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Elliot Lake social media workshop

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Slides from my presentation at Elliot Lake Futures Corp.

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Elliot Lake social media workshop

  1. 1. Social Media WorkshopNathan Smithzynali.comnathan@zynali.comfacebook.com/Zynali or CoffeeNate1twitter.com/CoffeeNate
  2. 2. “The wireless music box (latertermed ‘radio) has no imaginablecommercial value. Who would pay fora message sent to nobody inparticular?"David Sarnoffs associates in response tohis urgings for investment in the radio inthe 1920s.
  3. 3. In 1926, Lee De Forest had the followingto say about the future of television,"While theoretically and technicallytelevision may be feasible,commercially and financially it is animpossibility, a development ofwhich we need waste little timedreaming."
  4. 4. "This telephone has toomany shortcomings to beseriously considered as ameans of communication."William Orton, president ofWestern Union, in 1876, whenAlexander Graham Bell tried tosell the company his invention.
  5. 5. “Visionaries see a future of telecommutingworkers, interactive libraries and multimediaclassrooms. They speak of electronic townmeetings and virtual communities. Commerceand business will shift from offices and malls tonetworks and modems. And the freedom ofdigital networks will make government moredemocratic.Baloney.”~ Clifford Stoll, U.S. astronomer and author.
  6. 6. Access your FREE pages!Google+ Local
  7. 7. Creating specials creates BUZZ!
  8. 8. Any Questions?
  9. 9. 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada5,100+ Users in Elliot Lake, Ontario24 million Canadians are ages 15-6418+ million Canadians use Facebook
  10. 10. 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada5,100+ Users in Elliot Lake, Ontario24 million Canadians are ages 15-6418+ million Canadians use FacebookThat’s 75%!
  11. 11. Facebook’s Edge RankInteraction is the KEY!Posts that include images increase fan interaction by %100!
  12. 12. That means 94% of conversations are IGNORED!
  13. 13. Ways to acquire new followers for free- Include the full url of your page on receipts and anyprinted materials, and any other promotional materials- If you run traditional television or radio spots, carrythe conversation onto your social streams- Integrate your website and blog to send traffic to yourprofiles.
  14. 14. Facebook Timeline Tips1. Upload a cover photo*Cover photo dimensions are 851 x 315 pixels.2. Use a clearly branded profile pictureUse a high-quality image that scales from 180 x 180 pixelsto 32 x 32 pixels thumbnail image. Your profile picturefollows your business or organization on Facebook as athumbnail image in news feed stories, ads, and featuredstories.3. Pin a post each weekPin an important story to the top of your Page eachweek. Posts can stay pinned for up to seven days.4. Arrange your views and appsChoose the other three views and apps you want toappear by default on your Page. You can include up to 12views and apps.
  15. 15. Facebook Timeline Tips5. Post daily to your PageAlthough you can pin a post to the top of your Page,continue to post daily to engage your audience.(90% of engagement is in the newsfeed!)6. Manage your Page through the admin panelUse the admin panel to view Page Insights, keep track ofnew activity and respond to personal messages.*Cover photos cannot include: A. Price or purchase information, such as “40% off” or“Download it at our website”. B. Contact information such as a website address, email,mailing address, or information that should go in yourPage’s “About” section. C. References to Facebook features or actions, such as“Like” or “Share” or an arrow pointing from the coverphoto to any of these features. D. Calls to action, such as “Get it now” or “Tell yourfriends”.Covers must not be false, deceptive or misleading, and mustnot infringe on third parties’ intellectual property
  16. 16. Target by demographics...
  17. 17. “Star” Important Posts
  18. 18. “Pin” Posts to the top
  19. 19. Admin Panel
  20. 20. Common Mistakes- Posting frequency (1-2 posts/day MAX)- Linking Twitter to Facebook NEVER DO THIS!!!!- Only text posts- Too much text...people hate reading!- Being inconsistent- Using personal profiles for business. (barf) - Only 27% of ‘fans’ want the brand to have ANY access to their information.- Focusing on the number of ‘fans’ you have
  21. 21. Any Questions?
  22. 22. 6years old 500M+ Users 200M + tweets per dayMicro-blogging platform140 character messagesNo permission needed to ‘follow’ other usersWild Wild West of Social Media
  23. 23. Little known twips90% of users do not know this...If you begin a tweet with @username, the only peoplewho will see it, are the person you mentioned, and yourmutual followersThis feature is great, because it reduces theamount of ‘noise’ in other people’s stream
  24. 24. Little known twips You should visit twitter.com/search DAILY!!!
  25. 25. Little known twips Don’t limit your searches for those of your brand name or immediate market.Also search for...-Related fringe markets-Competitor’s Brand-The ‘Firehose’ of your geo-location-Popular ‘hashtags’ in your marketUtilize ‘saved searches’
  26. 26. Common Mistakes- Misusing tools that auto-DM new followers- Auto-Tweeting to excess- Failing to listen before speaking- Using ‘push tactics’ instead of creating a ‘pull’- Losing your cool. Be professional!- Blast messages rather than building a following
  27. 27. Question Time!
  28. 28. Question Time!

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