The typical fan of the band Split Profits is an 18-year-old white male from social group B-D who enjoys skateboarding and hanging out with friends. He is a dedicated fan who goes to many small gigs and listens to UK hip hop music. He wears clothing brands like Adidas and Nike that are associated with hip hop culture, and Caucasian people have become just as involved in hip hop culture and gang culture as African Americans.

1. Audience Profile

2. • My typical fan is an 18 year old male
from the B-D social group. The
stereotype of Hip Hop is that it is
performed and listened to by
predominantly African
American’s, however the band Split
Profits are white males. He enjoys
skateboarding, hanging out with
friends and listening to his favourite
music, UK hip hop. He goes to many
small gigs and is a dedicated fan. He
wears Adidas and Nike brands which
are predominantly associated with
Hip Hop culture. Caucasian people
have become just as much a part of
gang culture as African
Americans, and this is a large part of
the Hip Hop culture.