPA)
Gov. Arnold Schwarzenegger

Education Week
National Education Association
U.S. Department of Education
Media on Twitter
The New York Times
The Washington Post
US Dept. of Health and Human Services (H1N1 updates)
Other school districts
Who to Follow ...

http://twitter.com/wca4kids What's Retweeting?

Twitter Tools

TweetBeep allows you to get email alerts about tweets on a topic you choose.
Twitter Search allows you to search for news and conversations by certain terms, ie, Haiti .

Twitter Lists
Where you can see similar Twitter feeds assembled in one place.
http://twitter.com/#/list/schoolpr/k12schools
http://twitter.com/mashable/non-profits
… and one of my faves:
http://twitter.com/cityroom/nyc-street-food-trucks

Twitpic

Schools on YouTube Northfield Mount Hermon School

White Plains Schools

The Hi Point YouTube Page

SUNY Plattsburgh

Dartmouth

Salem-Keizer (Ore.) Schools on Vimeo

Check out Youtube EDU for ideas/inspiration

Alternatives to YouTube (in the classroom)
TeacherTube (gated videos site for teachers and students. Not blocked like YouTube)
Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online)
Vimeo

Uses for Flickr
Put up a photo tour of schools (and allow others to add their own photos)
Showcase photos from special events
Create a student portrait gallery with quotes or personal anecdotes about life at school
Create albums of alumni class reunions
Post ongoing photos of the new building construction for parents & alumni to see
Make commencement album to show ceremony photos (and encourage graduates or parents to submit their own)

The Hi Point Flickr Page

Yonkers Public Library Photostream

Northfield Mount Hermon Schools

NYSPRA Ning

Social Media Guidelines/Resources
Social Media Guidelines Wiki
A wiki created by school administrators to share social media guidelines; contains templates)
Social Media Guidelines for Educators Facebook page
Acceptable Use Policies 2.0 (David Warlick site)

Four Big Ideas for Acceptable Use Policies 2.0/Social Media Guidelines
Responsible personal conduct within the online environment is no different than responsible personal conduct face-to-face.

Individuals must protect personal safety online

Civic life has an expanding digital dimension that demands responsible engagement by individuals and groups.

There are long-lasting implications to publishing in the online environment.

--Office of the State of Washington Supt of Public Instruction

Golden Rules for Using Social Media
Respect the spirit of the Internet
Listen, give kudos and be generous.
Add value. How am I adding value to the conversation or the community?
Respond in a timely fashion.
Be real. Authenticity is important.
Collaborate. It's all about community.
--credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools

This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Director of Public Information emccormack@swboces.org Facebook LinkedIn Twitter Blog : School Communications 2.0 Thank You!

Resources Additional Web 2.0 tools, links and more videos

Nings & Wikis
Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.
Free and easy to set up. You set privacy levels (closed, open, by invitation only).
Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.
Eliminate one-webmaster problem & outdated internet/intranet content
Ning -- 1 million networks,4.7 unique visitors

Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com

Nings in Education 8,700 members

Manhattanville Comm Wiki

Classroom 2.0 30,000 members

Blogs/eNewsletters
Blog: a diary or journal that chronicles author’s stories, thoughts, learnings
Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).
Most effective use of blogging is for the creation and publishing of e newsletters .
As each article is published, older articles automatically drop down lower on the page and are archived.

Free Blog Platforms:
classblogmeister.com : gated blogging tool
Edublogs -- Wordpress blog tool for educators
Wordpress blogging platform
Blogger -- Google blogging platform
Today.com

Paid eNewsletter Services:
Constant Contact
iContact

Boston Public Schools Blog

Maggie Skau's blog in New Rochelle, NY

Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day

Photos and slideshows: Photobucket How it looks on a website.

Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.

A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online

Wiki Platforms: Wetpaint Wikis Wikispaces Blog Platforms: Wordpress Blogger Edublogs Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitpic – Post photo links on Twitter Make Use Of's The Complete Guide to Twitter Twitter in Plain English

Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos) A to Z of Social Media Slideshare Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) 14 Technologies Educators Should Watch in 2010 Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce

Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) 14 Technologies Educators Should Watch in 2010 Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce

Wikis in Plain English--A How-to

The Internet has a Face -- Student video about YouTube vloggers

Who Are Your Students?

http://schoolcommunications20.com	207
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http://schoolcommunications20.wordpress.com	7
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Communicating in a Web 2.0 World

by Evelyn McCormack on Mar 06, 2010

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