Taco Bell and Charity Water are organizations that effectively use internet marketing. Taco Bell, an American fast food chain that generates $2 billion annually, engages over 200,000 users on Snapchat and employs social media and digital advertising. Charity Water, a top 10 global charity that has raised $93 million for clean water initiatives, partners with YouTube creators and leverages social media platforms. Both organizations are influenced by trends of image-centric networks and increasing mobile usage.

1. Unit 12
Role of Internet Marketing

2. INTRODUCTION
Chosen organisations for this presentation

3. Taco Bell
• American based B2C & B2B Mexican-style fast
food chain.
• In the Top 25 Global Franchises
• $2 billion revenue per year

4. How Taco Bell are using Internet
Marketing
1-1 Social Media Engagement Digital Advertising

5. Trends likely to impact Taco Bell
Image Centric Networks Increase of Usage of Mobile
Taco Bell have over
200,000 SnapChat
Friends!

6. Next Chapter

7. Charity Water
• NGO bringing clean, safe drinking water to
people in developing countries.
• In the Top 10 Global Charities
• Total raised $93 Million

8. How Charity Water are using
Digital Marketing
YouTube Creators Social Media
The No1 YouTuber ‘PewDiePie’
raised
For Charity Water

9. Trends likely to impact Charity Water
Image Centric Networks Increase of Usage of Mobile

10. Any Questions
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