Our generation has never been happy with the complacency or living inside “the box”—and that’s especially true when it comes to being a marketer. Even as consumers, we want to experience our brands and we welcome the wildest, most off-the-wall marketing campaigns with open arms... And wallets. We want to live on the edge and proudly exist outside of the box. Guerilla Marketing, a term coined by advertising genius Jay Conrad Levinson, is an unconventional system of promotions that generally take more brainpower, time, and energy than money—it is the epitome of outside-the-box.
Christy Belden and Emily Carroll will explore the concept of guerilla marketing and show you examples of how marketers have brought their imaginations to life in exciting ways. This presentation will spark your inner child—the part of you that remembers what it felt like to be awed by the world.