The document discusses the effectiveness of a promotional package created for a music artist named Lexie. It describes keeping the theme of the dark music video consistent across the digipak and poster by featuring Lexie prominently against a dark background. Scenes in the video were deliberately included to promote Lexie's brand as a sexy, popular, and inspiring artist. Care was taken to not reveal details about the video's performance in the promotional materials. Fonts, imagery, and Lexie's style of dress in the video were meant to appeal to both males and females while promoting her casual yet sexy brand.

1. How effective is the combination of
your music video and ancillary texts?

2. I think that the promotional package I have created is effective, one of
the main things I have kept in the packages is the theme of the music
video. I wanted to keep the digipak and the poster dark, with Lexie as
the main point of them both, which is why I have kept dark colours,
with all texts in a light try colour, which has kept it bright and
noticeable as it carries important information. I have also kept this
throughout the music video. The whole of the video stars Lexie, which
keeps leading to Lexie in front of a dark background. I deliberately put
these scenes in to create the performance part of the video, but also
for Lexie to promote her brand - a sexy popular inspiring artist, which
the audience will instantly recognise.

3. We planned our products carefully, as we didn't want the poster and digipak
to give anything away about how we were going to have the video performed,
which would give a big buzz to the target audience. Since we made the video
to appeal to males and females, we wanted to keep this in mind also when
creating the poster and digipak. Although Rihanna is seemed as girly, and her
songs mostly about love may seem to appeal more to females, it's her sexy
image that will attract male viewers. We kept this in mind also when putting
the video together, so the fact the message of the song is that her ex partner
has done wrong, so she wants to show that she's over him, and doesn't let
what he has done shine over her image.

4. importance of branding
When we chose that we were going to use one of Rihanna's songs, we had to
think about how her fans are obsessed with her image. Rihanna has become a
fashion icon with women, women follow her and take inspiration in what she
is wearing so that they can be like her too. Synergy is very important within
Rihanna's image. For example Rihanna is an ambassador for a rang of River
Islands clothing as well as selling a rang of popular perfumes. Creating
Rihanna as a brand has created her one of Forbes most powerful women,
ranking number 13. Also, not forgetting the brand Rihanna as created on the
letter 'R' that appears on most of her products, audiences instantly know this
relates to Rhianna.

5. We looked at this carefully also when creating our products. In the music
video, we dressed Lexie In a T-shirt, jeans and a pair of heels. As said
previously in evaluation question one, we wanted to keep a casual image, but
make it still look sexy and appealing to both males and females, by having a
sexy look with her hair and makeup and also her shoes, promoting her iconic
brand that women can look sexy like her in casual clothes too. Thinking of his
made us use pictures of what she looked like in the video across the digipak
and poster.

6. As well as making a brand in her image, we wanted to make this brand in her
poster and digipak. Fonts were one of the aspects that we thought of first,
Rhianna is seen as quite a feisty woman, so we didn't want the packages to
look girly. This is why we kept the font to a light grey, but all font is in capital
letters as we think that this keeps the feisty edge to the packages, appealing
again to males and females.

7. Setting and Location
Setting and location was also something we thought of as we didn't want the
video to seem too 'fancy' although we thought we could of made the outdoor
and indoor scenes look better, we made it look like Rihanna is a upper class
woman, but is the same and you and i in the way that we shot inside 'her
house' and outside the streets that she lives.