3. It’s Microblogging
• An online common
room
• A mixture of
banter, socialising
and practical
advice
• Users answer the
question “What
are you doing?”
14. Learn the lingo
• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter
at any given moment
15. Learn the lingo
• @username is a public message to or about an individual
on Twitter
• A hashtag–the # symbol followed by a term and included
in tweets–is a way of categorizing all the posts on a topic
• Shortened URLs. To fit links into the short messages,
Twitter shrinks some URLs down automatically
16. People use twitter to
• Share their daily activities
• Have group conversations & chats
• Crowdsource ideas
• Find useful and interesting content
• Get their news
• Even propose marriage!
18. It’s even more valuable
Users also find great value in connecting with businesses of
all kinds on Twitter to:
• Share their experiences, both good and not so good
• Provide feedback on recent events or launches
• Discuss product ideas
• Learn about exclusive deals or offers
• Get customer service
19.
20. A success story
• Twitter is currently one of the largest sources of traffic to
LocalGetaways.com
• Secured thousands of qualified followers in less than 30
days
• Tracked Twitter clicks through to sales
• Realized more than 20K website clicks in 2 months
• Generated national traditional media story
• Tweets trickled out to other social media sites,
generating additional website traffic
Source: http://www.inkfoundry.com
22. Getting started
• Go to twitter.com and hit
• Signing up for an account takes just a few minutes and
it’s free
• To help people recognize and trust your account, fill out
your profile completely and include a picture
23. Getting started
• Find and follow relevant people by using
http://search.twitter.com
• Write a content plan, don’t just tweet
• When people follow you, follow them back
25. Tips for success
Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
• Post exclusive deals
• Post links to things people would find interesting (they
don’t have to be about your business)
• Retweet messages you would like to share
• Use a friendly, casual tone
• Don’t spam people
26. Tips for success
Leverage the real-time nature of Twitter
• Ask questions, float ideas, solicit feedback —
and expect fast feedback most of the time
• If you’ve launched a product, new branch or new
campaign, search Twitter for comments
• Respond to customer service issues quickly
• Engage in discussion on a tricky public issue your
company is dealing with
27. Tips for success
Measure the value of Twitter
• Before setting up measurement tools, focus on the
quality of your engagement: do a gut-check of how things
are going
• Try to analyze the quality of feedback and topics of
discussion, you may find this changing over time
• Keep a tally of questions answered, customer problems
resolved and positive exchanges held
• When offering deals on Twitter, use a unique coupon
code or separate landing page
30. The dog that tweets
• A chocolate Labrador at the Best
Western Chocolate Lake Hotel in
Halifax, Nova Scotia
• She gets fan tweets, fan mail, and has
become an attraction unto herself at
the hotel
• Having a dog like Cocoa (her real life
name) as a concierge also allows the
hotel to engage with an audience of dog
lovers who may also like to travel with
their dogs.
34. With Hootsuite you can…
• Manage multiple social networks
• Tweet from multiple accounts
• Schedule your tweets
• Keep a tally of questions answered, customer problems
resolved and positive exchanges held
• Embed twitter widgets in your website
• Track your tweet statistics
• Set up team workflows
• …and much more… for free!
35. So you’ve seen what twitter can do
for Tourism — now go and get an
account!
36. Get in touch
• Twitter.com/SnowgooseSA
• Snowgoose@quirk.biz