This document discusses email marketing and the parts of an email. It provides details on the header of an email, explaining fields like Delivered-To, Received, Message-ID, Return-Path, Date, From, Subject, and To. It notes that consistent and clear calls to action are important for email marketing. The document was presented by Joshua Corb on the topic of digital marketing and email marketing.

1. Email Marketing
Digital Marketing Explained
Class 3
01/14/14

2. Joshua Corb
Managing Partner Basis.
Past Industries: VOIP, Collegiate, International Business, Entertainment, Social
Media, Startup, Business to Business, Gaming, Technology, Internet, Advertising Agency
Companies: MySpace, .docstoc, Brighter
Relevant Brand Experience:

3. Email Marketing

4. Email Marketing

5. Email Marketing

6. Email Marketing

7. Email Marketing

8. Email Marketing

9. Email Marketing
Parts of an Email - Header
Example:
Delivered-To: MrSmith@gmail.com
Received: by 10.36.81.3 with SMTP id e3cs239nzb; Tue, 29 Mar
2005 15:11:47 -0800 (PST)
Return-Path:
Received: from mail.emailprovider.com (mail.emailprovider.com
[111.111.11.111]) by mx.gmail.com with SMTP id
h19si826631rnb.2005.03.29.15.11.46; Tue, 29 Mar 2005 15:11:47
-0800 (PST)
Message-ID:
<20050329231145.62086.mail@mail.emailprovider.com>
Received: from [11.11.111.111] by mail.emailprovider.com via
HTTP; Tue, 29 Mar 2005 15:11:45 PST
Date: Tue, 29 Mar 2005 15:11:45 -0800 (PST)
From: Mr Jones
Subject: Hello
To: Mr Smith

10. Email Marketing
Parts of an Email - Description:
Delivered-To: - This is the email address which the email will be sent to (by the
email server itself)
Received: - These are time stamps from each email hop
Message-ID - This is the message id associated with an email message. This is a
fairly new field. There is also new fields such as Referencees and In-Reply-To. This
is the magic associated with threaded emails.
Return-Path: - specific to return paths. Which is an authorizer of email servers
Date: - This is the date the email was drafted
From: - Email address this address comes from
Subject: - This is the subject
To: - is the final delivery address

11. Email Marketing

12. Email Marketing

13. Email Marketing

14. Email Marketing

15. Email Marketing

16. Email Marketing

17. Email Marketing

18. Email Marketing

19. Email Marketing
Email Marketing - Consistent and clear calls to actions matter

20. Email Marketing

21. Email Marketing

22. Email Marketing

23. Email Marketing

24. Thank You!
For more Information about BASIS, contact
Joe DiPietro
614-668-8884
joe.dipietro@basisworldwide.com
Or visit us at
www.basisworldwide.com