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Your Web Potential: New Audiences, New Directions


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Presentation made at AASLH conference, September 2008 by Tim Grove, Dave Schaller and Rose Sherman

Published in: Technology, Education
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Your Web Potential: New Audiences, New Directions

  1. 1. Your Web Potential: New Audiences, New Directions Minnesota Historical Society Photograph Collection, Postcard ca. 1945 Location no. MR2.9 SP6 r37
  2. 2. Agenda <ul><li>Who’s Here? </li></ul><ul><li>Social Media </li></ul><ul><ul><li>What, Why, How? </li></ul></ul><ul><ul><li>Is it Worth it? </li></ul></ul><ul><li>Learning Through Play </li></ul><ul><ul><li>Learning Styles and Online Activities </li></ul></ul><ul><ul><li>Reaching Youth Audiences Through Creative and Critical Play </li></ul></ul><ul><li>Audience Discussion </li></ul><ul><ul><li>What’s on Your Mind? </li></ul></ul>
  3. 3. Poll: Who’s Here? <ul><li>What is your function? </li></ul><ul><ul><li>Collections, Education, Exhibits, Management, Web, Other? </li></ul></ul>What Web topics are on your mind?
  4. 4. Poll: Who’s Here? How Comfortable / Familiar With Web 2.0 Are You? Tag Clouds Social Networking Folksonomy Podcasts Blogs Wikis RSS Geo- Coded
  5. 5. Social Media: Can you do this? <ul><li>You create </li></ul><ul><li>They host </li></ul><ul><li>Huh? What’s HTML? </li></ul><ul><li>IT creates </li></ul><ul><li>You host </li></ul><ul><li><?php echo ‘Hello World’ ?> </li></ul><ul><li>Do you know where your httpd.conf file is? </li></ul>easy hard
  6. 6. Blogs Quickly Post Thoughts & Images; Interact With the Public Institutional Information Smithsonian American Art Museum Museum Collections Content Minnesota Historical Society Professional Community Minnesota Historical Society mnlocalhistory Personal Voice Walters Art Museum Library Collections Content Minnesota Historical Society
  7. 7. Blogs How can I create one? <ul><li> </li></ul><ul><li>They host your blog </li></ul><ul><li>Most popular </li></ul>hard <ul><li>WordPress .com </li></ul><ul><li>They host or you can host your blog </li></ul><ul><li>Much more configurable </li></ul><ul><li> </li></ul><ul><li>They host your blog </li></ul><ul><li>Super easy </li></ul><ul><li>Drupal and Plone </li></ul><ul><li>You host </li></ul><ul><li>Lots of setup </li></ul><ul><li>Super configurable </li></ul>easy
  8. 8. Flickr Showcase your visitor’s images of your institution Visitor images Flickr Badge. easy
  9. 9. Flickr People enrich your content <ul><li>Reach flickr’s established community </li></ul><ul><li>Release history to the people </li></ul><ul><li>Enrich collection information </li></ul><ul><ul><li>descriptive info </li></ul></ul><ul><ul><li>metadata </li></ul></ul><ul><ul><li>geo-tag </li></ul></ul><ul><li>Collective Intelligence </li></ul>Flickr Commons Enables You To: easy
  10. 10. Flickr Statistics <ul><li>Most Viewed </li></ul><ul><li>Referrers </li></ul><ul><li>Tags and Comments </li></ul>
  11. 11. MN Historical Society Ontario Science Centre Brooklyn Art Museum YouTube <ul><li>Reach new audiences </li></ul><ul><li>Bring them to your site </li></ul><ul><ul><li>online </li></ul></ul><ul><ul><li>on site – video competitions </li></ul></ul><ul><li>Share film trailers </li></ul><ul><li>Promote upcoming events </li></ul><ul><li>Archive events </li></ul><ul><li>Do training </li></ul>hard easy
  12. 12. YouTube Statistics <ul><li>Insight Function </li></ul><ul><li>Views </li></ul><ul><li>Popularity </li></ul><ul><li>Demographics </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Location </li></ul></ul>
  13. 13. Brooklyn Art Museum Minnesota Historical Society Science Museum of Minnesota and many more... <ul><li>Reach new audiences </li></ul><ul><li>Promote upcoming events </li></ul><ul><li>Feeling of belonging </li></ul><ul><li>Your institution can be part of your visitor’s identity </li></ul>Social networking ...with Facebook Positives <ul><li>MySpace, </li></ul><ul><li>Orkut </li></ul>Others … easy
  14. 14. Facebook Statistics <ul><li>Insight Function </li></ul><ul><li>Fans </li></ul><ul><li>Unique Users </li></ul><ul><li>Page Views </li></ul><ul><li>Demographics </li></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Age </li></ul></ul>
  15. 15. User Generated Content Storytelling Story submitted by the public is incorporated into interpretative website. hard
  16. 16. User Generated Content Storytelling Using Hurricane Digital Memory Bank easy hard
  17. 17. Collaborative Content Placeography <ul><li>History </li></ul><ul><li>Photos </li></ul><ul><li>Architectural info </li></ul><ul><li>Geo-coded data </li></ul><ul><li>Memories & Stories </li></ul><ul><li>Citations </li></ul><ul><li>Related Content </li></ul> A wiki about any place anywhere that anyone can edit. You can use placeography too! Create place entries, then create a portal page for your institution. easy hard
  18. 18. Collaborative content Crowdsourcing MN150 Exhibit <ul><li>Exhibit was curated by the public </li></ul><ul><li>3700+ nominations submitted </li></ul><ul><li>All nominations presented </li></ul><ul><li>Each topic has a history section, on which the public can collaborate </li></ul> What person, place, or thing originating in MN has had a lasting impact in MN, the country, or the world? hard
  19. 19. Collaborative content Hosted wikis <ul><li>PB wiki </li></ul><ul><li>Confluence </li></ul><ul><li>Google Sites </li></ul><ul><li>Wikispaces </li></ul>Setting up and hosting a wiki can be hard... but these tools are easy. easy
  20. 20. A philosophy shift? New audiences and new directions suggest a radical trust “ We can only build emergent systems if we have radical trust . With an emergent system, we build something without setting in stone what it will be or trying to control all that it will be. We allow and encourage participants to shape and sculpt and be co-creators of the system. We don't have a million customers/users/patrons ... we have a million participants and co-creators .“ Darlene Fichter University of Saskatchewan Libraries, 2 April 2006, “Web 2.0, Library 2.0 and Radical Trust: A First Take”
  21. 21. Still Bewildered? Simple, plain-english videos explain Web 2.0 concepts
  22. 22. David Schaller [email_address] Please get in touch with questions and ideas: Thank you Tim Grove [email_address] Rose Sherman [email_address] This presentation is available online: