A presentation of my 16 years of digital marketing experience.

1. LET’S CONNECT:
aum.janakiram@gmail.com | +919884042886 | CHENNAI, INDIA
20 YEARS OF ROCK ‘N’ ROLL
16 YEARS OF AGENCY EXPERIENCE
12 YEARS OF ENTREPRENEURSHIP
10 YEARS OF DIGITAL MARKETING
07 YEARS OF DESIGN & 2D ANIMATION
05 YEARS OF OPERATIONS & ADMINISTRATION
03 YEARS OF MARRIAGE
02 YEARS OF FATHERHOOD
Orchestrating Digital Solutions

2. Dynamic leadership to take digital
brand presence to the next level
I am a highly motivated, self disciplined and experienced digital marketer.
With 16 years of agency experience. I have an entrepreneurial spirit, good business acumen,
problem solving, relationship and presentation skills.

3. Taking strategic steps towards
getting results
As a responsible leader of creative, technology and marketing teams, I proactively ideate, brief and drive
goal-oriented marketing campaigns. My mandate is to engage with B2B & B2C audiences which produces
effective results and re enforces the brand’s image.

4. High Level of Professionalism
A PROVEN TRACK RECORD
in managing large complex
pieces of business in an
agency environment.
GOOD WORK ETHICS;
proactive, responsive, a real
team player who listens
attentively and can confidently
offer valuable insight.
STRONG PRESENTATION SKILLS
coupled with keen attention to
detail.
HEALTHY
Physically & Mentally Fit
Great Work-Life Balance

5. Skillset
LIFE SKILLS TECHNICAL SKILLS MANAGEMENT & PEOPLE SKILLS LEADERSHIP SKILLS
English Presentation &
Communication Skills
Marketing Strategies & Ad Campaigns
calculating KPI’s & ROI
Influencer Outreach & Segment
Marketing
Goal Setting, Performance Tracking &
Stakeholder Reporting
Public Speaking Market Research & Campaign Analysis Account / Project Management Brand Image, PR & Positioning
Creative & Conscious Thinking Media Planning & Buying Agency / Studio Management Business Development
Analytic & Result Driven Content Strategy & Scheduling Artist Management Relationship Building & Networking
Optimistic & Resilient SEO/SEM & SMO/SMM L&D Training Change & Crisis Management
Solution Centric UI/UX Wireframing & Design Team Review & Reporting Process & Operations
Rapport Building Usability & Testing Talent Recruitment Resource Planning & Allocation
Team Building Audio & Video Production Client & Vendor Negotiations Relationship Building & Networking
Time Management Basic HTML / CSS / ActionScript Billing / Collection Management Work Culture Influencer
Self Motivated & Confident Video Blogging & Article Writing
Domain Expertise: Design | Digital Marketing | Advertising & Communication | Operations & Administration

6. Brands I’ve worked with

7. Work History: 16 Years of Digital
Co-Founder / Web Designer & Animator
2005 – 2001 | 4 yrs
www.mattermosturgent.com
Co-Founder / Digital Marketing Manager
Nov 2012 – Mar 2006 | 6 yrs 9 mos
www.mmu.in
Senior Manager: Client Services (Australia Division)
Feb 2014 – Dec 2012 | 1 yr 3 mos
www.whatarage.com
Senior Associate - Marketing (Los Angeles)
Jul 2014 – Mar 2014 | 6 mos
www.rkglobal.biz
Head - Operations & Marketing
Sep 2016 – Aug 2014 | 2 yrs 2 mos
www.amarantaentertainment.com
Director - Digital Marketing
Present - May 2015 | 2+ yrs
www.whoamamadesign.com
<2001-2012-2014-2017>

8. Matter Most Urgent: 2001 - 2005
My Learnings:
1. Design & aesthetic foundation. Print and Web.
2. Strategies to bolster the brands’ identity and tell a compelling story
3. Create rich-media digital tools that catch the consumer's attention
4. Track/translate traffic into valuable insight for our clients
5. Understand programing concepts through AS2 and manage the
development lifecycle
6. Print fabrication lifecycle.
7. Quality control with effective feedback mechanisms
8. Keeping teams busy with work or learning material.
Brands I worked with at this time included
Taj Group of Hotels, Saint Gobain, Coca Cola, Transform Design, Gatsby Collection
& Sumanth Co Builders.
I began my love for all-things-digital in 1998, when I used Windows and
stumbled upon flashkit.com, DevianArt.com & Google. Sparked by the
opportunity to create a website for my school, I learnt as much as I could
about design, 2D animation, action scripting (AS2) and user experience by
doing a course with Image Institute of Multimedia. As my thirst to learn
continued to grow, I was bitten by the entrepreneurial bug when I did my
first commercial website at age 17 and in 2001, I started an agency along
with my brothers called Matter Most Urgent that delivered logos &
animated websites in a fraction of the time our competitors were taking.
With a solid base in design and technology, my role evolved over the years
as I grew the team to a strength of 25 consisting of designers, developers
& testers.
Notable Achievements:
Designed and executed a series of 360 degree interactive presentations for
Taj Holidays which was implemented across 25 hotels.
Assumed a lead role in team meetings during pitches and was appreciated
for strengths in communication, presentation and negotiation skills which
helped close deals.

9. MMU Communications: 2006 - 2012
My Learnings:
1. The technology market in the U.S & U.A.E
2. Targeting and customer segmentation
3. Desktop & mobile application design / development.
4. API & 3rd party software integration.
5. Mass mailing and search advertising
6. 24hr on call support & Managing resources in 2 shifts.
7. Video & audio production
8. Professional Goal Setting & Billing Targets
In 2006, Matter Most Urgent rechristened to MMU Communications to target
B2B customers in the U.S market. I began to concentrate my efforts towards
generating leads online by using adwords, landing pages, videos, search and
mailer marketing for brands like Xpress Money, Tavant Technologies, Pepsi
Co, CMTC, SotSol & EA Games. In 2009, due to the great recession, the
company downsized to a skeletal team and I decided to handover my
responsibilities in search of new opportunities.
Notable Achievements:
Expanded client base by 50% in three years by consistently delivering
goal-surpassing marketing results and ensured
complete client satisfaction with quality output.
Instrumental in the strategic growth of the company to expand base in
Bangalore, Dubai and Los Angeles.

10. Rage Communications: 2012 - 2014
1. Following brand guidelines, setting KPI’s and calculating ROI
2. People management, resource planning for 100+ knowledge workers.
3. Effective organizational practices / processes
4. Understanding the long and short term goals of the client and organisation.
5. Creating comprehensive written briefs for the business analyst, content, creative,
technical, quality assurance teams.
6. Brainstorming, presenting & pitching ideas/concepts with all stakeholders keeping in
mind their TG and desirable outcomes.
7. Web technology trends like adaptive/responsive design, HTML5/CSS3, augmented
reality & CMS platforms.
8. Plan the life cycle development of the campaign’s deliveries within budget.
9. Crisis & conflict management
10. Revenue forecasting & more about billing / collections.
11. Set/meet billing targets and invoice/collect payments on time.
In 2012, I joined Rage Communications as senior client servicing
manager. My role included managing BAU work for the
Australian division and several turn key digital campaigns for
Citibank, Wespac and Sydney Opera House. Deliveries ranged
from formulating a communication strategy to supervising
production of marketing collaterals; ie: content, mailers, landing
pages, microsites, simple 10 page wordpress websites,
community portals, phone apps and interactive outdoor
displays,
Notable Achievements:
Architected, co-designed, spearheaded and launched a
responsive dining portal for Citibank Australia.
http://citibankdining.com.au/
Led the market launch of the Citibank Australia website, which
was the first to do so in the APAC region. The adaptive
website framework and marketing campaigns were used as a
blueprint to implement in other Asian countries like Singapore
and India. http://www.citibank.com.au
Forecasted revenue for the financial year and ensured sales
targets exceeded if not met expectations, hence proving to be
the second most profitable SBU in the company with a turnover
of over USD 1 Million.
My Learnings:

11. RK Global: 2014 - 2014
My Learnings:
1. Working with teams & clients remotely on US timezones
2. Setting clear expectations and over performing everytime.
3. Business planning & Investor pitches.
4. Saas Platforms: ERP & CRM solutions like Netsuite and Salesforce
Early in 2014, that I got the opportunity to work with a Los
Angeles based strategic marketing agency, RK Global to market
B2B brands on social media & marketplaces. Working on
multiple US time zones, I handled 3 clients of California
Manufacturing Technology Company (CMTC, a government
funded marketing agency who helped struggling manufacturing
companies) like Western Hydrostatics, Ultraclean Tech &
Ramset Automatic Gates.

12. Amaranta Entertainment: 2014 - 2016
My Learnings:
1. Marketing a single brand in a focussed manner on multiple channels.
2. Managing logistics for over 200 musicians and crew
3. Managing budgets and finances.
4. Government policies and regulations for conducting large scale events.
5. Sponsor outreach and negotiation.
6. Event and sponsor ROI reporting.
Later In 2014, following a short stint with RK Global due to
health reasons, I moved to client-side and took over
marketing & operations for a talent management agency
called Amaranta Entertainment, that promoted individuals in
the field of music and sports. Over a period of 2 years, I led a
20 member team to execute/market five successful music
festivals and organised over 50 shows for artists we were
promoting. I was responsible to direct the website, social
media and advertising agencies to market the company’s
events & talent.
Notable Achievements:
Raised over 30 lakhs in sponsorship for 3 events
Sold out tickets & packed a 1500 seater auditorium for 2
years in a row.

13. Whoa Mama Design: 2015 - Present
Whoa Mama Design is known in the market as the best design agency in Chennai
who are on the cutting edge of brand design & communication for the B2C market.
They service a variety of industries from real estate, hospitality, healthcare and
education. With the increasing demand for digital advertising, I was offered the
challenge to build the digital marketing division and curate the social media
channels for SIP Academy, Palam Silks, Poker Nation & WMD. In a short span of 2
years, I used engaging content like contests, blogs, quizzes & video that bolstered
their reach and engagement as well as launch 15 websites.
Notable Achievements:
Quadrupled the fans, reach & engagement of SIP Abacus facebook page from
1500 to 10000 fans. (70% Organic)
Instrumental in the website design / development, digital strategy, PR and launch
activities of Poker Nation for 2 years http://bit.ly/2vXmqKw
Spearhead production for Whoa Mama TV where we produced a weekly comedy
talk show called the “Week Link”. The short episodes garnered over 300 organic
subscribers in under a 1 year. http://bit.ly/2vAzp1V
Fake award show video trolling the top 3 drunkards in India hit 120k+ views on
YouTube and went viral on Whatsapp. http://bit.ly/2vT5ZPd
My Learnings:
● Content strategy, scheduling, social listening & growth marketing
● 3rd Party advertising using Adwords and FB Exchange
● Working closely with the client's brand managers to plan and
implement all digital marketing campaigns.
● Define and initiate projects, manage cost, schedule performance
of projects, while working to ensure the ultimate success and
acceptance of the strategy for the brand.
● Track, analyze and summarize campaign results and progress.
● Market & competitor research and strategic inputs for quarterly
reviews.
● Initiate “Client Dashboards” for automating real time campaign
performance metrics.
● Team grooming: process implementation to ensure productivity
and efficiency in the team is at optimum.
● Website / App development lifecycle management

14. Recommendations
“Aum is a very proactive person, I feel in any domain
this is one quality you need to succeed. He has a
strong domain knowledge of the digital industry.
Also he is all ears in a client briefing - a quality
which is rarely found!”
Gautam Thawani, Head of Marketing
PlayWin (Essel Group)
“Aum is a very energetic and enthusiastic
multi-tasker. He not only managed his
professional obligations at the company,
but also found time to play music at several
engagements in and out of town, without his
work being impacted. A very gregarious soul
he led his team from the front and took on
responsibilities squarely.”
Karthic Kumar, Director
Rage Communications
“Aum knows how to get the job done. Ready to
burn the midnight oil weather its work or play!”
Karan Daswani, Founder
Fingerprints Creative
“Aum has been a pleasure to work with, bringing
his attention to detail to every projects. He has
excellent people and communication skills and
some innovative ideas. He fulfilled his role up to
expectations of the organisation, building and
maintaining client relationships and ensuring
projects undertaken were delivered up to
standards on time and to budget. I would
recommend him for any role similar to the one
held at Rage.”
Deepika Rodrigo, Vice President
Rage Communications

15. Toolkit

16. Play History: 20 Years of Music
Nurve:
1998 – 2000 | 2 years
No Idea
2001 – Nov 2006 | 6 years
Little Babooshka’s Grind
2000 – 2011 | 11 years
Blues Conscience
2007 – Present | 10 years
LA School Band
1998 – 2002 | 4 years
Axe Man Aum
2015 – Present | 2 Years

17. EMAIL: aum.janakiram@gmail.com
MOBILE: +91 98840 42886
SKYPE: lbgaum
LINKEDIN: www.linkedin.com/in/aumjanakiram/
FACEBOOK: www.facebook.com/axemanaum
TWITTER: www.twitter.com/axemanaum
BEHANCE: www.behance.net/axemanaum/
YOUTUBE: www.youtube.com/user/aum83
Orchestrating Digital Solutions