Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to at the San Francisco Green Festival by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
2. ABOUTTHE PRESENTER
Joey Shepp
• Principal at Earthsite
New Media Agency for Sustainable Brands
• TechnologyTherapist and Eternal Optimist
• More at http://JoeyShepp.com
7. INTERNETTO SURPASS
2 BILLION USERSTHISYEAR
• 30% of the world population by
end of this year
• Developed Countries: 71%
Developing Countries: 21%
• Regionally:
Europe: 65%
Americas: 55%
Asia/Pacific: 21.9%
Africa: 9.6%
8. 92% OF U.S. TODDLERS
HAVE ONLINE PRESENCE
The vast majority of children
today will have online
presence by the time they
are two years old — a
presence that will continue
to build throughout their
whole lives.
~from security firm AVG
9. THE AVERAGE MOBILE PHONETEENAGER SENDS
3,339 TEXTS PER MONTH
Teen females send an incredible 4,050 texts per month,
while teen males send an average of 2,539 texts
10. FOUR OUT OF FIVE
NEW MEDIA USERS
interact with companies and brands online
source
12. TWO-THIRDS OF AMERICAN
NEW MEDIA USERS
Feel they can influence business
practices by voicing opinions online.
source
13. WHAT PEOPLE WANT
FROM GREEN BUSINESSES
• 85% what’s in products and how they’re made
• 83% additional details about labels and claims seen offline
• 82% providing a forum for consumers to voice concerns
over business practices
• 82% reporting progress on social and environmental issues
• 80% advocating for social or environmental issues
source
14. SOCIAL MEDIA IS PERFECT
FOR SUSTAINABLE BUSINESS
• Sustainable Businesses have
an authentic story
• Sustainable Businesses are
fine with transparency
• Social & environmental
responsibility is what
community wants to hear
Openness
Transparency
Authenticity
Full Disclosure
39. SEVENTH GENERATION
• CRS Innovation
• Open Feedback
• Contests for Innovation
FOUNDER, JEFFREY
HOLLENDER
What the world needs is... "Media
mavens who can leverage social
media into political change."
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