0
“When it comes to dealing with the big problems we face, are we just going to be a crowd of voices, or are we going to be ...
{About this talk}•   A full text version, with footnotes and links, is online at    http://www.slideshare.net/edsonm/micha...
{About this talk}•   This was the keynote at the Bikuben Foundation Danish    National Museum Awards (Bikubenfondens    Mu...
Prelude
[Play video] http://youtu.be/1SGJS0VN0hE
Washington D.C.http://www.flickr.com/photos/rcsj/5087028899/sizes/s/in/photostream/
Washington D.C.These museums set animportant example for meabout citizenship andparticipatory democracyas I was growing up...
Washington D.C.These museums set an                       But that wasimportant example for me                   before th...
Washington D.C.                                                                       How shall we get                    ...
I’m very impressed with theprofessionalism, quality, andsense of purpose in theDanish museum community
But here’s how we’vetraditionally thought aboutgetting achieving meaningfuloutcomes…
Trust, money, real estate        collections, staff,              attention…      Something really                        ...
Trust, money, real estate        collections, staff,              attention…      Something really                        ...
Broadcast
The broadcast idiom is thetraditional 20th century way museums accomplish our        jobs in society             Broadcast...
The broadcast model gave                       us great things in the 20th                               century…    Broad...
Broadcast                     But something is missing here.The Internet is the dark matter in this equation of how to get...
More on these themes inCome, Let us go Boldly Into the Present
“Extraordinary Individuals”Global audiences forming around niche interests
“No matter what business  you’re in, most of the  smart people work for     someone else”
One trillion hours of free time  available every year fromeducated, Internet connected       people on earth          (Cla...
In 12 years this device will be1,706 X more powerful than my       desktop computer
Billions of connected mobileusers. Voice, data, cameras,        GPS, sensors…
These are not new  ideas anymore
Broadcast is great, but it’s not a          complete model for getting                 things done   Broadcastwe do     th...
More on these themes inCome, Let us go Boldly Into the Present
DigitalStrategy!            http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
DigitalStrategy!            We must use            New Media!               http://www.flickr.com/photos/invattur/40137725...
Yes, we must..!                  http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
We’ve got a year  to decide…                                    Blah blah blah                                     broadca...
http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
This organization is stuck             http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
Example      From a realmuseum strategy workshop            http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/ph...
Strategic Goal of the museum“Become the preeminent place for engagement and dialogueabout national identity and the      a...
Proposed Strategic Initiative “Build an online collection  of 10 million portraits of  citizens and their stories,  create...
Proposed Strategic Initiative “Build an online collection  of 10 million portraits of  citizens and their stories,  create...
Proposed Strategic Initiative                           Adopted “Build an online collection                               ...
Proposed Strategic Initiative                           Adopted “Build an online collection                               ...
Proposed                                         Adopted“Build an online collection                                       ...
http://smithsonian-webstrategy.wikispaces.com/Strategy+--On the Wiki:   +Table+of+Contents               http://smithsonia...
Business Model        “The Smithsonian’s basic        business model is to create        social and economic value        ...
Update the Learning Model             “This strategy is based on the             growing understanding of             lear...
No   Yes!
We assume this is us            in the middle,         the official museum          running the showmuseum
But these connections are the most important, the most powerful for     generating big outcomes Hundreds, thousand, millio...
Maybe the most powerful    place for us is heremuseum
Maybe the most powerful    place for us is heremuseum
Examples
The Smithsonian ownsSpaceShipOne, the firstprivately financed rocketto take a human into orbit
Spaceship One collection page           Here’s the           on our website.                                              ...
On Wikipedia you get…Hyperlinks!!
Translated into 26    languages (by users, with no central  coordination or control)
Almost 400 editors
Flickr is a picture sharingwebsite. People upload,share, and tag their photosThere are over 9 billionphotos on Flickr
A search on “SpaceShipOne”returns 2,592 photos of the rocketship, taken, uploaded, and tagged(cataloged) by users, with no...
http://www.flickr.com/photos/pvogel/110579166/in/set-72057594079211111
Stunning images,                                                               multiple points of                         ...
The image belongs tomany thematic sets   http://www.flickr.com/photos/pvogel/110579166/in/set-72057594079211111
The image belongs tomany thematic sets              Curation!   http://www.flickr.com/photos/pvogel/110579166/in/set-72057...
Video from spaceship one                 On YouTube                                      you can see it fly        http://...
Which website wouldyou use to understand   SpaceShipOne?
Who hasauthority and trust in the eyes of the      public?
Where do people go tofind out about the world?
Question asked at a focus group of young  adults for the newspaper industry…                          Where do you go     ...
Answer : “If the news is           important enough,           it will find me.”
This is a great  homepage.But does it reallyfunction as your  home page?              http://natmus.dk/en
Or, given the abundance ofdifferent ways to find outabout the world, is thisyour homepage?
SolvongenAn experiment     The Solvongen—     the Trundholm Sun     Chariot—is one of the     most iconic museum      How ...
The Sun Chariot
The Sun ChariotHorrible images!(We could make them better. Ask the       Riksmuseet about the  Problem of the Yellow Milkm...
http://www.facebook.com/pages/Trundholm-sun-chariot/135441099821236
With some help, I found the                                 canonical collection information                              ...
Small image window                                       with zoom featurehttp://natmus.dk/en/historisk-viden/danmark/moed...
2,845 viewshttp://natmus.dk/en/historisk-viden/danmark/moeder-med-danmarks-oldtid/the-bronze-age/the-sun-chariot/
Through a Google “Discussions”              search, I found a brief discussion              about the Trundholm Sun Chario...
The Skadi Forum has                              40,000 members                                 300 topics                ...
Google Books                                                     search found thishttp://books.google.com/books?id=g15MdNv...
“The Trundholm Sun Chariot could easily have been carried in someones arms. It was found in a peat bog in 1902, deliberate...
Don’t get me                       wrong, I love                       this homepage!http://natmus.dk/en/
But I love this                                        one too, on                                         Pinterest      ...
Search for  Search for “Sun Chariot”“Sun Chariot”
9 National MuseumSun Chariotscollected by users
This one was collected by                                 Sunnifa Heinreksdottir…                                  …In a c...
http://pinterest.com/harrasteora/bronze-age/
Images from theMetropolitanMuseum of Art                  http://pinterest.com/harrasteora/bronze-age/
The Metropolitan British Archaeology Museum of Art                   http://pinterest.com/harrasteora/bronze-age/
The MetropolitanMuseum of Art                   http://pinterest.com/harrasteora/bronze-age/
The MetropolitanMuseum of Art                   http://pinterest.com/harrasteora/bronze-age/
The MetropolitanMuseum of Art                   http://pinterest.com/harrasteora/bronze-age/
“The History Blog”http://pinterest.com/harrasteora/bronze-age/
National Museumof Denmark                  http://pinterest.com/harrasteora/bronze-age/
NationalMuseum of Denmark
NationalMuseum of Denmark            National            Museum of            Denmark
There’s theNational Museum’sSun Chariot
But it doesn’t link                                              back to the National                                     ...
Sunnifa has 40                                    collections on                                    Pinteresthttp://pinter...
Anglo Saxonhttp://pinterest.com/harrasteora/
Ringshttp://pinterest.com/harrasteora/
Willowhttp://pinterest.com/harrasteora/
Spinninghttp://pinterest.com/harrasteora/
Spindle Whorls  http://pinterest.com/harrasteora/
Flax       http://pinterest.com/harrasteora/
Bronze Agehttp://pinterest.com/harrasteora/
Iron Agehttp://pinterest.com/harrasteora/
Weavinghttp://pinterest.com/harrasteora/
OMG!  She’s curatingher own museum!  http://pinterest.com/harrasteora/
Sunnifa has collected                                   1146 imageshttp://pinterest.com/harrasteora/pins/
Linking, sharing,metadata andcommunity“by default”
She follows 41peoplehttp://pinterest.com/harrasteora/following/
http://pinterest.com/harrasteora/following/
Londonhttp://pinterest.com/harrasteora/following/
Portland, Oregonhttp://pinterest.com/harrasteora/following/
Kansashttp://pinterest.com/harrasteora/following/
Cape Townhttp://pinterest.com/harrasteora/following/
Antwerp          http://pinterest.com/harrasteora/following/
Dorset, UK             http://pinterest.com/harrasteora/following/
Ireland          http://pinterest.com/harrasteora/following/
“little village of 20 houses in the North of Germany”                     http://pinterest.com/harrasteora/following/
“little village of                                        1,927 followers! 20 houses in the North of Germany”             ...
And they each curateand collect, followpeople, and arefollowed by people                http://pinterest.com/harrasteora/f...
The 41 people Sunnifa followshave 16,090 followers.And they follow 12,485 people.
Sunnifa’s immediate socialnetwork has 28,485 people in it.AND THIS IS JUST A RANDOMUSER I FOUND!!!
And they do all kinds things
http://www.flickr.com/photos/monsted/487105795/
http://youtu.be/0eLJcUIxRz4             http://youtu.be/jGB1l8iuPg8                              Tribute videos!
http://www.flickr.com/groups/historical_lego/
Historical Lego Group                              778 members                              7,157 photoshttp://www.flickr....
http://www.flickr.com/photos/shadowviking/3399432262/in/set-72157616011592049
Fan Fiction                  engagement, curiosity,                       creativity…http://www.flickr.com/photos/shadowvi...
http://www.flickr.com/people/shadowviking/
Holland MichiganUSAWould your marketing department knowthat there was an audience for Vikinghistory in Holland, Michigan? ...
http://www.flickr.com/photos/thorskegga/4941989896/in/pool-371955@N24/
Attention to detail:people manufacturehistorically accurateaccessories!                        http://www.brickforge.com/s...
A Viking was a member of the                           Scandinavian seafaring                           warriors who raide...
http://www.flickr.com/people/thorskegga/
“Middle age eccentric woman                     living in High Wycombe,                     Buckinghamshire, England”     ...
http://www.youtube.com/watch?v=1SGJS0VN0hE      http://www.youtube.com/watch?v=1SGJS0VN0hE
202,297 views!!http://www.youtube.com/watch?v=1SGJS0VN0hE      http://www.youtube.com/watch?v=1SGJS0VN0hE
[Play video] http://www.youtube.com/watch?v=Zuxv510dh6w
162,549 views!!http://www.youtube.com/watch?v=Zuxv510dh6w
162,549 views!!                                             Compare with 2,845 views of                                   ...
Does that mean this video is 57 times betterthan the National Gallery video?                                              ...
How do I learn   more?                 http://www.youtube.com/watch?v=Zuxv510dh6w
Search the NationalMuseum site?
You can’t be theauthority oneverything
You can’t be the                authority on                everything“Knowledge is a Mashup”http://radar.oreilly.com/2010...
“Wikipedia is a great place to start research, but a terrible place to end it”                  A Wikipedian
http://toolserver.org/~geohack/geohack.php?pagename=Battle_of_Maldon&params=51_42_55_N_0_42_3_E_type:event_region:GB
GeoHack links to dozens  of free maps for the site  of the Battle of Maldonhttp://toolserver.org/~geohack/geohack.php?page...
“OpenStreetMap is a free worldwide map, created by people like you”
Hundreds…thousands ofedits to this map by acommunity of volunteers
“Harmonized tagging of  Ways of St. James  …Fixed some little     minor stuff”       April 28, 2012
“Updated ownership of bakery”           April 24, 2012
In Google Street Viewwe can see thelandscape and imaginewhat it might have been
https://ssl.panoramio.com/photo/2127892
Panoramio lets us seephotos that have beenuploaded and positionedon the map by users
(A battle monument)
https://ssl.panoramio.com/photo/7753503
We tend to dismiss thenotion that “users” cancreate outstandingcontent
But users—people—love yourmuseums, and they createand share remarkablecontent……they do remarkable thingswhile exploring th...
http://www.flickr.com/photos/thioboy/6154940942/in/set-72157627512718617
http://www.flickr.com/photos/thioboy/6153423014/
http://www.flickr.com/photos/46758972@N00/7420524502/
http://www.flickr.com/photos/thoughtbrain/4941565885/in/photostream/
http://www.flickr.com/photos/jingqunluo/3666546703
http://www.flickr.com/photos/jrgensen/4422340062/in/set-72157623466859743/
http://www.flickr.com/photos/spinello/256239150/lightbox/
http://www.flickr.com/photos/48561129@N04/4793799631/in/set-72157625550929974/lightbox/
http://www.flickr.com/photos/larspind/2750488537/in/photostream/lightbox/
http://www.flickr.com/photos/larspind/3376421237/in/photostream/lightbox/
Museums      So, what should this       equation look like?
a
“When it comes to dealing with the big problems we face, are we just going to be a crowd of voices, or are we going to be ...
Let’s makethe future together
Mange tak!             Thank you!
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson
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Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson

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This talk was delivered at the awards ceremony for the 2012 Bikuben Foundation Danish Museum Prize in Copenhagen, Denmark.

Ideas about what museums are, who they serve, and the role they play in society are changing with dramatic speed, driven largely by social media and the participatory culture of global networks.

Denmark supports world-class museums, with remarkable collections, expert staff, and beautiful architecture. But how can museum leaders balance the traditional concepts of organizational mission and outcomes with the disruptive possibilities being demonstrated by those who love and use museums in new ways?

A text version of this presentation, with hyperlinks and footnotes, is available at http://www.slideshare.net/edsonm/michael-edson-lego-beowulf-and-the-web-of-hands-and-hearts-for-the-danish-national-museum-awards-13444266

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  • Lego Beowulf and the Web of Hands and HeartsMichael Peter EdsonDirector, Web and New Media Strategy, Smithsonian InstitutionDanish National Museum AwardsBikubenfondensMuseumpriserCopenhagen, DenmarkJune 11, 2012
  • Notes/AboutA full text version of this talk is online at [TBD]• The video of this talk is online at [TBD]This talk was the keynote at the Bikuben Foundation Danish National Museum Awards in Copenhagen, Denmark, June 11, 2012 (http://www.museumsprisen.dk/) • The audience was directors and executives from Danish museums, The Danish Heritage Agency, the Association of Danish Museums, and other invited guests
  • Notes/AboutA full text version of this talk is online at http://www.slideshare.net/edsonm/michael-edson-lego-beowulf-and-the-web-of-hands-and-hearts-for-the-danish-national-museum-awards-13444266 • The video of this talk is online at [TBD]This talk was the keynote at the Bikuben Foundation Danish National Museum Awards in Copenhagen, Denmark, June 11, 2012 (http://www.museumsprisen.dk/) • The audience was directors and executives from Danish museums, The Danish Heritage Agency, the Association of Danish Museums, and other invited guests
  • http://en.wikipedia.org/wiki/File:1885Benz.jpghttp://en.wikipedia.org/wiki/File:Eiffel_tower_at_Exposition_Universelle,_Paris,_1889.jpghttp://en.wikipedia.org/wiki/File:Baywatch_Nightmare_bay_river_of_no_return_DVD_cover.jpg
  • http://en.wikipedia.org/wiki/File:1885Benz.jpghttp://en.wikipedia.org/wiki/File:Eiffel_tower_at_Exposition_Universelle,_Paris,_1889.jpghttp://en.wikipedia.org/wiki/File:Baywatch_Nightmare_bay_river_of_no_return_DVD_cover.jpg
  • http://youtu.be/FNXahIoXMw8
  • 9 natmus references
  • http://youtu.be/0eLJcUIxRz4
  • http://www.flickr.com/people/shadowviking/
  • http://www.flickr.com/people/thorskegga/
  • http://www.youtube.com/watch?v=1SGJS0VN0hE
  • http://www.youtube.com/watch?v=Zuxv510dh6w
  • 2,845 views of the Sun Chariot video from the National Museum site
  • 2,845 views of the Sun Chariot video from the National Museum site
  • Kv ;)
  • (quote is from Jennifer Pahlka’s TED talk: http://www.ted.com/talks/jennifer_pahlka_coding_a_better_government.html )
  • Transcript of "Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum awards :: Michael Edson"

    1. 1. “When it comes to dealing with the big problems we face, are we just going to be a crowd of voices, or are we going to be a crowd of hands?” Jennifer Pahlka Code for America
    2. 2. {About this talk}• A full text version, with footnotes and links, is online at http://www.slideshare.net/edsonm/michael-edson-lego- beowulf-and-the-web-of-hands-and-hearts-for-the- danish-national-museum-awards-13444266• The video will be online soon…
    3. 3. {About this talk}• This was the keynote at the Bikuben Foundation Danish National Museum Awards (Bikubenfondens Museumpriser) in Copenhagen, Denmark, June 11, 2012 (http://www.museumsprisen.dk/)• The audience was directors and executives from Danish museums, The Danish Heritage Agency, the Association of Danish Museums, and other invited guests• Special thanks to Tobias Golodnoff, Nina Hviid, Charlotte S H Jensen, Miriam Lerkenfeld, Merete Sanderhoff, and Jacob Wang for their help and guidance with this talk —Michael Edson, @mpedson
    4. 4. Prelude
    5. 5. [Play video] http://youtu.be/1SGJS0VN0hE
    6. 6. Washington D.C.http://www.flickr.com/photos/rcsj/5087028899/sizes/s/in/photostream/
    7. 7. Washington D.C.These museums set animportant example for meabout citizenship andparticipatory democracyas I was growing up http://www.flickr.com/photos/rcsj/5087028899/sizes/s/in/photostream/
    8. 8. Washington D.C.These museums set an But that wasimportant example for me before theabout citizenship and Internetparticipatory democracyas I was growing up http://www.flickr.com/photos/rcsj/5087028899/sizes/s/in/photostream/
    9. 9. Washington D.C. How shall we get this work done in society, now?http://www.flickr.com/photos/rcsj/5087028899/sizes/s/in/photostream/
    10. 10. I’m very impressed with theprofessionalism, quality, andsense of purpose in theDanish museum community
    11. 11. But here’s how we’vetraditionally thought aboutgetting achieving meaningfuloutcomes…
    12. 12. Trust, money, real estate collections, staff, attention… Something really good for society
    13. 13. Trust, money, real estate collections, staff, attention… Something really good for society Museums
    14. 14. Broadcast
    15. 15. The broadcast idiom is thetraditional 20th century way museums accomplish our jobs in society Broadcast we do they consume
    16. 16. The broadcast model gave us great things in the 20th century… BroadcastAutomobiles The Hoover Dam Baywatch
    17. 17. Broadcast But something is missing here.The Internet is the dark matter in this equation of how to get work done.
    18. 18. More on these themes inCome, Let us go Boldly Into the Present
    19. 19. “Extraordinary Individuals”Global audiences forming around niche interests
    20. 20. “No matter what business you’re in, most of the smart people work for someone else”
    21. 21. One trillion hours of free time available every year fromeducated, Internet connected people on earth (Clay Shirky)
    22. 22. In 12 years this device will be1,706 X more powerful than my desktop computer
    23. 23. Billions of connected mobileusers. Voice, data, cameras, GPS, sensors…
    24. 24. These are not new ideas anymore
    25. 25. Broadcast is great, but it’s not a complete model for getting things done Broadcastwe do they consume
    26. 26. More on these themes inCome, Let us go Boldly Into the Present
    27. 27. DigitalStrategy! http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    28. 28. DigitalStrategy! We must use New Media! http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    29. 29. Yes, we must..! http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    30. 30. We’ve got a year to decide… Blah blah blah broadcast http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    31. 31. http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    32. 32. This organization is stuck http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    33. 33. Example From a realmuseum strategy workshop http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    34. 34. Strategic Goal of the museum“Become the preeminent place for engagement and dialogueabout national identity and the accomplishment and experience of citizens” http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    35. 35. Proposed Strategic Initiative “Build an online collection of 10 million portraits of citizens and their stories, created and uploaded without official curation by members of the public. http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    36. 36. Proposed Strategic Initiative “Build an online collection of 10 million portraits of citizens and their stories, created and uploaded without official curation by members of the public. Build a community around this initiative to fuel engagement with national history, biography, and artistic creativity.” http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    37. 37. Proposed Strategic Initiative Adopted “Build an online collection “Do a website about of 10 million portraits of citizens and their stories, family portraits” created and uploaded without official curation by members of the public. Build a community around this initiative to fuel engagement with national history, biography, and artistic creativity.” http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    38. 38. Proposed Strategic Initiative Adopted “Build an online collection “Do a website about of 10 million portraits of citizens and their stories, family portraits” created and uploaded without official curation by members of the You can’t get this public. Build a with broadcast community around this thinking initiative to fuel engagement with national history, biography, and artistic creativity.” http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    39. 39. Proposed Adopted“Build an online collection “Do a website about of 10 million portraits of citizens and their stories, family portraits” created and uploaded without official curation by members of the Are you using public. Build a the best tools to turn resources community around this into outcomes? initiative to fuel Does the broadcast idiom engagement with deliver the best outcomes for society? national history, biography, and artistic does this work in a How creativity.” traditional organization? http://www.flickr.com/photos/invattur/4013772522/sizes/l/in/photostream/
    40. 40. http://smithsonian-webstrategy.wikispaces.com/Strategy+--On the Wiki: +Table+of+Contents http://smithsonian- PDF: webstrategy.wikispaces.com/file/view/20090729_Smithsonian-Web- New-Media-Strategy_v1.0.pdf
    41. 41. Business Model “The Smithsonian’s basic business model is to create social and economic value through the increase and diffusion of knowledge… Ultimately, the most valuable business asset we can cultivate—and the one that is most fundamental to our core mission—is a community of engaged and committed Smithsonian enthusiasts.”
    42. 42. Update the Learning Model “This strategy is based on the growing understanding of learning as a hybrid of formal education and self-directed discovery that can be brought together and enhanced by online tools and communities…. that allow our audiences to be our partners in the increase and diffusion of knowledge.”
    43. 43. No Yes!
    44. 44. We assume this is us in the middle, the official museum running the showmuseum
    45. 45. But these connections are the most important, the most powerful for generating big outcomes Hundreds, thousand, millions ofconnections between people with expertise, perspective, abilities, passion, curiosity…
    46. 46. Maybe the most powerful place for us is heremuseum
    47. 47. Maybe the most powerful place for us is heremuseum
    48. 48. Examples
    49. 49. The Smithsonian ownsSpaceShipOne, the firstprivately financed rocketto take a human into orbit
    50. 50. Spaceship One collection page Here’s the on our website. One picture. Curatorial text.http://airandspace.si.edu/collections/artifact.cfm?id=A20050459000
    51. 51. On Wikipedia you get…Hyperlinks!!
    52. 52. Translated into 26 languages (by users, with no central coordination or control)
    53. 53. Almost 400 editors
    54. 54. Flickr is a picture sharingwebsite. People upload,share, and tag their photosThere are over 9 billionphotos on Flickr
    55. 55. A search on “SpaceShipOne”returns 2,592 photos of the rocketship, taken, uploaded, and tagged(cataloged) by users, with nocentral coordination or control
    56. 56. http://www.flickr.com/photos/pvogel/110579166/in/set-72057594079211111
    57. 57. Stunning images, multiple points of view across the history of the projecthttp://www.flickr.com/photos/pvogel/110579166/in/set-72057594079211111
    58. 58. The image belongs tomany thematic sets http://www.flickr.com/photos/pvogel/110579166/in/set-72057594079211111
    59. 59. The image belongs tomany thematic sets Curation! http://www.flickr.com/photos/pvogel/110579166/in/set-72057594079211111
    60. 60. Video from spaceship one On YouTube you can see it fly http://youtu.be/FNXahIoXMw8
    61. 61. Which website wouldyou use to understand SpaceShipOne?
    62. 62. Who hasauthority and trust in the eyes of the public?
    63. 63. Where do people go tofind out about the world?
    64. 64. Question asked at a focus group of young adults for the newspaper industry… Where do you go to find your news?
    65. 65. Answer : “If the news is important enough, it will find me.”
    66. 66. This is a great homepage.But does it reallyfunction as your home page? http://natmus.dk/en
    67. 67. Or, given the abundance ofdifferent ways to find outabout the world, is thisyour homepage?
    68. 68. SolvongenAn experiment The Solvongen— the Trundholm Sun Chariot—is one of the most iconic museum How would we object in Denmark. learn about it?
    69. 69. The Sun Chariot
    70. 70. The Sun ChariotHorrible images!(We could make them better. Ask the Riksmuseet about the Problem of the Yellow Milkmaid)
    71. 71. http://www.facebook.com/pages/Trundholm-sun-chariot/135441099821236
    72. 72. With some help, I found the canonical collection information page for the Sun Chariot on the National Museum websitehttp://natmus.dk/en/historisk-viden/danmark/moeder-med-danmarks-oldtid/the-bronze-age/the-sun-chariot/
    73. 73. Small image window with zoom featurehttp://natmus.dk/en/historisk-viden/danmark/moeder-med-danmarks-oldtid/the-bronze-age/the-sun-chariot/
    74. 74. 2,845 viewshttp://natmus.dk/en/historisk-viden/danmark/moeder-med-danmarks-oldtid/the-bronze-age/the-sun-chariot/
    75. 75. Through a Google “Discussions” search, I found a brief discussion about the Trundholm Sun Chariot on the Skadi Forumhttp://forums.skadi.net /
    76. 76. The Skadi Forum has 40,000 members 300 topics 700,000 postshttp://forums.skadi.net /
    77. 77. Google Books search found thishttp://books.google.com/books?id=g15MdNvO5ngC&pg=PA55&dq=trundholm+sun+chariot&hl=en&sa=X&ei=ciHTT4yLA4Hh0QHWwvWYAw&ved=0CEMQ6AEwAw#v=onepage&q&f=false
    78. 78. “The Trundholm Sun Chariot could easily have been carried in someones arms. It was found in a peat bog in 1902, deliberately broken into little pieces and carefully placed there about 3,500 years ago.” (Lovely, human voice)
    79. 79. Don’t get me wrong, I love this homepage!http://natmus.dk/en/
    80. 80. But I love this one too, on Pinterest Pinterest is a kind of image collecting sitehttp://pinterest.com/nationalmuseet/
    81. 81. Search for Search for “Sun Chariot”“Sun Chariot”
    82. 82. 9 National MuseumSun Chariotscollected by users
    83. 83. This one was collected by Sunnifa Heinreksdottir… …In a collection called Bronze Agehttp://pinterest.com/pin/32369691041944044/
    84. 84. http://pinterest.com/harrasteora/bronze-age/
    85. 85. Images from theMetropolitanMuseum of Art http://pinterest.com/harrasteora/bronze-age/
    86. 86. The Metropolitan British Archaeology Museum of Art http://pinterest.com/harrasteora/bronze-age/
    87. 87. The MetropolitanMuseum of Art http://pinterest.com/harrasteora/bronze-age/
    88. 88. The MetropolitanMuseum of Art http://pinterest.com/harrasteora/bronze-age/
    89. 89. The MetropolitanMuseum of Art http://pinterest.com/harrasteora/bronze-age/
    90. 90. “The History Blog”http://pinterest.com/harrasteora/bronze-age/
    91. 91. National Museumof Denmark http://pinterest.com/harrasteora/bronze-age/
    92. 92. NationalMuseum of Denmark
    93. 93. NationalMuseum of Denmark National Museum of Denmark
    94. 94. There’s theNational Museum’sSun Chariot
    95. 95. But it doesn’t link back to the National Museum!!! Western Culture 101 Beginnings to 900 C.E.http://people.hsc.edu/faculty-staff/maryp/Core/western_culture_101_studylinks.htm
    96. 96. Sunnifa has 40 collections on Pinteresthttp://pinterest.com/harrasteora/
    97. 97. Anglo Saxonhttp://pinterest.com/harrasteora/
    98. 98. Ringshttp://pinterest.com/harrasteora/
    99. 99. Willowhttp://pinterest.com/harrasteora/
    100. 100. Spinninghttp://pinterest.com/harrasteora/
    101. 101. Spindle Whorls http://pinterest.com/harrasteora/
    102. 102. Flax http://pinterest.com/harrasteora/
    103. 103. Bronze Agehttp://pinterest.com/harrasteora/
    104. 104. Iron Agehttp://pinterest.com/harrasteora/
    105. 105. Weavinghttp://pinterest.com/harrasteora/
    106. 106. OMG! She’s curatingher own museum! http://pinterest.com/harrasteora/
    107. 107. Sunnifa has collected 1146 imageshttp://pinterest.com/harrasteora/pins/
    108. 108. Linking, sharing,metadata andcommunity“by default”
    109. 109. She follows 41peoplehttp://pinterest.com/harrasteora/following/
    110. 110. http://pinterest.com/harrasteora/following/
    111. 111. Londonhttp://pinterest.com/harrasteora/following/
    112. 112. Portland, Oregonhttp://pinterest.com/harrasteora/following/
    113. 113. Kansashttp://pinterest.com/harrasteora/following/
    114. 114. Cape Townhttp://pinterest.com/harrasteora/following/
    115. 115. Antwerp http://pinterest.com/harrasteora/following/
    116. 116. Dorset, UK http://pinterest.com/harrasteora/following/
    117. 117. Ireland http://pinterest.com/harrasteora/following/
    118. 118. “little village of 20 houses in the North of Germany” http://pinterest.com/harrasteora/following/
    119. 119. “little village of 1,927 followers! 20 houses in the North of Germany” http://pinterest.com/harrasteora/following/
    120. 120. And they each curateand collect, followpeople, and arefollowed by people http://pinterest.com/harrasteora/following/
    121. 121. The 41 people Sunnifa followshave 16,090 followers.And they follow 12,485 people.
    122. 122. Sunnifa’s immediate socialnetwork has 28,485 people in it.AND THIS IS JUST A RANDOMUSER I FOUND!!!
    123. 123. And they do all kinds things
    124. 124. http://www.flickr.com/photos/monsted/487105795/
    125. 125. http://youtu.be/0eLJcUIxRz4 http://youtu.be/jGB1l8iuPg8 Tribute videos!
    126. 126. http://www.flickr.com/groups/historical_lego/
    127. 127. Historical Lego Group 778 members 7,157 photoshttp://www.flickr.com/groups/historical_lego/
    128. 128. http://www.flickr.com/photos/shadowviking/3399432262/in/set-72157616011592049
    129. 129. Fan Fiction engagement, curiosity, creativity…http://www.flickr.com/photos/shadowviking/3399432262/in/set-72157616011592049
    130. 130. http://www.flickr.com/people/shadowviking/
    131. 131. Holland MichiganUSAWould your marketing department knowthat there was an audience for Vikinghistory in Holland, Michigan? http://www.flickr.com/people/shadowviking/
    132. 132. http://www.flickr.com/photos/thorskegga/4941989896/in/pool-371955@N24/
    133. 133. Attention to detail:people manufacturehistorically accurateaccessories! http://www.brickforge.com/store/product.php?productid=16217&cat=252& page=1
    134. 134. A Viking was a member of the Scandinavian seafaring warriors who raided and colonized wide areas of Europe from the 9th to the 11th century. If you are looking for a more historic alternative to the iconic horned Viking Helmet - look no further. The BrickForge Viking Helmet is based on the more traditional Spanglehelm design and features a spectacle guard around the eyes and nose. Fits most standard minifig heads.http://www.brickforge.com/store/product.php?productid=16217&cat=252& page=1
    135. 135. http://www.flickr.com/people/thorskegga/
    136. 136. “Middle age eccentric woman living in High Wycombe, Buckinghamshire, England” She’s in the same Flickr group as the person from Holland, Michiganhttp://www.flickr.com/people/thorskegga/
    137. 137. http://www.youtube.com/watch?v=1SGJS0VN0hE http://www.youtube.com/watch?v=1SGJS0VN0hE
    138. 138. 202,297 views!!http://www.youtube.com/watch?v=1SGJS0VN0hE http://www.youtube.com/watch?v=1SGJS0VN0hE
    139. 139. [Play video] http://www.youtube.com/watch?v=Zuxv510dh6w
    140. 140. 162,549 views!!http://www.youtube.com/watch?v=Zuxv510dh6w
    141. 141. 162,549 views!! Compare with 2,845 views of the Sun Chariot video from the National Museum of Denmark Sitehttp://www.youtube.com/watch?v=Zuxv510dh6w
    142. 142. Does that mean this video is 57 times betterthan the National Gallery video? 162,549 views!!Not necessarily, but…• It is not easy to achieve this kind of scale• How many times have we put up a video or a blog post and wondered why nobody Compare with 2,845 views of cared? the Sun Chariot video from• We should have much higher ambitions for the National Museum of scale and impact Denmark Site
    143. 143. How do I learn more? http://www.youtube.com/watch?v=Zuxv510dh6w
    144. 144. Search the NationalMuseum site?
    145. 145. You can’t be theauthority oneverything
    146. 146. You can’t be the authority on everything“Knowledge is a Mashup”http://radar.oreilly.com/2010/08/the-smithsonian-commons-projec.html
    147. 147. “Wikipedia is a great place to start research, but a terrible place to end it” A Wikipedian
    148. 148. http://toolserver.org/~geohack/geohack.php?pagename=Battle_of_Maldon&params=51_42_55_N_0_42_3_E_type:event_region:GB
    149. 149. GeoHack links to dozens of free maps for the site of the Battle of Maldonhttp://toolserver.org/~geohack/geohack.php?pagename=Battle_of_Maldon&params=51_42_55_N_0_42_3_E_type:event_region:GB
    150. 150. “OpenStreetMap is a free worldwide map, created by people like you”
    151. 151. Hundreds…thousands ofedits to this map by acommunity of volunteers
    152. 152. “Harmonized tagging of Ways of St. James …Fixed some little minor stuff” April 28, 2012
    153. 153. “Updated ownership of bakery” April 24, 2012
    154. 154. In Google Street Viewwe can see thelandscape and imaginewhat it might have been
    155. 155. https://ssl.panoramio.com/photo/2127892
    156. 156. Panoramio lets us seephotos that have beenuploaded and positionedon the map by users
    157. 157. (A battle monument)
    158. 158. https://ssl.panoramio.com/photo/7753503
    159. 159. We tend to dismiss thenotion that “users” cancreate outstandingcontent
    160. 160. But users—people—love yourmuseums, and they createand share remarkablecontent……they do remarkable thingswhile exploring the world
    161. 161. http://www.flickr.com/photos/thioboy/6154940942/in/set-72157627512718617
    162. 162. http://www.flickr.com/photos/thioboy/6153423014/
    163. 163. http://www.flickr.com/photos/46758972@N00/7420524502/
    164. 164. http://www.flickr.com/photos/thoughtbrain/4941565885/in/photostream/
    165. 165. http://www.flickr.com/photos/jingqunluo/3666546703
    166. 166. http://www.flickr.com/photos/jrgensen/4422340062/in/set-72157623466859743/
    167. 167. http://www.flickr.com/photos/spinello/256239150/lightbox/
    168. 168. http://www.flickr.com/photos/48561129@N04/4793799631/in/set-72157625550929974/lightbox/
    169. 169. http://www.flickr.com/photos/larspind/2750488537/in/photostream/lightbox/
    170. 170. http://www.flickr.com/photos/larspind/3376421237/in/photostream/lightbox/
    171. 171. Museums So, what should this equation look like?
    172. 172. a
    173. 173. “When it comes to dealing with the big problems we face, are we just going to be a crowd of voices, or are we going to be a crowd of hands?” Jennifer Pahlka Code for America a
    174. 174. Let’s makethe future together
    175. 175. Mange tak! Thank you!
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