You need to go a step further than just optimizing your content so it can be found -- you need a strong plan for distributing it. Read these slides to learn how to make your content translate into success. Specifically, learn how to: - Reuse and repurpose content for maximum efficiency - Drive engagement back to your content - Create a strong content marketing strategy - Scale your content marketing channels for maximum efficiency - Use data to inform content creation and distribution

1. Content Distribution for Auto
Scott D. Meyer
@9Clouds
Subscribe: 9clouds.com/auto/blog

2. Anyone, Anywhere
Everyone, Everywhere
Everyone, Everywhere
Wherever you are and whatever size you are, you can
build a business.

4. 4
Which tools to use and how to use them.
Digital literacy:

5. Brofounders
Scott and John Meyer
9 CLOUDS
Digital marketing & education
Improve digital literacy
Teach | Audit | Market

6. Today’s Webinar
-What is Content Distribution?
-What is the ROI of Content Distribution?
-Who should use Content Distribution?
-Tips on Making Your Ads Stand Out and Convert

7. What is Content Distribution?
-Links to your content from popular, related website

8. Outbrain
-CNN, ESPN
-$300/mo min.

9. Taboola
-$5000/mo min.

10. What’s Acceptable?

11. Hurt Your Brand?

12. Hurt Your Brand?

13. What’s the ROI of
Content Distribution?
Content Distribution?
-Month long test with Outbrain
-Test by Seer Interactive with Taboola

14. 9 Clouds - Outbrain Test

15. 9 Clouds - Outbrain Test

16. 9 Clouds - Outbrain Test

17. 9 Clouds - Outbrain Test

18. 9 Clouds - Outbrain Test

19. Seer Interactive Test: http://moz.com/blog/maximize-roi-via-content-
distribution-networks

20. Seer Interactive Test: http://moz.com/blog/maximize-roi-via-content-
distribution-networks
Taboola

21. Who Should Use
Content Distribution?
Content Distribution?
-Ready to convert
-Have content
-Can service large geographic area

22. Tips on Content Distribution
-Geo-target

23. Tips on Content Distribution
-Create titles targeting your audience
-CTA on landing page
-Conversion goal measured on your website

24. Free Resources from 9clouds.com