This slide explains the use of morphological tree and some applications for the students of design method course lectured by drhhtang at NTUST in 2016.

1. MORPHOLOGICALTREE
drhhtang @ DITLDESIGN.NTUST

2. BLOCK BUSTINGTECHNIQUES
• Uses For
• think of an item or object, usually a common one like a chair, and set the task of thinking of all the possible
uses for that object
• Try
• Hole Punch
• Next 5 in 5
• Our mobile phones will start to read our minds
• Using Nominal GroupTechnique

3. ATTRIBUTE ANALYSIS
• Attribute analysis is the process of breaking down a problem, idea, or thing into
attributes or component parts and then thinking about the attributes rather
than the thing itself.
• 800 million slightly out-of-round ball bearings
• What can heavy things be used for? Paperweights,, tree stands,
• What can be done with metal things? magnetize them, melt them, make tools
with them

4. HOW CAN WE READ AND REMEMBER
BETTER?
Using Attribute Analysis to analyze

5. POSSIBLE ANALYSIS
• The attributes of reading and remembering?
• Possibilities: books, repetition, visualization, understanding (comprehension), quantity of
material and number of details, length of time
• The attributes of visualization? ...
• Solution: draw pictures of what you read.
• The attributes of understanding? ...
• Simplify text by rewriting it or summaries of it

6. WORKINGTIME
• How to reading and remembering with e-books
• List all attributes
• Come up with a solution for each attribute

8. MORPHOLOGICAL ANALYSIS
• Builds upon attribute analysis by generating alternatives for each attribute, thereby
producing new possibilities
• List the attributes of the problem, object, or situation
• Under each attribute, list all the alternatives
• Choose an alternative from each column at random and assemble into a new idea.
• Repeat the choosing and assembly many times

9. DEVELOP A BETTER BAND-AID
s"ck on flesh colored plas"c rectangular gauzed
magne"c red or green cloth round medicated
"e on flower pa7ern paper triangular cellulose
glue on transparent Tyvek octagon sawdust
paint on black metal square plas"shred
velcro words (ouch) wood trapezoid plas"c
clamp on stripes rubber animals co7on

10. IMPROVETHE BOOK
READING EXPERIENCE
Using Morphological Analysis

11. POSSIBLE ANALYSIS
size/shape binding cover pages type pictures
small perfect hardback large Roman photos
large sewn paper small varied drawings
long spiral plas"c glossy color color
round leB none thick highlighted holograms
micro top thin large ver"cal U-draw

12. EXERCISE
Using MorphologicalTree to design future notebook