GLA Training for Nonprofits - City

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GLA Training for Nonprofits - City

  1. 1. NONPROFIT TRAINING
  2. 2. One day.Imagine Every person. Your community.
  3. 3. Raising millions for the greater good. Imagine Earning incentives to make each gift go further.
  4. 4. Movitation, Action and Giving in Context You help us spread the word and encourage participation through your networks. WHY IT WORKS
  5. 5. is  designed  around  these   core    digital  principles   1.  Low-­‐cost  dona1on  opportuni1es   2.  Reduced  Fric3on  —  Give  easily  anywhere  (website,  giving  widget,   mobile,  tablet)   3.  Giving  in  Context  of  a  larger  social  benefit  event  
  6. 6. Objectives • Make it quick and easy to give to one or many nonprofits • Use social to drive donations • Drive gifts from new donors and inactive donors • Track success in real-time through leaderboards and individual reporting for nonprofits
  7. 7. Success in other regions Sarasota, FL: •  $2.8M+ •  24 Countries Richmond, VA: •  Raised $1.5M 3st Year •  Added event component to drive visibility Dallas, TX: •  $25M+ •  25% 1st Time Donors in 5th Yr. San Diego, CA: $2.1M •  Driven by Social Media •  25% New Donors
  8. 8. Website Preview Donors will quickly be able to find their favorite organization(s), and quickly give to one or more all in one simple giving page. All pages will be optimized for giving from standard browsers, mobile devices and tablets.
  9. 9. Responsive Design
  10. 10. Leaderboards Giving in Context The leaderboard will be the hub of all donation activity on May 6th. Those who start strong on the leaderboard, tend to get more exposure and a r e m o r e l i k e l y t o received gifts from lapsed or first-time donors. CONTEXTUAL MOTIVATION
  11. 11. Donation Page MOTIVATION ACTION AFFIRMATION Your org logo, info and profile information will appear here.
  12. 12. •  Available  via  Unique  Hyperlink   •  Real-­‐1me  updates   Example:       hGps://reports.kimbia.com/datafeed/rest/v01/report.xls? u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS   Donor Data
  13. 13. Find the Embed Code At the bottom of each donation form, there will be an “EMBED THIS FORM” button, and one-click links to share this page with social networks.
  14. 14. Copy the Embed Code <Embed> on your sites At the bottom of each donation form, there will be an “EMBED THIS FORM” butWhen clicked, the “EMBED THIS FORM” button shows a one-line snippet of code. This can be copied and pasted just like a YouTube Clip, and one-click links to share this page with social networks.
  15. 15. On Your Page Organizations can grab the code for their donation widget and place it directly onto their own sites. All donations made on these forms will count towards the challenge goals.
  16. 16. Collaborative promotion COMMUNICATIONS More coordinated promotion leads to greater community participation—and more dollars raised.
  17. 17. WAY S T O G I V E Get the word out Preparation and initial engagement Countdown! Active promotion The big day Social media blitz and event experience
  18. 18. •  Mention supporters by linking to their profiles •  Boost visibility on social media by participating in community foundation and partner social promotions •  Capitalize on media coverage by sharing local/national stories Leverage your network—and those of your supporters Next 20 days • Contribute to social and media campaigns ramping up to the event • Involve your social network in spreading the word to their social networks • Reach out to potential contributors in your cause • Send a countdown eblast • Update your homepage promotion • Share each other’s promotional activities (share, like, retweet, pin, comment) to improve visibility Countdown! Active promotion
  19. 19. v Be Creative Active promotion
  20. 20. v Be Creative Active promotion
  21. 21. •  Coordinate communications and keep conversation going Invite sharing •  Ask questions that encourage comments •  Use your website promote the giving form, social media, and real-time info Sustain and amplify momentum online One to two weeks before the event • Ramp up your social media promotions and engage your networks to give, advocate and spread the word • Send a reminder eblast • Embed the giving form on your website • Update your homepage promotion The big day Social media blitz
  22. 22. •  Coordinate communications and keep conversation going Invite sharing •  Ask questions that encourage comments •  Use your website promote the giving form, social media, and real-time info Sustain and amplify momentum online One to two weeks before the event • Ramp up your social media promotions and engage your networks to give, advocate and spread the word • Send a reminder eblast • Embed the giving form on your website • Update your homepage promotion The big day Social media blitz
  23. 23. •  Share your thanks and drop names •  Promote contests and prizes to motivate your network •  Use urgency to encourage giving (“We need 3 gifts to reach 100 supporters!”) •  Mix visuals and text posts to keep it fun and informative Go viral! May 6 • Share hourly posts on event progress • Promote the event and giving form on your homepage • Share each other’s media stories and giving day milestones on your site and social profiles • Promote contests, prizes and opportunities The big day Social media blitz
  24. 24. Social media Tools and resources Follow @GiveLocal2014 Friend GiveLocalAmerica # Tag #GiveLocalAmerica
  25. 25. Prizes! $20,000 in prize money Top 4 organizations with the most unique donors will receive $5,000 prize.* If there is a tie, the prize will be split amongst the winners.
  26. 26. Q&A SESSION What would you like to know?

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