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The Complexities ofSocial Media, Kids,and the          Classroom2011 AHISA Social Media Forum17 October 2011
Welcome& IntroductionKathy Phelan & Kanella GougousisSMEGroupwww.socialmediaeducationgroup.com                            ...
PresentationOverview•	   Social	media	usage	among	attendees	–	live	worm•	   Australian	trends	and	statistics•	   Internati...
SMS PollDo you use social media sites for your professional work?Text YES to:	04**	***	***	 	   	   Text	NO	to:	04**	***	*...
AustralianTrends &StatisticsVideo:	Social	media	and	Australian	statisticsAustralia	is	number	1	globally	in	time	spent	on	s...
36%	of	teachers	have	a	Twitter	account,	compared	to	10%	of	principals	and	school	leaders who use Twitter.25%	of	teachers	h...
Percentage	of	teachers	that	have	integrated	web	2.0	tools	into	their	teaching:•	   YouTube	-	53%•	   Email	-	50%•	   Wikip...
International Trendsin EducationBiggest impacts in 2011Technology                 Infrastructure            ContentMobile	...
Biggest ideasfor EducationDigital	literacy	What’s	happening	at	the	coalface	and	what	does	this	mean	for	leaders?Video:	Dig...
OnlineEducation•		 Teachers	supported	by	online	education	•		 Bill	&	Melinda	Gates	Foundation	&	Pearson	-	philanthropic		 ...
Crowd sourcingcurriculum•				Using	open	source	technology	and	platforms	can	we	perfect	the		   curriculum	to	maximise	lear...
Mobiledevices•		 Mobile	devices	are	overwhelming	corporate	Australia	with	   information and demands...and teachers are ne...
Workshop	Session 1:Mircoblogging	-Twitter   & Tumblr                     www.socialmediaeducationgroup.com   13
What is Twitter?•	 Twitter	is	an	online	social	networking	and	microblogging	service	that					 enables	text-based	posts	of	...
Twitter: key	trends•		 1.8	million	unique	Australian	visitors	per	month•		 Twitter	adoption	is	particularly	high	among	the...
Step	1:                                                       Step	2:                                                     ...
Twitter Glossary   Twitter Terms & Symbols   Definition                    Tweet    Another name for a post or update.    ...
Trends MapReal-time	mapping	of	Twitter	trends	across	the	world.http://trendsmap.com
Twitter:Professional	UseVideo:	How	Rob	Gell	uses	Twitter                                   www.socialmediaeducationgroup.c...
Twitter: Classroom Use                      William                      Shakespeare                                      ...
What isTumblr?•	   Microblogging	platform	that	allows	users	to	post	text,	images,	videos,	links,	quotes		 	     and audio....
Tumblr: key	trendsSource: Nielsen, State of The Media: The Social Media Report Q3, 2011•		 Fastest	growing	-	tripling	its	...
Step	1:                                        Step	2:                                               You	will	get	an	email...
How	youngAustralian’s areusing   TumblrVideo:	Young	Australian’s	using	Tumblr                                         www....
Key	Features &   why it’s popular                                                          http://artsandcrafts.tumblr.com...
Workshop	Session 2:Rise	of	the iPad		                	 •	 Tablet	devices	like	the	iPad	are	the	fastest	growing	mobile	devi...
ClassroomimplicationsResearch study 1: iPad versus print - Miratech•	 Debate	on	effectiveness	of	reading	on	an	iPad	versus...
•	 Readers	are	more	likely	to	skim	over	articles	on	an	iPad	than	in	print Strategy	1 To	maximise	memory	retention,	combine...
TaskchangingResearch study 2: Frequent task changing -	Professor	Gloria	Mark,	University	of	California	•	 People	switch	ac...
Memory	Retention& FontsResearch study 3: Memory retention and fonts -	Princeton	UniversityDifficult-to-read fonts increase...
easy to read fonts                         hard to read fonts“The fact that we can                      “The fact that we ...
InformationsourcesResearch study 4: Information sources -	Betsy	Sparrow,	Columbia	University•	 Internet	search	engines	hav...
What doesthis mean forclassroompractice ?•		 To	maximise	memory	retention,	combine	digital	and	print	materials•		 Use	key	...
Q				A  &         www.socialmediaeducationgroup.com   34
www.socialmediaeducationgroup.com                     Call 1300 308 468subscribe to our e-newsletter and follow us on Face...
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The Complexities of Social Media, kids and the Classroom

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The Complexities of Social Media, kids and the Classroom

  1. 1. The Complexities ofSocial Media, Kids,and the Classroom2011 AHISA Social Media Forum17 October 2011
  2. 2. Welcome& IntroductionKathy Phelan & Kanella GougousisSMEGroupwww.socialmediaeducationgroup.com www.socialmediaeducationgroup.com 2
  3. 3. PresentationOverview• Social media usage among attendees – live worm• Australian trends and statistics• International trends in education• Workshop 1: Microblogging – Twitter and Tumblr• Workshop 2:Memory retention and the iPad• Q&A www.socialmediaeducationgroup.com 3
  4. 4. SMS PollDo you use social media sites for your professional work?Text YES to: 04** *** *** Text NO to: 04** *** *** www.socialmediaeducationgroup.com 4
  5. 5. AustralianTrends &StatisticsVideo: Social media and Australian statisticsAustralia is number 1 globally in time spent on social networks and blogs (Nielsen, State of The Media: The Social Media Report, Q3 2011) www.socialmediaeducationgroup.com 5
  6. 6. 36% of teachers have a Twitter account, compared to 10% of principals and school leaders who use Twitter.25% of teachers have a blog, compared to 43% of principals and school leaders who use blogs.Sources:Principals Australia Inc. 2011, ‘National Market Research Survey’. Available: http://yooyahcloud.com/PA/PknrVb/Principals_Australia_Media_release_15_September_2011.pdfMitchell, N 2011, ‘Social media survey’, Australian Science Teachers Association. Available: http://www.slideshare.net/1nbm/social-media-survey-june-2011 www.socialmediaeducationgroup.com 6
  7. 7. Percentage of teachers that have integrated web 2.0 tools into their teaching:• YouTube - 53%• Email - 50%• Wikipedia - 31%• Moodle - 17%• Bookmarking sites - 8%• Twitter, Skype & Facebook - 3%Source:Mitchell, N 2011, ‘Social media survey’, Australian Science Teachers Association. Available: http://www.slideshare.net/1nbm/social-media-survey-june-2011 www.socialmediaeducationgroup.com 7
  8. 8. International Trendsin EducationBiggest impacts in 2011Technology Infrastructure ContentMobile Device Curriculum Core Crowd Sourced www.socialmediaeducationgroup.com 8
  9. 9. Biggest ideasfor EducationDigital literacy What’s happening at the coalface and what does this mean for leaders?Video: Digital Media: New Learners of the 21st Century - PBS www.socialmediaeducationgroup.com 9
  10. 10. OnlineEducation• Teachers supported by online education • Bill & Melinda Gates Foundation & Pearson - philanthropic donation of $3 million to develop 24 courses free to schools• Underlying idea - common core online education which is aligned with academic standards across 40 US States• Software products for students - sales pitch vs research-based evidence www.socialmediaeducationgroup.com 10
  11. 11. Crowd sourcingcurriculum• Using open source technology and platforms can we perfect the curriculum to maximise learning outcomes for all students?Video: Nixty, Glen Moriarty, CEO – changing pedagogy www.socialmediaeducationgroup.com 11
  12. 12. Mobiledevices• Mobile devices are overwhelming corporate Australia with information and demands...and teachers are next• Managing workloads and being effective www.socialmediaeducationgroup.com 12
  13. 13. Workshop Session 1:Mircoblogging -Twitter & Tumblr www.socialmediaeducationgroup.com 13
  14. 14. What is Twitter?• Twitter is an online social networking and microblogging service that enables text-based posts of up to 140 characters.• A platform for broadcasting and listening to the communication of others. Posts Your public information Profiles of who you are following NSW Board of Studies - http://twitter.com/#!/NewsAtBOS
  15. 15. Twitter: key trends• 1.8 million unique Australian visitors per month• Twitter adoption is particularly high among the 45-54 year age groupThe Department of Education and Training in Queensland - Independent School Educators - US and international - http://twitter.com/#!/QLDDET http://twitter.com/#!/isenet
  16. 16. Step 1: Step 2: You can now create a username. Then click Add in your full name, email address and password in on the ‘Create my account’ button.the white boxes provided. Click the ‘Sign up’ button.Step 3: Step 4: You will get an email notification to verify this is your You can now customise your Twitter profile and page. correct email. Click on the link provided. www.socialmediaeducationgroup.com 16
  17. 17. Twitter Glossary Twitter Terms & Symbols Definition Tweet Another name for a post or update. Follow A subscription to someone’s Twitter account. Follower Someone who is reading your tweets. @ The ‘At’ Symbol or Mention: Using the symbol creates a link back to a user’s profile and notifies them that they have been mentioned in a tweet. RT ReTweet: Republishing someone else’s tweet. # Hashtag: Used to tag a keyword or a topic in a tweet. Allows people to easily search for and find topic ar- eas of interest. www.socialmediaeducationgroup.com 17
  18. 18. Trends MapReal-time mapping of Twitter trends across the world.http://trendsmap.com
  19. 19. Twitter:Professional UseVideo: How Rob Gell uses Twitter www.socialmediaeducationgroup.com 19
  20. 20. Twitter: Classroom Use William Shakespeare Twitterature “Did my heart love till now? Forswear it, “Ah, how I love women!No, not that OLD sight!/ For I ne’er saw true beauty till this night.” woman. A new woman. I shall have no fun at this party, thinking of this woman I love . . .” “O my love, my wife! Death, that hath suck’d the “Found Fair Juliet. She’s dead, and definately honey of thy breath Hath had no power yet upon not faking it! (Didn’t move when I poked her thy beauty.” there.) Alas, I must drink this terrible brew.” www.socialmediaeducationgroup.com 20
  21. 21. What isTumblr?• Microblogging platform that allows users to post text, images, videos, links, quotes and audio.• Differs from other blogging platforms like Blogger and WordPress because content is presented in bite-sized pieces that are easy to update regularly and on the go.
  22. 22. Tumblr: key trendsSource: Nielsen, State of The Media: The Social Media Report Q3, 2011• Fastest growing - tripling its audience from a year ago• Since 2007, 30 million blogs have been created with more than 40 million posts each day.• Female teens - use Tumblr more than any other social network www.socialmediaeducationgroup.com 22
  23. 23. Step 1: Step 2: You will get an email notification to verify this is your correct email. Click on the link provided.Add in your email address, password and URL name in the white boxes provided. Click the ‘Start Posting’ button. Step 3: You can now customise your own page.
  24. 24. How youngAustralian’s areusing TumblrVideo: Young Australian’s using Tumblr www.socialmediaeducationgroup.com 24
  25. 25. Key Features & why it’s popular http://artsandcrafts.tumblr.com/http://icanread.tumblr.com/ http://scodoz.tumblr.com/
  26. 26. Workshop Session 2:Rise of the iPad • Tablet devices like the iPad are the fastest growing mobile devices • Tablets owned by 8% of online Australians to triple to 24% by the end of 2011 (Nielsen 2011) • Digital reading is a new trend in education www.socialmediaeducationgroup.com 26
  27. 27. ClassroomimplicationsResearch study 1: iPad versus print - Miratech• Debate on effectiveness of reading on an iPad versus in print• Memory retention is 20% lower when reading from an iPad compared to print (Miratech 2011) www.socialmediaeducationgroup.com 27
  28. 28. • Readers are more likely to skim over articles on an iPad than in print Strategy 1 To maximise memory retention, combine digital and print materials Strategy 2 Use key takeaways in print-based materials www.socialmediaeducationgroup.com 28
  29. 29. TaskchangingResearch study 2: Frequent task changing - Professor Gloria Mark, University of California • People switch activities on average every 3 minutes (e.g. reading email or IM) • Switch projects every 10 minutes• Deep thought is difficult when switching so oftenStrategy 1Use bite size chunks highlighting of relevant information www.socialmediaeducationgroup.com 29
  30. 30. Memory Retention& FontsResearch study 3: Memory retention and fonts - Princeton UniversityDifficult-to-read fonts increase memory retention• Difficult-to-read fonts have greater recall and comprehension • Improvement by 14% when difficult-to-read fonts are used www.socialmediaeducationgroup.com 30
  31. 31. easy to read fonts hard to read fonts“The fact that we can “The fact that we canimprove learning... with improve learning... withan intervention an interventionthat costs no money and that costs no money and takestakes basically no effort to basically no effort toimplement means that we implement means that we cancan potentially improve potentially improve education quicklyeducation quickly and and cheaply.”cheaply.”Strategy 1Use hard-to-read fonts to improve memory retention and comprehension
  32. 32. InformationsourcesResearch study 4: Information sources - Betsy Sparrow, Columbia University• Internet search engines have changed the way we remember information• We forget things we are confident we can find online. Only focussing on memorising information that we can’t retrieve digitally • We are better able to remember where to find something online rather than remembering the information itselfStrategy 1Social bookmarking – a new tool to capturing knowledge and ideas both easily searchable and discoverable. www.socialmediaeducationgroup.com 32
  33. 33. What doesthis mean forclassroompractice ?• To maximise memory retention, combine digital and print materials• Use key takeaways in print-based materials• Use bite size chunks highlighting of relevant information• Use hard-to-read fonts to improve memory retention and comprehension• Social bookmarking – a new tool to capturing knowledge and ideas both easily searchable and discoverable www.socialmediaeducationgroup.com 33
  34. 34. Q A & www.socialmediaeducationgroup.com 34
  35. 35. www.socialmediaeducationgroup.com Call 1300 308 468subscribe to our e-newsletter and follow us on Facebook and Twitter!

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