3. Digipak front cover
We chose to use a serious front cover as we wanted our artist to show she has
that side to her. With our music video we received feedback halfway through
telling us to make the artist more serious at times. And so for the front cover of
our digipak we decided to make Rai look straight into the camera as it is striking.
The font we used to write ‘Rai’ is the same font which we used in the music
video, this shows consistency and would make people recognise that the two link
together. We chose to use a cross processing effect on the image as in the
music video we used a lot of effects on after effects to make the colours stand
out more and to also make it visually more effective. And so by doing this on the
digipak also it makes it ‘Rai’s thing’.
4. Digipak
Left inside page, for this page we added a
paragraph from Rai to her fans, by doing
this we are able to get across Rai’s voice in
a different way from simply her music. ‘Raibots’ are what we decided to call her fans,
this makes Rai seem like a nice person
despite her serious nature in her songs and
images. We chose another striking image
which is very emotive as it goes with the
reoccurring theme.
Middle page, we knew that for the middle
page we wanted it to be more visual than
posed. This is because it is going to be
behind the CD and so we didn’t want to
distract from that. We used long exposure
and a torch to create this effect, by covering
her eyes with the light it adds a mysterious
element to the image.
5. Digipak
Right inside page, for this page we used
the same font as the one on the front
cover and in the music video, again this
makes it all link and creates a strong
brand. Going with the blue/grey theme
again it creates a certain mood, and again
we lengthened the exposure to create a
very visual effect.
Next to back page, for this shot we stuck
with the same colour scheme but did more
makeup to make her eyes stand out, this
goes with the music video as there are
many strong close-ups of Rai.
6. Digipak back cover
Back cover, for this we used manual focusing to focus on Rai through wires.
This created a strong effect visually and also in the pose, We used purple tones
in this one to link the digi-pak in with the music video through the conceptual
pieces which are mainly pinks and purples.
7. By creating a digi-pak on which each of the images all linked it meant
that we were able to create a strong brand for our artist. From the
digi-pak we then carried on our blue/purple/grey theme onto the
website. The digi-pak combined with the music video is effective as
we have managed to create a brand for Rai as a strong woman with
a cool edgy vibe. This is due to the colours used and the diversity of
shots in both the music video and the digi-pak.
People would be able to recognise certain Rai products/future music
videos from the vibe they all give off as a collective.
For example Lana Del Rey uses the same style of editing in all of her
videos, there is a lot of concept in her music videos and she plays
with colours a lot also. We used her as inspiration when creating our
brand for Rai. I think she influenced our choices in concept and also
when it came to being more creative with our photography in both the
digi-pak and also the music video.
8. Website
As you can see the websites main feature is our music video, this
immediately brings attention to our music video and who's
website it is. By using grey it gives the website an alternative
vibe, especially as the pattern is smoke. This not only goes with
our music video but with our images also.
9. Website
We continued on the colour scheme but added aspects of
purple and blue to bring it together with the other products.
10. Website
Here you can see the gallery page and some of the
photos we included. The mix of photography is effective
as it shows the diversity of Rai but also her edgy style.
Using projection shots we were able to tie in the music
video with our photos on the website.
11. Blue features
The first shot we see in the music
video is blue, hence why we then
continued this through our cross
processing in the shots for the digipak and website, the blue and the
font we used for ‘Rai’ became an
iconic thing.
In the second shot you can see
where purple came into the
theme we were using. We also
put Paige in a blue shirt. Not
only does this go with the title
‘Warm Water’ as typically warm
water would be blue from the
sunshine etc, but it also gives
Rai an image.
12. Blue features
Again here you see aspects of
the blues and purples, but we
also started to bring in the
iconic backgrounds which we
went on to continue in some of
our digi-pak photos for instance
the photo of Paige knelt down
is also in a more rugged setting
with graffiti etc. This gives Rai
an urban vibe.
13. Strong eye contact
As the music video goes on we
continued to have Rai constantly
evolving, in this shot you can again
see a very iconic background and
she is in a shirt again. Then a shot
of strong eye contact. With shots
like this we made Rai more
serious, this links with our website
photos as we wanted her to seem
lightly mysterious, and so we went
heavy on the eye-liner and eye
contact.
14. Concept VS filters
The conceptual shots in our music video
have strong filters on them, featuring
pinks,reds,browns,purples and blues, we
went on to use cross processing in all of
our photos for the digi-pak and website. All
together this then makes us a strong
brand of creativity. No one shot is boring
and they all merge together to create
continuity.
17. Playing with photography
As the music video goes on we decided to use photography skills in our
filming and also our editing. Here you can see that we filmed Paiges shadow
to create something which was interesting to watch. We then used editing
skills to create four of Paige, by using techniques like this we then decided
to be ‘fancy’ with our photography by playing with exposure and filters. This
makes our Music video and photos not only link but also it makes them
much stronger as they are interesting to look at. Going with the edgy and
unique look we wanted Rai to have.
18. Fun backgrounds/ focus on Rai
To ensure that the focus was on Rai but not too much was going on we
decided that in some shots we would bring the interest from the
backgrounds, making the shot stand out but also having a lot of focus
on the artist and what she is doing. With the digi-pak and website
photos we definitely played around more with photography as the
purpose is different, but we still kept them interesting with cross
processing and interesting settings.
19. Being visual
Like in many of our digi-pak/website
photos we kept it very visual. We
didn’t want to bore the audience at
any point and so with our filming and
editing we kept it interesting, we
followed through with this when it
came to taking photos of Rai for the
Digi-pak and website also.
20. Outside shots
For our main outside shots we kept
Rai (Paige) in blues and stylish
clothing. We did this because we
wanted Rai to relate to the target
audience, and by wearing cool clothes
it makes her more desirable and
someone to also look up to.
21. Conclusion
Overall we used footage, editing and photography to create a strong
end product, by using similar colour schemes we were able to create
continuity between the different products. This enabled us to have a
strong brand which people would recognise as Rai’s. If our products
didn’t link it would look very fragmented as a whole. All together the
combination of our main product and ancillary texts is effective as it all
flows into each-other making a strong brand of Rai. We did this using
through mainly our photography and editing, making sure everything
links in some way to ensure that our audience can tell when a product
is Rai’s. We wanted to do this as someone like Lana Del Rey for
example uses the same editing style throughout her videos meaning
that the public can tell when something is done by her, it has become
her brand and her thing. And so e wanted to create something for Rai.
We have created a strong, edgy and fashionable artist, someone who
is appealing to our target audience in many ways.
