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Showcasing Great Content: Don't Bury the Lede

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Harvard Law School (HLS) had a problem. They had amazing, high quality news content being created daily by the school that was not only getting lost quickly after it was published on the home page, but publishing it in the first place was a labor-intensive chore. Their old CMS didn’t publish in real-time, had no tagging functionality, and was neither mobile-friendly nor particularly accessible. And those were just a few of the problems.

This case study will address how a small department with limited resources moved to WordPress and become a proof of concept for redesigning and migrating the entire HLS site, helping to shape the whole school’s online strategy.

Published in: Education, Technology
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Showcasing Great Content: Don't Bury the Lede

  1. 1. Showcasing Great Content: Don’t Bury the Lede Julie Vakoc @julpark Project Manager / Harvard Law School #hewebNE #ne13
  2. 2. Big Picture: HLS site
  3. 3. Site doesn’t represent the brand Can’t tag or share content Navigation issues Not responsive or accessible Need better front end design
  4. 4. Site doesn’t represent the brand Can’t tag or share content Navigation issues Not responsive or accessible Need better front end design
  5. 5. If you build it, they will come.
  6. 6. Pilot: News site
  7. 7. Great news content Hard to surface beyond homepage Does anyone even use the homepage? Difficult editorial workflow
  8. 8. GINSBURG
  9. 9. THOMAS
  10. 10. HOLDER
  11. 11. BALDWIN
  12. 12. What is the problem... really?
  13. 13. Our News Reality
  14. 14. And then there is this.
  15. 15. Site doesn’t publish on demand Lack of institutional knowledge Legacy product Java Issues
  16. 16. Wait… there is more.
  17. 17. Where do we go from here?
  18. 18. Online Strategy School Survey Results Discussion
  19. 19. We think we know.
  20. 20. But… how did they do it?
  21. 21. Taxonomies Editorial workflow Initial content types Wordpress test drive
  22. 22. Let’s do this!
  23. 23. Increase Engagement with news Integrate Magazine with News Categorize & Surface Content Easily Responsive & Accessible Reduce Content Entry Effort
  24. 24. today.law.harvard.edu
  25. 25. Now what?
  26. 26. Content is living longer Bulletin features - big bump Easier integration with Gazette Drag and drop interface Faster and improved workflow

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