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Tips for Creating a Social Media Strategy

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NetSquared Vancouver
NetSquared Vancouver

Slides from Hootsuite's Brooke Milne from an event co-hosted with NetSquared Vancouver. Join us for an evening of training with Hootsuite’s top social media experts! New to social? We are here to get your started with the following: • a basic social media strategy • understanding the importance of social listening • where to find the kind of content your followers will love

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Welcome to Hootsuite! Tweeting? Use #HootSmallBiz & #Net2Van
Tips For Creating a Social Media Strategy Net2Van + Hootsuite 2016 @HootSmallBiz #HootSmallBiz Brooke Milne - Social Media Coach
Social Media Experts Brooke Michelle Jon Sarah Maria Carolina Corina
Learning Objectives What is a Social Media Strategy? Social Media Strategy Checklist Importance of Engagement Proactive & Customer Service Listening Importance of a Content Strategy Social Media Rule of Thirds
A social media strategy is a strategic plan for how a company will incorporate social media into its business First step: take a step outside social media! Know your core business objectives! What is a Social Media Strategy?
Social Media Checklist #1) Conduct a Social Media Audit #2) Set SMART Goals #3) Strengthen Your Brand Persona #4) Create a Content Game Plan
Importance of Engagement Always better to have a small engaged community than a large following that doesn’t align with your company’s mission & values Think of your social networks as a place to engage rather than push content or sell Engagement will boost your visibility
Proactive & Customer Service Listening Leverage Hashtags Utilize Social Listening Dashboard Demo
Importance of a Content Strategy An easy way to create original content and schedule it out in advance A content calendar creates transparency across your organization Allows you to stay active on a daily basis
Questions?

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Tips for Creating a Social Media Strategy

  • 1. Welcome to Hootsuite! Tweeting? Use #HootSmallBiz & #Net2Van
  • 2. Tips For Creating a Social Media Strategy Net2Van + Hootsuite 2016 @HootSmallBiz #HootSmallBiz Brooke Milne - Social Media Coach
  • 3. Social Media Experts Brooke Michelle Jon Sarah Maria Carolina Corina
  • 4. Learning Objectives What is a Social Media Strategy? Social Media Strategy Checklist Importance of Engagement Proactive & Customer Service Listening Importance of a Content Strategy Social Media Rule of Thirds
  • 5. A social media strategy is a strategic plan for how a company will incorporate social media into its business First step: take a step outside social media! Know your core business objectives! What is a Social Media Strategy?
  • 6. Social Media Checklist #1) Conduct a Social Media Audit #2) Set SMART Goals #3) Strengthen Your Brand Persona #4) Create a Content Game Plan
  • 7. Importance of Engagement Always better to have a small engaged community than a large following that doesn’t align with your company’s mission & values Think of your social networks as a place to engage rather than push content or sell Engagement will boost your visibility
  • 8. Proactive & Customer Service Listening Leverage Hashtags Utilize Social Listening Dashboard Demo
  • 9. Importance of a Content Strategy An easy way to create original content and schedule it out in advance A content calendar creates transparency across your organization Allows you to stay active on a daily basis
  • 10.