Etohum Kampı - sunumu


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19 Aralık 2009 Cumartesi etohum kampı kurucusu Konstantin Hristov'un sunumu

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Etohum Kampı - sunumu

  1. 1. A hell of a journey favit’s way May 2008 – Oct 2009
  2. 2. <ul><li>Atanas Youroukov , </li></ul><ul><li>Head of Product Design </li></ul><ul><li>Strong web product visionary </li></ul><ul><li>Creative UI designer </li></ul><ul><li>Konstantin Hristov, </li></ul><ul><li>CEO, Biz Dev </li></ul><ul><li>Sales and Marketing </li></ul><ul><li>VP of M & S in Outsourcing </li></ul><ul><li>Citigroup </li></ul><ul><li>Nenko Ivanov, </li></ul><ul><li>CTO </li></ul><ul><li>Top 3 Software engineer in BG </li></ul>JANUARY 2008, 3 guys knock on a VCs door ...
  3. 3. The Plan <ul><li>What exactly was favit suppose to do: </li></ul><ul><li> </li></ul><ul><li>Delicious </li></ul><ul><li>Google Reader </li></ul><ul><li>Blogger </li></ul><ul><li>MySpace </li></ul><ul><li>All in one place </li></ul>Rate Communicate Interact Share Create Search Save & Organize Read
  4. 4. The Content... User User User User User User User User THE CONTENT post + rate + comment
  5. 5. User User User User User User User User friends Interest mates THE CONTENT Bears IDEAS that ...
  6. 6. THE CONTENT Groups + focus = mini societies Provoke INTERESTS and ... User User User User User User User SUB - CONTENT
  7. 7. THE CONTENT Shape BEHAVIOUR ... d d d d d User Groups d d d d d User Groups d d d User Groups User Groups d d d d d d User Groups
  8. 8. Actually the goal is... The CONTENT is king...
  9. 9. Loyalty Size favit We had a tons of arguments ... Cult Clique Nation Web
  10. 10. Average share of time US Internet Users spend online Now is the time … Worldwide Online Social Network Advertisement Spending Source: 4.6% 4.7% 4.8% 5.0% 5.4% 5.4% Search 14.5% 15.8% 16.9% 15.9% 16.5% 17.6% Commerce 32.7% 33.5% 33.6% 37.6% 38.7% 38.6% Communication 48.1% 46.0% 44.7% 41.4% 39.4% 38.3% Content Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006
  11. 11. April 2008 1. first 2. started working hard immoderately We’ve got the $
  12. 12. May - August 2008 It became clear that our initial idea can be developed further more Time to market Technology innovation <ul><li>Follow the plan and continue as is </li></ul><ul><li>Passive behavior to potential threads and opportunities </li></ul><ul><li>Short term advantages </li></ul><ul><li>Short term innovation </li></ul><ul><li>Concentrate and become Technology leader </li></ul><ul><li>React, adapt and improve when potential threads arise </li></ul><ul><li>Long term advantages </li></ul><ul><li>Middle and Long term innovation </li></ul>The winners (Potential threats) The losers – Try not to make the same mistakes as they did
  13. 13. August 2008 - October 2009 So fearless we embarked to our journey to create the most powerful Social network in the world
  14. 14. favit now
  15. 15. Lessons – the hard way Where we made mistakes – What we have learned: <ul><li>If you see a better solution to a problem already solved </li></ul><ul><ul><ul><li>Implement it NOW </li></ul></ul></ul><ul><ul><ul><li>If you discard it – you will regret in the near future </li></ul></ul></ul><ul><li>Never take in consideration user complaints about features and decisions you believe in: </li></ul><ul><ul><ul><li>This will slow you down </li></ul></ul></ul><ul><ul><ul><li>Innovation is always difficult to accept by users – force and help them to overcome their fears </li></ul></ul></ul><ul><li>Hiring a developer takes more than 1 month </li></ul><ul><li>Preparing a developer takes more than 2 months </li></ul>
  16. 16. Paid growth doesn’t pay-off in the early stage
  17. 17. The future Completely open web We haven’t seen an animal like that Speed and Credibility How to get credible information first Blogs will die – or will transform Advertising without context will die (and it’s dying now – ask some portal sites) CPM, CPC, CPA will merge: CPE Cost per Engagement favalanche will be on the front row of this transformation favit has already started being a trendsetter
  18. 18. Thank you for your time! Konstantin Hristov You can call me anytime: +359.896.863.500 Or drop a mail: [email_address]