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Email Marketing Presentation

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Presentation for effective email marketing by dotJenna.

Presentation for effective email marketing by dotJenna.

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Email Marketing Presentation Email Marketing Presentation Presentation Transcript

  • Incredible Email Newsletters
  • Marketing Pie Social Media Website Blog Direct Mktg. Referrals Video
  • Social Email Marketing
  • Incredible Email Newsletters• Branding• Value Content• Consistent• Strong Headlines• Excellent Layout• Personalization• Opt-In
  • Benefits of Email Marketing• Gives you a “touch.” • Communication diversification.• Helps follow-up. • Distributes information.• Backs up other marketing. • Establishes you as an authority.• Captures opt-ins. • Generates leads.• Allows targeting • Encourages referrals.• Drives web traffic. • Stimulates repeat biz.• Builds trust & loyalty. • Pulls people from social media to• Establishes rapport. your private area.• Generates action. • Helps see those truly interested.• Inexpensive. • Gets people not on social media.• Personalized.• Measurable results.• People want to be led.• Better visibility than noisy FB.
  • Email Marketing
  • Email Marketing Process• Choose your email marketing program.• Build list. Prep database (export, import)• Create branded newsletter template.• Write content.• Schedule & send.• Track results.
  • Email Marketing Tools
  • Building Your List• Gather email addresses.• Add existing clients.• Free promos.• Sign-up option on website.
  • Create Branded Template• Create header from existing website.• Adjust colors.• Add your personality.• Personalize with photo.
  • Email Newsletter Content1. Value Content 1. Inspire, Inform & Interact2. WIIFM? 1. What’s in it for me?3. CTA 1. Call to Action
  • Email Newsletter Do’s & Don’tsDo Don’t• Create valuable newsletters • Send sales-y newsletters with great content. that are all about you.• Send only to those who opt • Spam people who did not in. request it.• Ask people to opt-in when • Spam people who did not you talk to them. request it.• Create different newsletters • Send generic newsletters to for different niches. everyone.• Use one or two photos for • Create your whole pop value. newsletter in images.
  • Email Marketing Automation• Nurtures Prospect• Manages Customer• Follows-Up• Educates & Informs• Builds Rapport• Generates Desire• Sales & Marketing Bridge• Personalized Data
  • Connect the dots with… •Social Media Coaching •Social Media Webinars •Social Media Monthly Tasks •Social Media Consulting •Website Design •Wordpress Blogs •Lead Generation