Here you can find a brief summary of my professional life. Feel free to connect with me via LinkedIn if you have any questions or inquiries. https://www.linkedin.com/in/cgrundy/ https://www.cgrundy.com/

1. Chris Grundy
Director of Marketing
Berlin, Germany | +4917680529075 | chris@cgrundy.com
 linkedin.com/in/cgrundy/  www.cgrundy.com
I'm a bilingual marketing professional with over five years experience generating web traffic
throughout different industries. I have spent the last f four years leading the marketing
efforts of three thriving Fintech startups. In the case of Bitbond, I was fortunate to help the
business grow from a four person team, into a multi-million dollar company. My current
role as Director of Marketing at SelfKey and KYC-Chain is focused on setting up and growing
ROI positive acquisition channels.
Why I'm the right person for the job:
Experienced in creating and implementing proven marketing strategies, with a focus on
top-level KPIs.
Significant leadership experience
Highly motivated and self-driven
Experience working within a growing startup (employee number 4 at Bitbond)
Helped Bitbond grow into $1 million a month lending platform
Deep understanding of the blockchain industry
10/2018 - Present
08/2017 - 09/2018
06/2015 - 08/2017
Director of Marketing
SELFKEY & KYC-Chain - BERLIN, GERMANY
Conceptualizing and implementing all marketing activities for two pioneering startups.
SelfKey is at the forefront of blockchain-powered identity management and is building an
end-to-end identity ecosystem. KYC-Chain is a B2B SAAS compliance solution.
Duties:
Implementing a comprehensive marketing strategy including SEO, SEM, Email, and
Offline
Running ROI positive Adwords & Facebook campaigns
Finding and testing new, cost-effective acquisition channels
Keyword resarch and content creation
Community management (Telegram and Social Media)
Head of Marketing and AML Officer
BITBOND – BERLIN, GERMANY
Managing a team of four marketing professionals with the aim of generating high
converting web traffic with a special focus on Europe. It was also my responsibility to drive
phone consultations for the Sales team, as well as finding new lead acquisition channels.
We paid particular attention to five marketing channels: SEO, SEM, Facebook, Email and
Affiliates. Finally, I am in charge of end of month reporting and budgeting for the coming
month.
Accomplishments:
Helped the company grow by 1000% in 2017.
Grew organic traffic from 3,000 to over 150,000 sessions per month.
Helped guide the company through our yearly KYC and AML audit in April 2018
Marketing Manager
Leadership/team work
Scaling customer acquisition
Industry knowledge
Reporting and budgeting
Proficient in:
Google Analytics
Wordpress
Search Console
Pipedrive
Yesware
Mailjet
Keyword Planner
SEMrush
Ahrefs
Buffer
Photoshop
SearchMetrics
Google Webdesigner
Summary
Work experience
Core Competencies
Technical Summary
https://www.visualcv.com/uf2munbcsja/

2. 07/2014 - 06/2015
BITBOND - BERLIN, GERMANY
It was my task to identify new and scalable customer acquisition channels, as well as
manage a small team of interns. Duties included: sending email and letter campaigns,
running Adwords and Facebook campaigns, doing keyword research and optimizing
content for Google, as well as recruiting affiliates.
Accomplishments:
Found scalable marketing channels (Adwords and Email)
Researched, implemented and managed our first CRM tool (Pipedrive)
SEO Manager
LAMUDI (ROCKET INTERNET) - BERLIN, GERMANY
During my time at Lamudi I was in charge of driving organic traffic to our web-domains in
Nigeria, Ghana and Kenya. My efforts focused on creating search engine optimized content
and building high-quality backlinks.
Accomplishments:
Helped double organic traffic to Lamudi's Nigerian domain
Gained a deep understanding of SEO
2010 - 2014Master of Arts, History and International Relations
University of Aberdeen
Grade: First Class Joint Honours
Byron Criddle Scholarship (International Relations)
Catherine Gavin Award (History)
Institute of Ideas Scholarship
2018 - Present
2017 - present
2012 - 2014
Co-Founder
COINPONENT.COM - BERLIN, GERMANY
Co-founder of the world's first embedable cryptocurrency exchange rate calculator. Service
providers, news sites, and personal blog owners can use Coinponent to add more value to
their visitors.
Freelance Writer
THECOINOFFERING.COM - BERLIN, GERMANY
I write blockchain related content on a weekly basis. Previous articles include:
https://thecoinoffering.com/learn/what-is-a-directed-acyclic-graph/
https://thecoinoffering.com/learn/what-is-litecoin/
https://thecoinoffering.com/learn/what-is-cardano-ada/
Commissioning Editor
E-IR.INFO - ABERDEEN, SCOTLAND
Duties included: creating and commissioning high-quality content around the topic of
International Relations. This gave me an introduction to content marketing and working
within a bigger team.
Education
Side gigs
https://www.visualcv.com/uf2munbcsja/