An outside-in look at the National WWII Museum
•Download as PPTX, PDF•
5 likes•1,480 views
Presentation for the board of the National WWII Museum in New Orleans, LA. (Following-up on a strategic planning workshop held at the museum in March, 2011)
Recommended
More Related Content
What's hot
What's hot (10)
Similar to An outside-in look at the National WWII Museum
Similar to An outside-in look at the National WWII Museum (20)
More from Michael Edson
More from Michael Edson (20)
Recently uploaded
Recently uploaded (20)
An outside-in look at the National WWII Museum
- 1. An outside-in look at the National WWII Museum Presentation to the Board Michael Edson, June 2, 2011
- 2. Prelude: 1,000 extras? Or three guys, one car, and four days. Team Compost headed out to Omaha Beach for 4 days armed with a Z1 camera, a pop up greenscreen, some soldier uniforms and 2 rubber rifles (we couldn’t afford 3), and begun the process of covering the beach (with camera on the cliff top), and re-enacting the veterans moving accounts. When back in London (and back in our real day job) we began to piece together …turning the 3 of us into the invading U.S. army. 6 Weeks later the work was completed and provides a moving insight to the U.S veterans memories of storming Omaha beach http://www.youtube.com/watch?v=WRS9cpOMYv0
- 3. I participated in a strategic planning workshop here at the museum in March, 2011
- 4. I was struck by three things
- 5. I was struck by three things The clarity of your mission
- 6. I was struck by three things The clarity of your mission The passion and commitment of your team
- 7. I was struck by three things The clarity of your mission The passion and commitment of your team The sense of urgency – what we do matters
- 8. [65 million lives lost] I consider myself to be well informed, well educated… but I was unprepared for what I learned in an hour at the museum
- 9. [65 million lives lost]
- 10. “Every day we hear from WWII veterans who are [distraught] that their grandchildren don’t know anything about WWII.” [65 million lives lost]
- 11. “Here’s our product: we tell stories about World War II.”
- 12. Can you succeed with a “broadcast” model?
- 13. Can you succeed with a “broadcast” model? We “do” They consume
- 14. We “do” This was a great model in the 20th century They consume
- 15. But there are new actors on the stage
- 16. But there are new actors on the stage Global audiences forming around niche interests
- 17. But there are new actors on the stage “No matter what business you’re in, most of the smart people work for someone else”
- 18. But there are new actors on the stage A Trillion hours/year of time available for creation and collaboration. (via Clay Shirky)
- 19. But there are new actors on the stage Websites that get better the more people use them
- 20. But there are new actors on the stage In 12 years this device will be 1,706 X more powerful than my desktop computer
- 21. But there are new actors on the stage 2 billion connected mobile users. Voice, data, cameras, GPS, sensors…
- 22. But there are new actors on the stage Your users are heroes in their own epic journeys. Your job is to help them be great. [via Kathy Sierra]
- 23. In a 21st c. context, this seems like an incomplete toolset for accomplishing big goals We “do” They consume
- 24. This is your homepage Mostly “broadcasting”
- 25. Is this is your homepage?
- 26. Is this is your homepage?
- 27. Or this?
- 28. Where do people go to figure out WWII?
- 29. 5,266 “National WWII Museum” photos from real people
- 31. Here’s a photo taken in your museum by Kris Fricke of Davis, CA http://www.flickr.com/photos/commissariat/2167580355/in/set-72157603640065229/
- 32. Kris visited New Orleans in 2008, and shared these photos
- 33. Kris is also interested in Israel
- 34. …and beekeeping!
- 35. These are Kris’s other public photo collections.
- 37. Beekeeping
- 38. Israel
- 39. Tall Ships!
- 40. Brewing…
- 41. Istanbul
- 42. Battle Sail
- 43. And New Orleans
- 44. People have amazingly diverse interests! Learning is about connections—a collage, it’s not a linear process.
- 46. Kris has bookmarked photos from other Flickr photographers. These seem to be WWI photos.
- 48. The WWI photos are from the National Media Museum in Australia. http://www.flickr.com/photos/nationalmediamuseum/3007981058/in/faves-commissariat/
- 51. The National Media Museum appears to be an official, trusted institution.
- 53. They’re sharing their collection with “no known copyright restrictions” so that people like Kris can use them.
- 54. Searching Flickr for photos “tagged” with “WWII” yields 282,626 images
- 56. This “tagging” is a form of cataloging, done by the public, on their own initiative.
- 60. This photo is also part of a collaborative group… http://www.flickr.com/photos/brickfan_557/5459318464/
- 62. 81 people from all over the world belong to this group! http://www.flickr.com/groups/allies_to_axis_lego/pool/with/5459318464/
- 63. They’ve organized themselves into Field Marshals, Brigadiers, and Privates!!! http://www.flickr.com/groups/allies_to_axis_lego/members/
- 64. LEGO Kübelwagen Instructions They share knowledge From: jrriojase | Feb 27, 2010 | 6,917 views & know-how What you all have been waiting for. http://www.youtube.com/user/jrriojase#p/u/2/YvmUfSGumoo
- 65. Battle of Hürtgen 8,508 followers 4 million views! http://www.youtube.com/user/JSLegoMaster#p/u/0/UV9n77T46CY
- 70. Tagging connects them to the rest of the world… http://www.flickr.com/photos/brickfan_557/5459318464/
- 71. 3,574 photos tagged with “halftrack” have been shared by Flickr users… http://www.flickr.com/photos/tags/halftrack/?page=3
- 72. 3,574 photos tagged with “halftrack” have been shared by Flickr users… http://www.flickr.com/photos/tags/halftrack/?page=3 I found zero photos of halftracks on the ww2museum website
- 74. “This photo was taken on August 22, 2009 in Ústí nad Orlicí, Pardubický, CZ…” http://www.flickr.com/photos/theadventurouseye/5411242607/
- 75. The map gives me access to photos taken nearby. http://www.flickr.com/photos/theadventurouseye/5411242607/
- 77. 554 photos were taken nearby (North of Krakily) http://www.flickr.com/photos/theadventurouseye/5411242607/nearby/?by=everyone&taken=alltime&sort=datetaken&show=thumb&page=19
- 79. You might use Google Earth to learn more about Ústí nad Orlicí, Pardubický, CZ
- 82. Users of another photography service, Panoramio, allow their photos to be connected with Google Earth, so we can look around town…
- 83. All of this is done without central authority or coordination
- 84. It feels a lot like learning to me
- 85. And the question is not how you can compete against all of this…
- 86. And the question is not how you can compete against all of this… …but how you can help Kris and his friends explore and understand the world…
- 87. Thank you!! Michael Edson Director, Web and New Media Strategy Smithsonian Institution