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Gamification: Future or Fail?

by R&D at TNS on Jun 08, 2011

  • 53,482 views

This deck is based on a paper we wrote for the SAMRA 2011 conference. It's a short introduction to some of the ideas underlying the concept of "gamification". ...

This deck is based on a paper we wrote for the SAMRA 2011 conference. It's a short introduction to some of the ideas underlying the concept of "gamification".

It also details the results from a simple experiment we conducted to measure the effectiveness of gamifying an online community. We were restricted by a tight deadline and the existing capabilities of the online platform we partnered with, but the results are still pretty clear (although small base sizes makes it difficult to draw solid conclusions). To follow up these tantalising results, we are writing another paper for ESOMAR Congress that collects more numbers describing the effectivness of gamification.

I had a lot of fun illustrating the deck. Hope you enjoy reading it.

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110 of 13 previous next Post a comment

  • milpetrov milpetrov It was not useful for me. 1 year ago
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  • farhanshaikh Farhan Shaikh, Manager, Web Services at Creative Chaos you are The Guru 2 years ago
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  • surfguru surf guru seen a better presentation! 2 years ago
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  • fanminds Fanminds at Fanminds Great presentation! Also check out our presentation on gamification on http://www.slideshare.net/fanminds/110712-fanmindsslidesharexl 2 years ago
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  • samlivesley Sambo Livesley, Primary School Teacher at Mental little beggers Love this presentation! Great job. Shall be passing it. 2 years ago
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  • SonnyCohen Sonny Cohen, Digital Marketing Consultant at Digital Strategy & Marketing I heard the phrase Gamification at the Web Content 2011 conference last week and I'm taken with the concept. Slide 7 'Haven't We Seen This All Before' raises the question which I think the answer is yes, this is not new. But I also think that with increased online interaction we've got some new tools to gamify activities to meet specific objectives. We explored gamification as it applies to social media and mobile marketing in a blog post here: http://blog.duoconsulting.com/2011/06/10/gamification_marketing/ 2 years ago
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  • socialfresh Social Fresh at Social Fresh Love it. Was this a live presentation or just an online deck? We are looking for more coverage on this topic for SocialFresh.com.

    great job. Thanks.
    2 years ago
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  • linjaaho Vesa Linja-aho, Senior Lecturer in Automotive Electronics at Metropolia Helsinki Finland Seeing the cover slide saved my day. Was depressed but not any more :-). 2 years ago
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  • bvalle Beto do Valle, Knowledge + Innovation Consultant at Independent Consultant || Consultor Independente Good, claryfing -- and fun! 2 years ago
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Gamification: Future or Fail? Gamification: Future or Fail? Presentation Transcript