2. Masthead:
The masthead for this contents page is clearly displayed which is important as it
makes sure that the audience is aware of the name of the publication so that they will
then realise it is a well established magazine and this will therefore influence them to
buying the magazine. The colour used for the masthead is also important as it a bright
colour and as a result of the grey background it makes the copy stand out which will
therefore attract the eye of the audience towards the magazine, which I believe is the
desired affect so the they will then be persuaded into buying the magazine.
Furthermore adding onto the colour the black outline of the masthead is another
effect which grasps the eye of the audience as it is a complete contrast to the
background.
However I do believe there are some disadvantages firstly, the mastheads placement
is pushed to the far left of the contents page and also it is still clearly visible it appears
as though it has just be placed there without any thought on the matter creating a
sense that this part of the contents page has been rushed which as a whole could
tarnish the reputation of the magazine as it makes it appear unprofessional.

3. Nib:
This part of the contents page is called the nib, this is where a small section of the news
is revealed discussed briefly as the whole news story appears within the
publication, the image above is an example of that which I believe appears on the
contents page in order to allow the audience to read the most interesting parts of the
story so that they will then be influenced into reading the whole story which will result
in them buying a magazine, so it is evident that this convention is used to appeal and
persuade the audience to buy the publication.
The nib is positioned in the upper right hand side of the contents page which makes it
visible and noticeable for the audience to see however, the size of the text is too small
making it difficult for the audience to read. Furthermore because of the small text it
gives an impression that everything has just being swashed together making it seem as
though it has been rushed making it appear as an average magazine.

4. Index:
This element of the contents page offers the audience the names of different
music bands and there individual page numbers, the reason why this is on the
contents page is because it gives the reader the information on what pages to
select your the band of their choosing.
The colours are used in this section of the contents page are interesting as
they seem to stick out on the page and blend well together leading to the
audience’s eye being draw to them. The red background used for the index
makes the other colour stand out more particularly the colour white, white is
not conventionally used to be the colour of the copy in publications but rather
the background, but because of the dark colour being the background it
allows the lighter colour in this case being white to stand out and distance it
self from the page. Another colour which stands out from the page is blue, this
colour is used to highlight the page numbers for the bands. The reason why I
believe the page numbers have been made it stand out is because the
publication wants to make sure that it is clear for the audience to see and that
they are then able to access the required page without any difficultly.
However the index does have drawn backs, for instead the text size
particularly where it lists the different names of the bands appearing in the
magazine, it is very small and closely positioned together which makes it hard
for the audience to read and reflects the magazine as a whole to appear
poorly as all of the copy should be visible and straightforward to read and this
section of the contents page does not offer that.

5. Image:
The image on the contents page is of a famous musician named Carl Barat who
appears on the page in order to lure the audience towards the magazine as he is
obviously well known leading the audience to believe that this magazine must be of a
good standard as it features and acknowledge musician. The artist may have been
chosen because of his genre of music as the other bands mentioned on the band
index are similar to his which will aid the sale of the magazines. In addition seeing as
he was in a band which is the particular theme that the magazine is aiming on he this
could lead to more people buying the magazine as the will fell that if a well known
band is present on the magazine maybe there other favourite will be within it as well.

6. Banner headline:
This banner headline promises to give the reader all the news and stories of music for
this week which gives the reader a sense that this magazine is offering the latest and
newest information which will therefore persuade the into buying the magazine.
The colour used for this banner headline is black which has a bold and stand out effect
which changes the eye of the audience.
This text differs the information about gigs in the UK which people who go to gigs
and are fans of music may appreciate and may lead to them buying the magazine
just on the basis of the information. The colours used are bright and draw the eye
of the audience plus, it sticks to the colour scheme of the magazine which also a
whole makes the magazine stand out more and become more visible.

8. The index:
The index offers the name of the topic that is within the
magazine and the page numbers which is a very important
piece of important as without it the reader would not where
to turn to which would could difficult and frustrating to the
reader.
The colours used a bright and very noticeable which I believe
is done in order to make absolute sure that the audience are
able to see it in order for them to then purchase the
magazine. In addition the positioning of the index is well
placed as there is equal space between each of them
However, a disadvantage of this magazine is the text is too
small and extremely hard to read which makes the magazine
to appear as rushed and completed without any
consideration or though reflecting the magazine is a negative
way.

9. Image:
The images are of the pages within the magazine and also
gives the reader information on what the images are of, I
believe these images have been selected because they are
of elegant and sophisticated places which may be the
theme that the publication wants to get across to the
audience so that the will be persuade to buy it as they will
believe they will receive the same high level of class in the
magazine as these images represent.
Furthermore, the positioning and placement is interesting
and all six images are made to fit into a small space
however, I feel that it is done well as the reader is still able
to see both the images and text clearly which does not
occur often in contents pages.

10. Footer:
The footer for this contents pages offers the reader a free CD which is a
media technique called unique selling point used in order to persuade the
audience into buying the magazine. The colours used are important in this
contents page as it sticks to the colour scheme of the publication which
adds your eye as a whole to the areas hat share the same colour which
could further appeal the audience into buying the magazine. Plus the uses
of the yellow text allows that section of the copy to stand out from the
paper and it is the first thing the audiences eye is drawn to when looking at
the footer.
Moreover, the footer provides an image of the product that the audience
can have for free when purchasing this magazine which may lead to them
buying this magazine as they may like the look of the product and will
therefore want to have it and seeing as they can get it for free it is another
potential reason for them wanting to buy the magazine.

12. Index:
This section of the contents page offers the reader an insight into
what topics are within the magazines and also gives the page
numbers, these may be useful because if the audience see’s a certain
topic they are interested in or news on their favourite music or band it
will lead them to wanting to buy this magazine therefore using a
media technique known as unique selling point. The colours are
interesting as it is set on a black background which therefore allows
the white and yellow text to stand out which may be the crucial
information that the publication wants to get across to the audience.

13. Images:
This section of the contents page allows the audience to see photographs if
artist within the magazine which maybe useful as the photos maybe of their
favourite artist which will encourage them to buy the magazine and because it
draws your eye to the images as it placed on an empty background and
because of the bright colours used in the images it immediately draws your
eye to them. In addition because of the placement of the images is interesting
as they are all positioned and sized in a way so that the audience can clearly
see them which will aid to the audience being lead to buy the magazine.

14. Main Image:
The main image in this contents page is of a artist jumping off stage
this image may lead to the magazine being purchased but the
target audience as it portrays a rebellious person why may be the
characteristics of the potential consumer. In addition the clothes the
artist is wearing is important as it is similar to the target audiences
type of clothing which may have been selected to be worn
especially to lead the audience to believe that they can relate to
this magazine which will therefore influence them to buy the
publication.

16. Headline:
The name of the musician ‘Kelly Clarkson is present in this double page
spread which may have been done in order to draw attraction towards the
double page spread as she is well known and famous celebrity and many
people will recognise her. Furthermore, because she is a world wide
recognised music artist people will believe that the magazine must be of a
a high quality in order for the artist to be on this double page spread which
will lead them to buying the magazine and could lead to them buying it in
the near future to see what other artist or bands may appear in it.

17. Image:
The image is on a famous singer called Kelly Clarkson which has been put
on the double page spread in order to gain the attention of the audience
and to draw them towards the magazine in order for them to buy it. The
image of Kelly Clarkson is used numerous times in the double spread which
I believe is done purposely as the publication wants to make sure that the
audience realise that they have a famous celebrity on their double page
spread which will prompt towards the magazine and could lead them lead
to them purchasing the magazine. Furthermore taking the rule of thirds into
accounts and the vast account of pictures of the artist in the magazine each
of the intersections have a section of the artist in it which show that she is
visible in nearly all areas of the double page spread which makes it evident
that she is the main thing that the audience’s eye in drawn to in publication.

18. Text:
The text in this double page spread is positioning out evenly within the
publication which breaks down the text and does not make it look as big
as it is which makes sure that the audience is not put off by the vast
amount of text. However some draw backs to this double page spread is
the colour of the text, the text’s colour does not differ than much from the
background which does that make it that visible and clear making it difficult
for the audience to read. In addition the size of the text is another
disadvantage to this magazine as it is very small and difficult to reader
creating frustration for the reader and reflecting the magazine badly as it
appears amateurish .

20. Masthead:
This masthead is clear and visible and does so by using a blue background
and puts a lighter shade of text on the darker colour which makes it stand
out therefore attracting the attention of the audience towards the magazine
which could lead to them wanting to buy the magazine.
Furthermore the positioning of the masthead is where it should
conventionally be which sticks the usually way a double page spread
should be conducted which in turn makes the masthead easy to read and
identify on the page which as a result could lead to audience been drawn
towards the magazine.

21. Headline:
This headline is important in this double page spread as it is pointing out the
main things that the reader needs to know which could be used to lure the
target audience to buy the magazine as they can produce any text they want
which they fell will persuade them to purchase the magazine such as giving
tour dates and information on artists and bands. Furthermore the headline
creates a sense of urgency and makes the target audience to believe that the
information within the magazine is vital and that they have to have it which is
another way that this element of the double page spread prompts the target
audience to purchase the magazine.
In addition the colours used are interesting as the bright background not only
draws the attention of the audience but it also allows the surrounding text to
stand out as the colours are mix of dark and light shades which evidently
means that the light text is general information whereas the darker shade of
text is the main message that the publication wants to get across to the target
audience in order to lure them to purchase the magazine.

22. Text:
The copy is this double page spread is spread out evenly which makes it visible
and clear for the audience to read and it also makes the text look smaller than it
actually is which makes sure the audience is not off from the magazine and it
could in fact lure them to buy the magazine because the target audience may
feel that it gives them good and update information on music and their favourite
artists and bands.
Plus, the colour is an important factor when analysis this double page spread
as the background colour is a very light shade of blue and the copy is bold
black which not only makes the text stand out but it also draws your eye
towards the text which could then lead to the audience wanting to buy the
magazine.
However, a disadvantage of this copy is the size of the text, although it is
spread out that makes it easy for them to see the size of the text makes it
difficult for the audience to read which may put them off wanting to buy the
magazine.

23. Image:
The image is interesting in this double page spread as it takes up the lower
section of the publication and it every eye catching because of the different
colours used it draws attention towards this section of the publication which
could then attract the target audience as they may like this specific band or the
genre of the music which will then lead to them purchasing this magazine.

25. Image:
The image in this double page spread has the band clearly spaced out within
the image which makes it easy for the audience to identify each artist within the
band and if a certain type of audience likes this particular band it will persuade
them to buy the magazine. Furthermore, the clothing of the band is colourful and
eye catching which makes it stand out on the page which may then lead to the
target audience wanting to buy the magazine.

26. Text:
The text in this double page spread is set out in three different section on
the page which breaks the text down and more visible for the audience to
see. The colouring is also an important factor in this publication as the bold
black text stands out from the plain background which immediately causes
your eye to be drawn towards the text which may then influence the target
audience to purchase the magazine.
However the size of the text is a disadvantage to this double page spread
as it is extremely hard to read which portrays the publication in a negative
way as it appears amateurish and unprofessional which will put then lead to
the target audience not wanting to buy the magazine and could cause them
to buy other magazines.

27. Index:
This section of the double page spread provides information on artists and bands
but it also provides information on tours and gigs which may appeal to the
audience who like this particular genre and could lead to them buying this
magazine. Furthermore, the colouring used is important as there is a mixture of
light and dark colours, the colour yellow is bright on this page which draws the
audiences immediate attention towards it and it also benefits the black text as it
makes it seem bolder and makes it stand out on the page.
In addition the use of the colour yellow as I mentioned not only draws the attention
of the audience but it also reinforces the colour scheme with aids in making the
magazine appear more professional and also makes it seem more noticeable.