The document discusses different software used in creating a music video project, including Google, Instagram, YouTube, Blogger, Prezi, Twitter, Piktochart, Emaze, Scribd, Calameo, and SurveyMonkey. Blogger was the key software for documenting research and planning work, allowing videos and coursework to be embedded. YouTube provided examples of other music videos to help with planning. Instagram and Twitter kept viewers updated. Prezi and Piktochart helped make presentations more visual. Scribd and Calameo published documents for embedding. SurveyMonkey collected feedback. Editing software like iMovie and effects apps like Hypno were used to edit footage and add effects to the final music

1. Different Software's Used:
Google: A search engine that we used in order to easily access the internet to gain as much information for our research
and planning methods.
Instagram: We used our social media Instagram account to keep our viewers up to date with our research and planning
journey.
YouTube: This video sharing website allowed us to upload numerous videos which we could then embed onto our
blogger account. YouTube also helped us gain a broader understanding of different conventions of previous artist’s and
student’s music videos which aided our planning process.
Blogger: We used this to create our own blog in which we posted almost everyday of all of our work. Blogger has been
the key piece of software for our research and planning as it enabled us to embed videos and coursework posts to make
sure our work is as media rich as we could possibly do.
Prezi: A visual story telling presentation software rather than just using generic software's such as PowerPoint
etc. Prezi made our presentations more interesting and visual to read for our research and planning ideas.
Twitter: Our Twitter social media account allows us to tweet every so often and also post Twitter polls to gain
views from our fan base. It allowed our audience to follow us and keep up to date with how our final music
video is coming along

2. Piktochart: An infographic design application meant that we could include all of our research onto a piece of software
in an aesthetic way. We were able to add pictures and backgrounds to make it appear more visually pleasing for the
research that we achieved.
Emaze: This is an online presentation website allowed us to use an alternative from all the other pieces of software that
we have used. It is also visually pleasing for a presentation in order to captivate our viewers attention.
Scribd: A publishing platform where we could publish word documents onto the blog. Usually, we would type up all of our
notes onto a Word document, however this could not be embedded straight onto the blog so therefore we had to publish
it onto Scribd first. This was useful for more lengthy and wordy posts.
Calameo: Very similar to Scribd in the sense that you have to upload a previous word document with the research and
planning onto Calameo and then embed it onto the blog. This is easy and accessible to use.
SurveyMonkey: This is an online survey website where you can gain feedback on a questionnaire that you make yourself
from people who participate and answer the questionnaire. It then automatically updates when someone has answered
the questions for you to see what feedback you get.
Wikipedia: The encyclopedia allowed us to sufficiently and quickly access a lot more information such as about the artist
of the song that we chose, the history of the song and the meaning of the lyrics of the song, as well as other additional
information. However, the negative of Wikipedia is that volunteers are the ones who create this information which means
that it can often be changed and therefore be the wrong information. This meant that before we posted any of our
research, we had to check that it was reliable.

3. Examples of posts where we used different software’s:

4. Construction & Ancillary
For part of our year 13 coursework, we had to create and design our own magazine advert and digipak but
before doing so, we took time into our research and planning. This way, it helped us shape our ideas and plans
for what we would like to achieve with both our digipak and magazine advert and what type of theme would
run throughout them both. For the magazine advert, we spent a lot of time looking at previous pop artist’s and
past student’s adverts so that we could gain some inspiration as to what we would like ours to look like. This
enabled us to know what a professional advert would look like so that we were able to make ours look much
more realistic and a higher quality without having a high level of technology and budget. We discovered that a
majority of pop magazine ad’s include conventions such as vibrant colours as they are more captivating and to
also match with the theme of the digipak. One artist we looked at was Rihanna’s as it included bright colours
such as shades of red and also a powerful main picture. This helped us prepare for creating our own as it gave
us an understanding as to what a professional would look like. When we went filming for the music video, we
made sure that we were taking pictures as well as videos so that we could use them for our advert and digipak
to keep the same colour theme running throughout. Once we had researched into other’s adverts and digipak,
we concluded that bright colours would be suitable for our ad due to the theme of our own music video. We
designed our advert using different photo shop apps as software like these create a more professional look in
which we want to achieve. We were able to add filters and text so that we could improve the appearance of the
images that we had taken and also include information that you would typically see on an advert e.g. song title,
artist, star ratings etc. For our digipak we were able to move around images to see which picture would suit
which part of the cover best. These two tasks that have just been discussed are just ways to prove how our
progression of our research and planning has improved from our previous coursework in year 13.

5. Post Production
As we began to edit, we first looked on blogger to give us some inspiration by seeing what past students had
used to edit and therefore we looked a different editing software’s. We discovered that iMovie was the most
popular and used piece of software by past student’s in order to edit their music videos. iMovie also seemed
most suitable for our group to use when editing because it was easy to access on the Apple MacBook and it
was also free to download the app. It seemed like the most reasonable and obvious choice for us to edit our
music video. We also used iMovie for our year 12 coursework, so we already had an understanding of how to
use the app which made it easier to use. We have found that creating a music video this year has been much
more challenging when editing due to the more complicated effects that make it look like a music video rather
than the thriller we created last year. The only problem with using iMovie is that there are a limited amount of
special effects and edits that you can do to clips so we decided to branch out and find others apps. We found
an app called Hypno which enabled us to add effects to some of our footage to make it look trippy and unique.
Therefore the only software we used to edit was iMovie and Hypno because they worked well with what we
versioned the video to be like and also when creating the video. Also to add the music to the background of
the music video, we were able to purchase our song from iTunes which was essential for our video to be
successful. We then added this to iMovie and had to edit it so that the lip syncing matched perfectly in time
with the lyrics of the song.

6. Post productions decisions
Filters: We decided to add filters to our music video as they made the shots look more professional and for it to be more like
a music video. In order to keep the same colour theme running throughout the video, we added filters to all of the footage
rather than just a few parts of the video. We added a filter named ‘vintage’ as it gave it an effect that looked saturated and
tanned as well as staying quite vibrant.
With a filterWithout a filter
We used filters to our advantage at the beginning of our music video by making all of the footage in black and white. We
got this idea from a previous group creating a music video as it began black and white then contrasted to colour. As soon as
the singing of the song begins, the filters instantly juxtapose to bright and vibrant colours which continue throughout.

7. Speed
We occasionally decided to change the speed of the clips in the music video to make them either fit in with the beat of the
music because often the shot that we filmed was too long or short, or to add effect when watching the video. We had to do
this with our opening shot for example because the app that we edited the footage on was too long to fit with the beat of
the music and it began to get boring so therefore we had to shorten it. A majority of the shots we had to either shorten or
make longer in order for it to fit in with the music and to make it flow well. Other footage had to be slowed down, for
example towards the middle, there is a shot of the artist drinking which we slowed down as it connoted the storyline of the
music video more. We also got this inspiration to slow some of the shots from the real music video of the artist. When she is
in a nightclub, there are multiple shots of the artist drinking which are slowed down because it is a more effective way to
portray the storyline.
Sped up footage
Slowed down footage

8. Crop
For most of the footage that we recorded for our music video, we had to crop down what you could
see on the screen as occasionally there would be something in the background that we would not
want to be seen in the video. When we cropped some of the footage, it would then zoom in more on
the image to focus on the artist. We didn’t have to do this that often but only on the occasional image
where we couldn’t film a close enough shot. An example of when we had to crop footage in our music
video was the clip of the artist drinking as we caught people in the background that we did not want to
be in the video. We also crop the shot of the artist’s face to zoom in more and show the effect of her
being ‘high’ which is the idea of the song.
Someone in the background
that we cut out
We had to crop this so that you
couldn’t see the whiteboard

9. Creativity