This document summarizes key elements of the music video for "Drop of Poison" by British hip hop group Rizzle Kicks. It features shots of their hometown of Bristol with changing skies. Graffiti and a fisheye lens are used, both conventions in British hip hop. The band members wear typical British hip hop style clothing like hats, hoodies, and brands like Adidas and Reebok. Hand gestures are used to express themselves, as seen in other Rizzle Kicks music videos.

1. Drop of Poison Analysis

2. • They film locations of
Bristol and fast forward
the time so we see the
clouds moving and the
sun going down
throughout the day.
These shots are used
when the chorus
begins, when there is
no rapping. This helps
extend the music video
whilst showing the
artists hometown of
Bristol, which is
featured in most of
their music videos.

3. • Graffiti is featured in the
background, a strong
convention in British Hip
Hop and also featured in
the videos “Ain’t
Amused” and “Face It”.
They also use the fish
eye lens, something
featured in many of
their video’s. These are
recognisable techniques
used by the band which
allows the audience to
familiarise it with them.

4. • Their clothes are
typical of the
British Hip Hop
genre as they are
wearing hats and
hoodies, clothes
also associated
with gangs with
well known brands
such as
Adidas, Reebok and
Hurley.

5. • They use hand
gestures to help
express their
feelings
throughout the
music video. These
movements are
typical of British
Hip Hop and can be
seen in their videos
“Ain’t Amused”
“Face it” and “No
Mixer”.