6. Benefits of Email Marketing
• Gives you a “touch.” • Communication diversification.
• Helps follow-up. • Distributes information.
• Backs up other marketing. • Establishes you as an authority.
• Captures opt-ins. • Generates leads.
• Allows targeting • Encourages referrals.
• Drives web traffic. • Stimulates repeat biz.
• Builds trust & loyalty. • Pulls people from social media to
• Establishes rapport. your private area.
• Generates action. • Helps see those truly interested.
• Inexpensive. • Gets people not on social media.
• Personalized.
• Measurable results.
• People want to be led.
• Better visibility than noisy FB.
10. Building Your List
• Gather email
addresses.
• Add existing clients.
• Free promos.
• Sign-up option on
website.
11. Create Branded Template
• Create header from
existing website.
• Adjust colors.
• Add your personality.
• Personalize with photo.
12. Email Newsletter Content
1. Value Content
1. Inspire, Inform &
Interact
2. WIIFM?
1. What’s in it for me?
3. CTA
1. Call to Action
13. Email Newsletter Do’s & Don’ts
Do Don’t
• Create valuable newsletters • Send sales-y newsletters
with great content. that are all about you.
• Send only to those who opt • Spam people who did not
in. request it.
• Ask people to opt-in when • Spam people who did not
you talk to them. request it.
• Create different newsletters • Send generic newsletters to
for different niches. everyone.
• Use one or two photos for • Create your whole
pop value. newsletter in images.
15. Connect the dots with…
•Social Media Coaching
•Social Media Webinars
•Social Media Monthly Tasks
•Social Media Consulting
•Website Design
•Wordpress Blogs
•Lead Generation