2. • They film locations of
Bristol and fast forward
the time so we see the
clouds moving and the
sun going down
throughout the day.
These shots are used
when the chorus
begins, when there is
no rapping. This helps
extend the music video
whilst showing the
artists hometown of
Bristol, which is
featured in most of
their music videos.
3. • Graffiti is featured in the
background, a strong
convention in British Hip
Hop and also featured in
the videos “Ain’t
Amused” and “Face It”.
They also use the fish
eye lens, something
featured in many of
their video’s. These are
recognisable techniques
used by the band which
allows the audience to
familiarise it with them.
4. • Their clothes are
typical of the British
Hip Hop genre as they
are wearing hats and
hoodies, clothes also
associated with gangs
with well known
brands such as
Adidas, Reebok and
Hurley.
• Many of the shots are
medium close-ups
and close ups
5. • They use hand
gestures to help
express their
feelings
throughout the
music video. These
movements are
typical of British
Hip Hop and can be
seen in their videos
“Ain’t Amused”
“Face it” and “No
Mixer”. They use
many medium
close ups and close
ups of the artists.
