Vietbuzzad Credentials 29 Feb


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Vietbuzzad Credentials

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Vietbuzzad Credentials 29 Feb

  1. 1. Online marketing solutions
  2. 2. Content
  3. 3. Content Who we are?
  4. 4. Who we are? • Team of experienced individuals with local & worldwide experience. • DNA identity with Yahoo VN, ZenithOptimedia, Orange Telecom and Experience Right Media. • Bespoke technology & dedicated partner technology to bring you the best advertising ROI. Technology • Specifically using technology & creative testing to make campaigns Player impactful & engaging. • Dedicated creative team ready to move the needle for your campaigns. • Experienced creative team and optimisation technology to meet your Creative needs. Know How
  5. 5. Who we are? | Our mantra Mission To embrace an end-to- end solution to meet the full marketing mix for Vietnam. • Trust • Quality We empower working with partners built on: • Insight Values SUCCESS • Integrity • Efficiency To be leading edge agency that drives new technology & greater creative vision to build Vision success.
  6. 6. Who we are? | CEO & Co-founder • Hanh has over 12 years of experiences in the media advertising industry with Bates, ZenithOptimedia, 2 years with Xone FM radio channel & single handily created a new radio trend for youth people. • Hanh has set up a very successful direct sales model for Yahoo Vietnam and yearly grew business more than 150% during 2.5 years online experience. She won the President Cub award for Yahoo Global. Hanh has a strong relationship with media owners, ad agencies and advertisers. • Recently, Hanh was a Managing Director of Yahoo and contributed a successfully managed team and grew revenues for 2010.
  7. 7. Who we are? | International consultant & Co-founder • Sonal has held positions as Director for Intl Client Services & most recently as Director for Platform Display Strategy for Yahoo APAC. Sonal grew RMX International team in their first international office in London and went on to grow the HK & SEA region. • Sonal is a veteran advertising expert with considerable international experience in technology advertising. Prior to Right Media, Sonal served as Head of BD at Octopus-travel; a Travelport company and Orange as Strategic Manager. Sonal has over 12 years experience in the digital industry with focus on ad networks, ad exchanges, e-commerce, telecoms, multi-variate testing and Oil and Gas experience with Amerada Hess. • Sonal has worked in the US, Asia and Europe and considers herself as a global citizen who enjoys travelling and being immersed into new cultures with extensive backpacking in the US and Asia. She holds a LLB Hons from the London School of Economics, England.
  8. 8. Who we are? | International SEO consultant John Fearon EDUCATION EXPERIENCE 1998 - 2001 University of Cape Town 08/2011 - Present CEO | Dropmysite B.Com, Marketing, Economics 04/2011 - Present Founder | EatAds SPECIALTIES 10/2010 – 04/2011 Managing Director Asia | Clicks2Customers Paid Search SEM, SEO, Online Marketing, SEM/SEO campaigns and consulting. Display and Facebook Advertising. 04/2010 – 06/2010 Online Marketing Manager | I manage social media, display and online PR. SUMMARY 09/2008 – 03/2010 Head of Marketing | Asiarooms Online Marketing Handle all the day to day marketing activity at professional, having worked with multi-million dollar budgets. Enjoy 08/2007 – 08/2008 Online Marketing Manager | HSBC Offshore challenges and new ideas. 06/2005 – 08/2007 Online Affiliate | Self Employed Built websites and did affiliate marketing successfully for two years. 01/2005 – 05/2005 Affiliate Manager | Osiris Trading Affiliate manager for Poker 01/2002 – 03/2004 Marketing Manager | EBE Computing Managed the day to day marketing for EBE Computing. EBE does ICL mainframe management and migrations to the PC platform.
  9. 9. Who we are? | In-house staff structure CEO Viral Sales Head Creative Head Event Offline media Finance Marketing DesignerSales Manager Admin Developer Account Copywriter Manager08| Who we are?
  10. 10. Who we are? | Experienced Team Hanh Nguyen CEO Phan Kim John Fearon Tran Vu Le Tien Strategist Head SEM/SEO Expert Head of Social Web Master Lan Anh Tran Duy Nguyen Tram Pham Long Local SEM/ SEO Head of Sales Social Assistant Senior Designer Expert Le Phuong Pham Dinh Senior Developer A. Manager
  11. 11. Content Our services
  12. 12. Services Strategic planning - online outdoor - Banner buying Viral marketing Digital Media Email/ SMS marketing Offline Media Ad network Full Activation Customer Search Event Solutions POSM design Media Management SEM/SEO Creative Talent Website/ Microsite RM Banner design Print ad PR article
  13. 13. Our Strength 1. Provide digital strategy (including planning, brainstorm ideas and execution) across different FMCG top brands. 2. Viral Marketing with monitoring tools and in house experienced team and famous hot blogger/ Facebookers. 3. High discount offer due to we have strong relationship with top publishers (intl’ & local) 4. Creative team with understand deeply material requirement from top portal like Yahoo, FB, Google ( Rich Media banner and interaction Microsite) 5. Technical team well understand CMS system, developing games and understand Facebook functional. 6. Experience sales and account manager often handling big spending campaign, their ability to handle multi KPIs measurement report.
  14. 14. Digital media |Strategic planning – Understand In-deep Online trend Client Brief Client send brief to VBA General VBA Team will brainstorm for concepts concept suitable for client’s campaign. We will help you choose effective ad digital channels that really fit into your marketing needs Banner Viral Search Activation buying During running campaign, we will deeply investigate the effectiveness of Campaign Campaign Campaign Campaign your campaign, then work out run run run run necessary advices and drive to other direction if needed When your campaign ends, VBA will provide you a professional post-by report, which gives you Post general ideas and also deep thoughts of the campaign effectiveness, so you will know what to do next to gain your marketing goals
  15. 15. Digital media |Banner Buying Master contacts with top websites like Yahoo, Faceboo k, VN Express, Zing… • Big volume spending on top publishers -- high discount • Understand difficult technique material requirement like Yahoo
  16. 16. Digital media |Viral marketing Expertise in Viral Marketing We offer: • Over 50 seeding staffs (forum, social network, hot blogger/ facebooker). • Professional Production Services (Taking photos & making videos). • Experienced (multi tasks) Viral Team to create effective topics/ concepts for seeding, plus manage conversations of online community. • Effective tools to monitor positive and negative conversations, not only in VN but also cross border. • Full service of Facebook Fan Page Management (including Page creation & Fan Recruitment). • Build Games on FB tab to interact with fans and attract new fans like. FORUM SEEDING SOCIAL NETWORK VDO & PHOTO SHARING HOT BLOGGERS/FACEBOOKERS
  17. 17. Digital media |Viral marketing | Forums/Social Monitoring Tool • Use JamiQ tool to monitor online posts & feedbacks related to any targeted subject. • Unlimited post on number of Forums/Social with time or staffs constraints. Yellow bar for negative feedback and Green for positive one
  18. 18. Content Case Study
  19. 19. Digital media |Viral marketing | Case studyIncreased 9,000 real fans in 6 weeks Post Views: Increase 256% Post Feedback: Increase 836% New likes to be fans: Increase 337% Took photos of hot boy/ girl enjoying food at KFC Store and seed them on many PR articles, & over 60 Forums & Hold “Possible Mission” Game for KFC Fans Social Network. on Page to increase interaction. Bonus: Provided full service of contest management: post photos, announcements; collect data & reply all emails of • Youtube Channel theme design contestants instantly. • Facebook welcome tab creation
  20. 20. Digital media |Viral marketing | Case study Increased 8.000 real fans in 4 weeks, and 20.000 fans in 2.5 months. Post Views: Increase 377% Post Feedback: Increase 183% New likes to be fans: Increase 674% Took photos of hot boy/ girl with Acer & Gateway laptops, then seed them on many PR articles and over 80 types of Forum & Social Network. Hold the photo contest “X-Moments” for fans to win a Acer TimelineX laptop in 3Provided full service of contest management: post weeks, with nearly 500 photos received .photos, announcements; collect data & reply all emails of contestantsinstantly. Bonus: • JamiQ • Contest poster design
  21. 21. Digital media |Viral marketing | Case study KPI in 3,5 months Achieved in 3 weeks- 1,500 contestants -2,541 contestants- 100,000 visits - 256,877 visits- 200,000 page views - 405,404 page views (til July 28)- 10,000 comments - 19,514 comments- 10,000 votes - 28,712 votes Continuously post contents onto hundreds of forums & social network to increase awareness & recruit contestants.
  22. 22. Creative | Microsite/Website | Case studywww.suzukicnc.com34| Services
  23. 23. Creative | Microsite/Website | Case study
  24. 24. Creative | Rich Media Banner | Case study • Expertise in Rich Media banner • Professionally write text copy. • Come up with creative ideas for various range of brand/promotion campaigns. Page tear in Yahoo News · Q Mobile: · Dasani: ( TVC is included) · Nokia:
  25. 25. Creative | Banner | Case study Facebook ads: manage both creative and text copy
  26. 26. KFC I Tet 2012 campaign PR Online Banner Ads Yahoo ad network Viral Marketing
  27. 27. Digital media |Viral marketing | Case study Viral contest for Acer S3 We do video clip production Welcome tab for KFC Vietnam Game & Collect user data base Viral campaign to promote Thien Menh Anh Hung film with Puzzle game on FB tab
  28. 28. Digital media | Ad network | Balloon ads • Our co-founder supports to build our own ad network • Confident to drive millions traffic to client website/microsite
  29. 29. Digital media | Ad network Performance display advertising is constantly evolving… • Evolving from the banner creative to the contextual targeting; utilising behavioural audience based solution driven advertising. This evolution is propelled by the drive in technology & data . CPA CPC CPM • Advertiser pays a • Advertiser pays a • Advertiser pays a per-conversion per-click price only fixed price per 1000 (acquisition) price when the user clicks impressions. only when the user on the ad. • Not a replacement converts on the offer. for C1 CPM buy. • Requires the advertiser to use a conversion pixel or some other means of tracking conversions. Different pricing models27| Services
  30. 30. Search media | SEM/ SEO Pay-per-click (PPC) & Search engines optimization (SEO)• We have partnership with Clicks2Customer in South Africa, who bring into VN a bidding tool (PPC) with the most effective bidding cost.• SEO expert will help client’s URL locate on top of the result search list of Google. Acer – SEM using C2C tools SCJ – SEO/SEM
  31. 31. Search media | Google Adwords • Guide clients with the best bidding cost using Google Adwords.
  32. 32. Digital media |SMS marketing • Optionally choose sending date, time, name, brand, company. • Data can be rented in case customers need support. • Effective support for promotion campaigns, customer care, new product information, or build customer data ...
  33. 33. Digital media |SMS marketing | Applications ACNES <Product code> to 6158 Text to win or lucky draw SMS Marketing Branded SMS blasts Data collection Customer care / Accumulating program
  34. 34. Digital media |SMS marketing | Case study • Over 400.000 sms had been sent to join in the program. • Over 400.000 products were sold during this sales promotion. • Over 350.000 unique participants. • 90% wanted to continue joining in a similar campaign in the next season with more attractive prizes. • 96% knew about the campaign from product.
  35. 35. Metro • Design/ Shooting Talents/Booking on Tuoi Tre & Thanh Nien newspaper weekly • Booking on VNExpress
  36. 36. LG mobile • Design/ Develop Key visual, POSM • Booking on Yahoo, VNExpress , kenh14, ngoisao and 14 other popular website and adnetwork
  37. 37. Creative | Print ad | Case study
  38. 38. Creative | PR article | Case study PR online PR offline
  39. 39. Event management | Activation • Organize product launch event, exhibition, & press conference. • PR written copy, concepts, booking. • Good relationship with top publications and websites. • POSM & production design.
  40. 40. Partners & Clients
  41. 41. Thank YouViet Tien Phong Advertising Company Ltd. To Lan AnhA: 468 Nguyen Van Linh, Tan Phu Ward, Dist. 7 HCMC M: 090 275 5952T: +84 (0)8 62838383 E: anhto@vietbuzzad.comF: +84 (0)8 62603800W: