Entrepreneur in the age of Web2.0 2014


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how to become an entrepreneur and make use of current possibilities of the internet in 2014

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  • Management Development Seminar 2007 by DCT International Hotel and Business Management School [email_address]
  • Entrepreneur in the age of Web2.0 2014

    1. 1. entrepreneurship GRADUATE By Lukas Ritzel, June 09
    2. 18. <ul><li>Miro </li></ul><ul><li>Nationality: former Yugoslavia </li></ul><ul><li>Expertise: Just about every single corner of our school </li></ul><ul><li>Jobtitle: Maintenance </li></ul><ul><li>Joblevel Knowledge Worker </li></ul><ul><li>Describe his knowledge </li></ul><ul><li>> tacit knowledge </li></ul>
    3. 21. Competitive Market Collaboration Tools Job 4 life / ever learning Everybodies Brain
    4. 24. The Type of People Now Employed <ul><li>“ Silent” Generation (born 1930-1945) </li></ul><ul><ul><li>Born with the military technologies that were to lead to analog, digital and virtual technologies </li></ul></ul><ul><li>“ Baby-Boom” Generation (born 1945-1960) </li></ul><ul><ul><li>Born with the analog and space technologies that accelerated the development of digital technologies </li></ul></ul><ul><li>Generation “X” (born 1960-1975) </li></ul><ul><ul><li>Born among analog technologies (telephone, TV), witnessed and participated in the development of digital technologies </li></ul></ul><ul><li>Generation “Y” (born 1975-1990) </li></ul><ul><ul><li>Born with the first generation of digital technologies, witnessed and participated in the development of networked technologies </li></ul></ul><ul><li>… and NEW streaming into the corporate, Net-Generation “e” (born 1990-2008) </li></ul><ul><ul><li>Consider computers and the Internet as ‘natural’ as telephones and refrigerators </li></ul></ul><ul><ul><li>Ready to share (flickr wedding pictures, blogspehere) </li></ul></ul>
    5. 25. Portrait of a 3 rd Millennium Employee Net-gen <ul><li>Adaptable, flexible, creative, problem-solver, decision-maker, eager to learn continuously </li></ul><ul><li>Multi-linguist </li></ul><ul><li>Power-user of ICT </li></ul><ul><li>Generator of economic, social and environmental value </li></ul><ul><li>Loves to communciate , used to share all with everybody </li></ul>
    6. 26. What do they DO different? NET Gen
    7. 27. My students are the NET Generation & they are YOUR employees
    8. 28. What did we learn so far? <ul><li>Knowledge is everywhere </li></ul><ul><li>There are many current drivers that enable knowledge creation and capturing </li></ul><ul><li>Knowledge can be rather complex </li></ul><ul><li>Tacit knowledge is difficult to capture using traditional methods </li></ul><ul><li>You have to deal with different types of people having different strengths and capacities </li></ul><ul><li>AND you manage it all </li></ul><ul><li>BUT is this IT ! </li></ul>
    9. 29. The knowledge is the network How knowledge in the area of Web2.0 creates it’s own dynamic, it’s own life
    10. 30. Effective networks are: <ul><li>Decentralized </li></ul><ul><li>Distributed </li></ul><ul><li>Dynamic </li></ul><ul><li>Democratic </li></ul>
    11. 31. This sounds like something we all know and use daily
    12. 32. PART 2 <ul><li>Next day from KM to Crowdsourcing </li></ul>
    13. 33. Portrait of a 3 rd Millennium Employee Net-gen <ul><li>Coming back to this slide </li></ul><ul><li>Let’s see what Don Tapscott has to say </li></ul><ul><li>http://www.youtube.com/watch?v=CaFJDUq5ack for business </li></ul><ul><li>http://www.youtube.com/watch?v=-Ch0KSLYi0Q for governments </li></ul>
    14. 34. WEB2.0 <ul><li>Is it relevant? To who, to business? </li></ul><ul><li>Remeber the slide „ break it before others do “, your role as a consultant is to investigate, to survey what should be and then help to improve, NOT fix-the-fix </li></ul><ul><li>Therefore you must be aware of what is changing around you in mindest, capacities and technologies </li></ul><ul><li>What is it all about, lets first go back in history, back in the dark ages of the internet </li></ul><ul><li>Some 5 years back before.. </li></ul>
    15. 35. Web1.O
    16. 36. Web 1.0 was for specialists, for huge serves who knew what is good for US. Remeber?
    17. 37. Simple Corporate Websites
    18. 38. But then first very slow Something started to change the Web as we knew it
    19. 41. Killer Applications in its Historic context <ul><li>Life Journal / 99 </li></ul><ul><li>Hot or Not / 00 </li></ul><ul><li>Wikipedia/ 01 </li></ul><ul><li>Friendster/ 02 </li></ul><ul><li>Del.icio.us / 03 by Yahoo </li></ul><ul><li>Flickr/ 04 by Yahoo </li></ul><ul><li>You Tube/ 05 </li></ul>
    20. 50. The Impact of Consumer Generated Media (CGM)
    21. 51. The Power of Social Created Content 2.48 photosync
    22. 52. How important is all that for Schools (... Business, consultants, governments, you)?
    23. 53. Rate my Professor And sure soon Rate my workplace Rate my government And..
    24. 54. You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry
    25. 55. What is radically different with this Sheraton corporate website? Clients empowered Review = content = marketing Make them part of the company
    26. 57. To repeat: history/ transition <ul><li>Web1.0 </li></ul><ul><ul><li>The WWW as we knew it, email, google and your corporate website </li></ul></ul><ul><li>Web2.0 </li></ul><ul><ul><li>Social feedback, everybody is part, YouWeb </li></ul></ul><ul><ul><li>The inclusion and merging of multimedia content </li></ul></ul><ul><ul><li>Mashup s </li></ul></ul><ul><ul><li>Push technologies like RSS http://www.go2web20.net/ and click rss link to igoogle </li></ul></ul>
    27. 58. What does that all mean? <ul><li>The days of old fashion advertisment is gone </li></ul><ul><li>The concept of static information , books, brochures, articles, even images and simple websites has to be revised </li></ul><ul><li>All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product </li></ul><ul><li>Advertisment becomes information, comparison, experience </li></ul>
    28. 59. Watch new Web2 trends Distribute from grenoble disk
    29. 60. Follow digital footprints <ul><li>Check what is written on .... reviews </li></ul><ul><li>Scan the metatags and google rank of competitor .... website </li></ul><ul><li>Check the links fom your competitors (and link yourself) </li></ul><ul><li>Find patterns on Customer behavior </li></ul><ul><li>USE what is freely available on the WEB </li></ul>
    30. 61. But Web2.0 enabled even more <ul><li>Much more for businesses </li></ul><ul><li>And out there are many more 1Million $ ideas waiting to be picked and implemented </li></ul><ul><li>The next Web2.0 Millionaire may sit right here in our classroom </li></ul><ul><li>The best is, with zero investment, zero staff and overnight </li></ul>Yesterday one student wanted to know how to apply this to real business. Let‘s see
    31. 64. Wikipedia – the crowd is smart
    32. 65. CrowdSourcing
    33. 66. The crowd is ready to work. It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money, but all they had was an idea and some technical skills to build a simple website, Today they are multiple millionaires, just some 3 years later .
    34. 67.
    35. 68. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
    36. 69. Share: HP users help each other out <ul><li>Question: Apr 10, 2007 </li></ul><ul><ul><li>I have been getting a problem when searching using Google. </li></ul></ul><ul><ul><li>When I get the results and click on one of them it redirects me to another site and not to the selected site. </li></ul></ul><ul><li>Answer: Apr 11, 2007 </li></ul><ul><ul><li>You have spyware. Use spyware removal software. </li></ul></ul><ul><ul><li>Update to the latest signatures before starting scan. </li></ul></ul><ul><ul><li>Your problem will be solved. </li></ul></ul>
    37. 70. One UK band used crowdsourcing and social networking to get back into the music business
    38. 71. The YOUera in business http://www.youtube.com/watch?v=F0-UtNg3ots
    39. 72. Crowdsourcing&quot; has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, &quot;outsourcing&quot; it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.
    40. 73. KNOWLEDGEMANAGEMENT? <ul><li>.. And how again would Web2.0 link into </li></ul>
    41. 74. Competencies of a knowledge manager <ul><li>Personal interests </li></ul><ul><ul><li>Music/sports collections, events, statistics, trivia </li></ul></ul><ul><ul><li>Reading, listening to radio stations, playing bridge </li></ul></ul><ul><ul><li>Restaurant finder, social/travel director, grammarian </li></ul></ul><ul><li>Journalist </li></ul><ul><ul><li>Published a hand-printed newspaper, reported, edited </li></ul></ul><ul><ul><li>Wrote obscure news and facts on the blackboard </li></ul></ul><ul><ul><li>Ran a radio station, broadcast basketball games </li></ul></ul><ul><ul><li>Published newsletters, intranets, company who’s who list </li></ul></ul><ul><li>Computer Scientist and Manager </li></ul><ul><ul><li>Wrote computer programs </li></ul></ul><ul><ul><li>Designed reusable programs, routines, operating system </li></ul></ul><ul><ul><li>Managed computer services, consulting, marketing </li></ul></ul>
    42. 75. What I must do as a knowledge manager <ul><li>Communicator and Storyteller </li></ul><ul><ul><li>Tell stories </li></ul></ul><ul><ul><li>Send useful email (not hoaxes, urban legends, jokes) </li></ul></ul><ul><ul><li>Publish newsletters, articles, blogs, presentations, book </li></ul></ul><ul><li>Practice knowledge management </li></ul><ul><ul><li>Attributes: Caring, sharing, and daring </li></ul></ul><ul><ul><li>Activities: Share, Innovate, Reuse, Collaborate, Learn </li></ul></ul><ul><ul><li>Roles: Leader, Manager, Project Manager, Analyst, Guru </li></ul></ul><ul><ul><li>Expert: in people, process, and technology components </li></ul></ul><ul><li>All 3 Tipping Point roles </li></ul><ul><ul><li>Connector: reach out, meet people, weave networks </li></ul></ul><ul><ul><li>Maven: answer man, search expert, knowledge master </li></ul></ul><ul><ul><li>Salesman: try things out, engage, persuade </li></ul></ul><ul><li>Work for Sustainability </li></ul>
    43. 76. What KM let their staff do
    44. 77. Promote wide range of tools
    45. 78. Promote ideas (from everywhere in the org chart) , implement brainstorming, measure performance, reward good ideas
    46. 79. How to Do Knowledge Management <ul><li>Share what you have learned, created, and proved </li></ul><ul><li>Innovate to be more creative, inventive, and imaginative </li></ul><ul><li>Reuse what others have already learned, created, and proved </li></ul><ul><li>Collaborate with others to take advantage of what they know </li></ul><ul><li>Learn by doing, from others, and from existing information </li></ul>
    47. 80. Knowledge Management Components classification metrics & reporting management of change workflow valuation social network analysis appreciative inquiry storytelling blogs wikis podcasts syndication &aggregation social software external access workflow applications process automation e-learning subscriptions points tracking reporting knowledge help desk goals & measurements incentives & rewards People culture & values knowledge managers user surveys social networks communities training documentation communications Technology user interface intranet team spaces virtual meeting rooms portals repositories threaded discussions expertise locators metadata & tags search engines archiving Process methodologies creation capture reuse lessons learned proven practices collaboration content management
    48. 81. Help me!: Which Web 2.0 tool would you use for each of these KM targets? <ul><li>Share </li></ul><ul><li>Publish your insights </li></ul><ul><li>Inform colleagues about a nugget of knowledge </li></ul><ul><li>Ensure that your team can be part of the most important decisions made during the global marketing meeting </li></ul><ul><li>Innovate </li></ul><ul><li>Improve upon a document with a group of colleagues </li></ul><ul><li>Meet new people to brainstorm and develop new ideas </li></ul><ul><li>Reuse </li></ul><ul><li>Find cool images to use in a presentation </li></ul><ul><li>Link to the good ideas of thought leaders, and expand upon them </li></ul><ul><li>Collaborate </li></ul><ul><li>Ask for help from others </li></ul><ul><li>Find a new job </li></ul><ul><li>Learn </li></ul><ul><li>Listen to an interview with an expert </li></ul><ul><li>Find out what the consensus position is on a given topic </li></ul><ul><li>Check about the “best” hotel for next company trip </li></ul>
    49. 82. Web 2.0: Search yes BUT there is more than Google !
    50. 83. Web 2.0: Threaded Discussions – im BOOT
    51. 84. Web 2.0: Blog –HRM course/ private
    52. 85. Web 2.0: Wiki – various projects
    53. 86. Web 2.0: Podcast – Swissness
    54. 87. Web 2.0: Social Networking Sites
    55. 88. Web 2.0: Spread and connect knowledge
    56. 89. Web 2.0: Check public reviews
    57. 90. Web 2.0: Virtual Worlds – Second Life
    58. 91. Possible Answers <ul><li>Share </li></ul><ul><li>Publish your insights - Blog </li></ul><ul><li>Inform colleagues about a nugget of knowledge - Threaded discussion </li></ul><ul><li>Innovate </li></ul><ul><li>Improve upon a document with a group of colleagues - Wiki </li></ul><ul><li>Meet new people to brainstorm and develop new ideas - Virtual world </li></ul><ul><li>Reuse </li></ul><ul><li>Find cool images to use in a presentation - Search engine </li></ul><ul><li>Link to the good ideas of thought leaders, and expand upon them - SlideShare </li></ul><ul><li>Collaborate </li></ul><ul><li>Ask for help from others - Threaded discussion </li></ul><ul><li>Find a new job - Social networking site </li></ul><ul><li>Learn </li></ul><ul><li>Listen to an interview with an expert - Podcast </li></ul><ul><li>Find out what the consensus position is on a given topic – Wiki </li></ul><ul><li>Check about the “best” hotel for next company trip Review Forum </li></ul>
    59. 92. www.trendwatching.com www.wired.com www.ted.com
    60. 93. FOR SEMINAR ON ENTREPRENEURSHIP <ul><li>By Lukas Ritzel, March 09 </li></ul>