3. Genre – R&B, Hip-hop
Director – Chris Robinson
Release – 2009
Type of Music Video- Narrative based
Starts with slow paced tone, then kicks in with a fast
paced beat
The rap by Kanye signals the Hip Hop in the video .
Use of close-ups of artists faces.
Variety of camera techniques e.g. Close-up,
Establishing Shots, Medium Shot, Long Shot and
Point of view shot.
Editing technique present e.g. Split Screen, jump
cuts, strobe effect, shot reverse shot, slow motion.
Stylish clothes/sunglasses
Individual dances
Use of props
4. During West’s opening line “what we’re gonna
have? Desert or disaster?” The use of
juxtaposition between dessert and disaster paints
a clear picture of the narrative aspect of this music
video
The jewellery (bling) and
expensive shoes worn by
the artist in this video
symbolises the high status
and dominance, key
features in this genre.
5. The target audience for this
video are generally people who
enjoy listening to R&B and Hip-
hop. It would also be targeted to
people who can empathises with
the narrative of the video. It is
also aimed at fans of all the
artists in the video.
While the feminist critics argue that
the female character is in control
and empowered as a result of the
situation. However the ambiguous
conclusion leads us to believe in
the end she was just confused
rather than dominating the
situation, reflecting what a woman
would do in that situation
