More Related Content Similar to Twitter 101 How To Get Twitter To Work For You (20) Twitter 101 How To Get Twitter To Work For You1. 101
How to get twitter
to work for you
Presented by: Daulton West - February 2012
@DWestJr
2. Agenda
Introduction
What is Twitter?
How is it different?
Setting up your profile
Social media etiquette
Review of menu
Basic terms
Best practices
Twitter search
Tools
Takeaways 2
Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.
4. WHY TWITTER?
What’s happening?
Real-time conversation
Build relationships quickly
Comment / Inform / Feedback
Build following fast
Job search
Drive traffic
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5. Social network, micro-blogging site
Big conference or chat room
Tweets – 140 characters max
Displayed on the author's profile page
Delivered to other users – followers
Best used as a source for
Quickly following, conversing, sharing
Career / business networking
Stay on top of trends, breaking news
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Brand awareness / business building
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6. Misconceptions
Mundane information
Demographics
53% women
47% men
33% age 25 to 34
19% age 35 to 44
47% income $60k to over $100k
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(Edison Research 2010)
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9. How is it different?
Very open
Easy to follow others
Short bits of information
Real-time updates
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10. HOW IS IT DIFFERENT?
LinkedIn –
Professional network, more business like, keep career
profile current, expand contacts, share information,
powerful searches, join groups, recommendations
Facebook –
Back yard barbeque, more ”social”, personal updates,
keep connected with family and friends
Business pages, groups used to promote a business or
organization
Twitter –
Big conference or chat room, stay current with your field
and industry leaders, prospective clients, and others of
interest you want to “follow”
Much easier to connect than on LinkedIn or Facebook
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11. Why is it important?
Brand awareness / get message out
Connecting people, ideas, companies
Build following fast
Gather information quickly
Completes the “Power Trio”
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13. SETTING UP YOUR PROFILE
Name
Real name so people can find you
Use a real, current photo of yourself -- be authentic
"Be yourself, everyone else is taken" - Oscar Wilde
Location
Web
Company, Blog, LinkedIn URL, or personal website
Bio
160 chars or less
What differentiates you, defines your brand
Value proposition
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15. WHAT SHOULD I TWEET ABOUT?
You don’t have to say anything (or much)
at first -- just observe
LISTEN…then, CONTRIBUTE, SHARE,
ADD VALUE
Your brand / unique value proposition
Bringsomething to the table that
separates you from the pack
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16. SOCIAL MEDIA ETIQUETTE REVIEW
AVOID
Negative comments
Politics
Controversial topics
Las Vegas rule: What happens in social media
stays online FOREVER!
Share, contribute, be an asset
Not a numbers game, “less is more”
Quality vs. Quantity 16
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17. SOCIAL MEDIA ETIQUETTE REVIEW
Same as in person
Think Thirds
1/3 = industry related
1/3 = about your field/company
1/3 = about you / your company
Respond.
Follow up. Build
RELATIONSHIPS!
Listen! Learn! Engage! Share! Give back!
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18. Review of Menu
Settings – Account
Home – Twitter Search window
Profile Messages Who To Follow
Timeline @Mentions Retweets Searches Lists
Profile – shows your tweets
Tweets Favorites Following Followers Lists
(Favorite a tweet. Like a bookmark to a link)
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19. REVIEW OF MENU – FIND PEOPLE
Messages – New Message
Who
To Follow –
Browse Interests
Business, News, Sports, Twitter, etc.
Find Friends
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20. REVIEW OF MENU – FIND PEOPLE
AlisonDoyle TimsStrategy
DanSchawbel MightyCasey
MegGuiseppi WorkItRichmond
AnnemarieCross TwitterBusiness
KeithKeller twittersearch
NealSchaffer Mashable
ChrisBrogan Richmondotcom
JayBaer RichmondJobNet
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21. REVIEW OF MENU – LISTS
Create
a List – What’s a List?
News
Business
Richmond, Va People
Industry
Follow Lists
@DWestJr/social-media-marketing
@DWestJr/job-career-life-coaches
@CareerRocketeer/the-rocket-list
@HeatherEColeman/social-media-specialists
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@JobHuntOrg/job-search-experts
© 2011 ASocialMediaChampion4U
22. BASIC TERMS
Followers = same as connections on LinkedIn, or
friends on Facebook
Tweet – What’s happening? Similar to FB Status
max of 140 chars
Retweeting – Reposting someone else’s message
‘RT’ + ‘@’ + ‘twitter ID’ + original tweet
RT @DWestJr 5 Best Practice Tips: Use Social Media to
Engage, Not Enrage Followers http://t.co/NXf4bhA
#SocialMedia #Tips
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23. HOW DO YOU “TALK” TO PEOPLE?
Reply or @Mention someone
@username + message
directs a tweet at another person
causes your tweet to save in their @mentions tab
followers can view the message as well
Example: Free Twitter 101 Workshop by @DWestJr Dec 2 10 am
RSVP 804.273.6260 Employment Transition Center at Innsbrook
DM or Direct Message
D username + message or Messages / New
Message
Sends a person a private message
Example: D RichmondJobNet Thanks for your help! 23
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24. HOW DO YOU RETWEET?
Retweeting (Reposting someone else’s message)
‘RT’ + ‘@’ + ‘twitter ID’ + original tweet or
retweet symbol / arrow menu
RT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not
Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips
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25. HASHTAGS
#hashtags –
(group tweets in a category; reach large audience)
#JobSearch
#SocialMedia
#BizTips
#SMCRVA
Examples:
3 Simple Tips To Help You Get and Keep New Clients
http://ht.ly/5Sxg2 #BizTips
How to Leverage Your Online Reputation in the Job Searchhttp
://t.co/CbpzWLY #SocialMedia #Branding #JobSearch
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26. HOW TO POST TO OTHER NETWORKS?
Post tweet to LinkedIn or Facebook –
#LI, #FB (#li or #fb) - upper or lower case
Tweet + #li or #fb at end of tweet
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27. HOW DO I START A CHAT ROOM?
http://tweetchat.com
View specific #tags & open dialog box to chat
Sign in, authorize app to access Twitter acct
Key in #hashtag (name of chat) you want to start or
join
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28. Best Practices
You only have 140 chars to add value, use it wisely!
Las Vegas rule:
“What happens in social media stays online FOREVER!”
Excessive self-promotion is frowned upon
Tweet on a regular basis, but not too often
Contribute to others, build “positive” brand
Talk to people about THEIR interests, too
Point out interesting things in your space, not just about
you
Share -- don’t sell
Don't be always pimping your stuff - could earn you rep
as "spammer"
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29. TWITTER SEARCH
Use keywords to find job listings, references to specific
organizations, topics, even references to your name
Search window
Refine results = Advanced Search
Words, phrase, hashtags
Hashtag example: #twitter, #rva, #biztips
Plug in Words, People, Places
Near this place (zip code)
Within this distance (miles/kilometers)
Saved Searches
RichmondJobNet
small business richmond
social media richmond 29
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30. THIRD PARTY TWITTER TOOLS –
URL SHORTNERS
Used to shrink URL to avoid 140 char max
Tinyurl - http://tinyurl.com/
Use Custom alias (optional): to personalize a link
Ex: http://tinyurl.com/dwestjr-ex1
bit.ly - https://bitly.com/
Has History feature that has date added, clicks,
info with title of link, name of shortened URL
Hootsuite & TweetDeck - Has a ‘Send Later’ feature
for posting tweets at specific times. (great feature)
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31. TinyUrl
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32. bit.ly
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33. THIRD PARTY TWITTER TOOLS –
FIND MORE TO FOLLOW (WeFollow, JustTweetIt)
Twellow -http://www.twellow.com/
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34. Third Party Twitter Tools
Hootsuite, TweetDeck, Seesmic –
Useful free twitter applications that
organizes into separate columns: all
friends (tweets of who you follow), your
saved searches, mentions (@ replies to
you), direct messages, even Facebook
status updates
http://hootsuite.com/
http://tweetdeck.com/
http://seesmic.com/ 34
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35. Third Party Twitter Tools
Mobile Phone Apps
Twitterific - for Mac, iPad, iPhone
Tweetberry - for Blackberry
Twitter
TwitBird
Hootsuite & TweetDeck
manage Twitter, Facebook, LinkedIn feeds,
tweet later 35
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36. HOOTSUITE
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37. TweetDeck
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38. HOW DOES IT HELP FINDING A JOB?
Job feeds – RichmondJobNet, inRichmond,
RVA_jobs, tweetmyjobs
Make connections – comment, share
valuable content, attract attention of
recruiters, industry professionals
Examiner Articles – review for tips
3 sites to help in your job search: the social media 'power
’
8 Tips For Creating A Social Networking Plan for your jo
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39. HOW DO I BEST USE TWITTER
FOR FINDING A JOB?
Differentiate yourself – add value
Be a resource others will want to follow
UseTools to find & follow companies,
people in your industry / profession
Give back – you have to give in order to get
Create connections. Grow your network.
Follow best practices. 39
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40. HOW DO I GET PEOPLE TO FOLLOW ME?
Start following
Add value
Share, share, share
Be a resource, not a salesperson
Recommend others 40
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41. What Employers are Saying
Candace Nicolls - Ironworks recruiting
manager
Be prepared -- use social media to research
companies, hiring managers PRIOR to interview.
Keep online presence consistent across social
media sites -- keep profiles current and accurate.
Be an asset, a problem solver -- help recruiters
solve challenges, build relationships, and find
ways to differentiate yourself from others.
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42. WHAT OTHERS ARE SAYING
David Nour - Consultant, Professional
Speaker, LinkedIn expert
Engage, listen, and interact. Share content, DON'T sell.
Add value, avoid NEGATIVE comments.
Go beyond social media -- call contacts, follow-up, maintain
relationships.
Optimize your profile with keywords that reflect the job
description you are seeking
Specificity drives creativity -- give specific examples of your
accomplishments to convey your value. Use SlideShare to
showcase your talent, and presentations you have created
to benefit others.
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43. TAKEAWAYS
BUILD RELATIONSHIPS -- this is key concept of social media
BUILD YOUR BRAND -- share valuable content
CONTENT is king -- share on a regular basis, but not too often
COMMUNICATE -- start a “digital dialogue” & connect with others
SHARE -- don’t SELL
GIVE BACK -- you have to give in order to get
BE A RESOURCE -- not a “salesperson”
Use TOOLS to mange social media better & SAVE TIME
AVOID Negative comments, politics, controversial topics
Las Vegas rule: What happens in social media stays online FOREVER! 43
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44. Resources
Job Sites and Career Experts on Twitter
(by Alison Doyle)
150+ Experts on Twitter ALL Job Seekers MUST
Follow (by Chris Perry)
Where to Find Your Job on Twitter
(by Chris Perry)
8 tips for creating a social networking plan for your
job search (by Daulton West)
Using Twitter for Career Networking
(by Daulton West)
HOW TO: Find a Job on Twitter
(by Sara Evans on Mashable) 44
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45. CONTACT INFORMATION
Daulton West, Jr.
Social Media Strategist, Trainer, Coach, Twitter Specialist,
Online Writer / Blogger
Website: ASocialMediaChampion4U.com
Blog posts: socialmediatoday
Online articles: Richmond Social Media Examiner
Twitter: @DWestJr
LinkedIn: daultonwestjr
Facebook: dwestjr
Facebook: ASocialMediaChampion4U (Business page)
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Email: daultonw@gmail.com
Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.
Editor's Notes Grow network – make connections outside of your current circle Track trends – in news, industry, with prospects, community Business development – where are the opportunities? Promotion – product, service, region, company, news, brand, yourself Drive traffic – to website (top 7 referring websites are social media – with 3 being social networking sites: Twitter; Facebook; LinkedIn) Twitter: Quicker profile setup Does not require verification of “follower” requests Much easier to connect than on LinkedIn or Facebook Free flowing exchange of information and for “live”, in the moment conversations Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person. @Mention or Reply (@). Twitter has a unique replying feature. When a user ’s name is preceded by the @ symbol, it means the sentence (tweet) that follows is directed at them. Message . A message (also referred to as Direct Message or DM) is a private message sent via Twitter to one of your followers. In turn, people you follow can send you a private message. You cannot send a direct message to a user who is not following you. As opposed to replies and regular tweets, messages are completely private. Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person. Hashtag (#) A hashtag - tweet with a # prefix. Way for people to search for tweets that have a common topic. Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person. Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person. AVOID Negative comments, Politics,Controversial topics Las Vegas rule: What happens in social media stays online FOREVER! Share, contribute, be an asset , Not a # game, “less is more”, Quality vs. Quantity The more you contribute to others, the more you will earn a good reputation which can serve you well. Self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about. Other sites: Topsy, WeFollow, JustTweetIt Target by “ categories ” similar to the “Yellow pages” rather than tags or phrases. Recently upgraded - now much faster to use with a better user interface. Use to research companies or individuals of interest, “follow” them and monitor relevant conversations to see what is being discussed about your industry. AVOID Negative comments, Politics, Controversial topics Las Vegas rule: What happens in social media stays online FOREVER! Share, contribute, be an asset , Not a # game, “less is more”, Quality vs. Quantity The more you contribute to others, the more you will earn a good reputation which can serve you well. Self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about.