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Incredible Email Newsletters
Marketing Pie                Social Media                Website                Blog                Direct Mktg.          ...
Social Email Marketing
Incredible Email Newsletters•   Branding•   Value Content•   Consistent•   Strong Headlines•   Excellent Layout•   Persona...
Benefits of Email Marketing•   Gives you a “touch.”               • Communication diversification.•   Helps follow-up.    ...
Email Marketing
Email Marketing Process• Choose your email marketing  program.• Build list. Prep database  (export, import)• Create brande...
Email Marketing Tools
Building Your List• Gather email  addresses.• Add existing clients.• Free promos.• Sign-up option on  website.
Create Branded Template• Create header from  existing website.• Adjust colors.• Add your personality.• Personalize with ph...
Email Newsletter Content1. Value Content  1. Inspire, Inform &     Interact2. WIIFM?  1. What’s in it for me?3. CTA     1....
Email Newsletter Do’s & Don’tsDo                               Don’t• Create valuable newsletters    • Send sales-y newsle...
Email Marketing Automation•   Nurtures Prospect•   Manages Customer•   Follows-Up•   Educates & Informs•   Builds Rapport•...
Connect the dots with…        •Social Media Coaching        •Social Media Webinars        •Social Media Monthly Tasks     ...
Email Marketing Presentation
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Email Marketing Presentation

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Presentation for effective email marketing by dotJenna.

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Transcript of "Email Marketing Presentation"

  1. 1. Incredible Email Newsletters
  2. 2. Marketing Pie Social Media Website Blog Direct Mktg. Referrals Video
  3. 3. Social Email Marketing
  4. 4. Incredible Email Newsletters• Branding• Value Content• Consistent• Strong Headlines• Excellent Layout• Personalization• Opt-In
  5. 5. Benefits of Email Marketing• Gives you a “touch.” • Communication diversification.• Helps follow-up. • Distributes information.• Backs up other marketing. • Establishes you as an authority.• Captures opt-ins. • Generates leads.• Allows targeting • Encourages referrals.• Drives web traffic. • Stimulates repeat biz.• Builds trust & loyalty. • Pulls people from social media to• Establishes rapport. your private area.• Generates action. • Helps see those truly interested.• Inexpensive. • Gets people not on social media.• Personalized.• Measurable results.• People want to be led.• Better visibility than noisy FB.
  6. 6. Email Marketing
  7. 7. Email Marketing Process• Choose your email marketing program.• Build list. Prep database (export, import)• Create branded newsletter template.• Write content.• Schedule & send.• Track results.
  8. 8. Email Marketing Tools
  9. 9. Building Your List• Gather email addresses.• Add existing clients.• Free promos.• Sign-up option on website.
  10. 10. Create Branded Template• Create header from existing website.• Adjust colors.• Add your personality.• Personalize with photo.
  11. 11. Email Newsletter Content1. Value Content 1. Inspire, Inform & Interact2. WIIFM? 1. What’s in it for me?3. CTA 1. Call to Action
  12. 12. Email Newsletter Do’s & Don’tsDo Don’t• Create valuable newsletters • Send sales-y newsletters with great content. that are all about you.• Send only to those who opt • Spam people who did not in. request it.• Ask people to opt-in when • Spam people who did not you talk to them. request it.• Create different newsletters • Send generic newsletters to for different niches. everyone.• Use one or two photos for • Create your whole pop value. newsletter in images.
  13. 13. Email Marketing Automation• Nurtures Prospect• Manages Customer• Follows-Up• Educates & Informs• Builds Rapport• Generates Desire• Sales & Marketing Bridge• Personalized Data
  14. 14. Connect the dots with… •Social Media Coaching •Social Media Webinars •Social Media Monthly Tasks •Social Media Consulting •Website Design •Wordpress Blogs •Lead Generation
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