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Presentation by Dieter Holle of Tourvest at the E-Tourism Africa Summit 2011 in Cape Town

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  1. 1. money burned, lessons learnedDon’t Panic!<br />
  2. 2. Late 1990’s PANIC<br />E-commerce has emerged and will put us out of business within 10 years!<br />PANIC!–Let’s build a better website!<br />Travel Agents, Tour Operators and all printed material will cease to exist!<br />PANIC!– Yes, the new website will replace that too!<br />Every second household in our source markets with internet access!<br />PANIC!–Problem, we don’t speak B2C…<br />
  3. 3. Mid 2000’s PANIC<br />It’s for real this time. Everything is online, soon there won’t be books for to sell!<br />PANIC!–Let’s follow the herd & go B2C<br />Travel Agents & Tour Operators only serve those who still don’t have internet...<br />PANIC!–B2C and we will do everything!<br />Suppliers are undercutting and going direct all via the internet...<br />PANIC!–Buying power will keep us competitive!<br />
  4. 4. Reality Check<br />Travel Agencies & Tour Operators continue to flourish<br />RELIEF!<br />TDM Brochure material in high demand. Digital not as practical.<br />TANGIBLE!<br />Price is not everything – service critical<br />EXISTANCE JUSTIFIED!<br />Less is more, don’t try to do it all. Focus!<br />MONEY BURNED, LESSON LEARNED!<br />
  5. 5. Focus!<br />Focus on our traditional B2B space with technology<br />Assist our customers to grow – empower with tools<br />Place service & ease of use as priority<br />Approach online B2C opportunities gradually<br />
  6. 6. E-Commerce / Technology<br />B2B Connect Range<br />Internal Process Optimization<br />Extranet & Collaboration Applications<br />Focused web presence B2B & B2C<br />Managed Social Media<br />CRM and Electronic Marketing<br />
  7. 7. E-Commerce / Technology<br />Rate, Content Distribution & Online Res Facility<br />- Online real-time booking facility<br />- Client specific setup/rate levels etc.<br />- Lookup rates & T&C’s<br />- Print suitable images<br />- Export information for re-import<br />- Database change alerts<br />
  8. 8. E-Commerce / Technology<br />Connect B2B Adobe Desktop AirApp<br />- Lightweight Desktop Application<br />- Rapid access to rates, T&C’s & info<br />- Desktop presence<br />- Social Media Integration<br />- Expandable<br />
  9. 9. E-Commerce / Technology<br />Connect B2B Host2Host XML<br />- Full XML connectivity to TDM<br />- Integrate our large key accounts<br />- Seamless flow of bookings/information<br />- Supplier integration<br />
  10. 10. E-Commerce / Technology<br />Internal Process Optimization<br />- Efficiency through B2B & Host2Host<br />- Efficiency through supplier connections<br />- Technology to aid processes- & quality control<br />- Effective reporting<br />
  11. 11. E-Commerce / Technology<br />Extranet & Collaboration Applications<br />- Supplier facing Extranet to aid content/data updates <br />- Employee collaboration in managing data<br />
  12. 12. E-Commerce / Technology<br />Focused Web Presence B2B & B2C<br />- Brand specific focused websites/portals B2B<br />- Product specific B2C sites<br />
  13. 13. E-Commerce / Technology<br />Managed Social Media<br />- TDM specific Social Media Policy<br />- Selective access to Social Media in the work environment<br />- Social Media efforts focused on target market (B2B)<br />- Executive buy-in<br />
  14. 14. E-Commerce / Technology<br />CRM and Electronic Marketing<br />- In-house developed, integrated SalesNet CRM<br />- Use of technology to enable tracking of online marketing- campaigns<br />
  15. 15. Lesson’s Learnt<br />Focus On What You Do Best!<br />Don’t Follow, Innovate!<br />Don’t Panic!<br />