4. Why Social Media Marketing? Opens up networks. Way to distribute our brand message. Medium to attract prospects. Allows us to bond with target market. Helps to keep track of client base. Facilitates viral word-of-mouth marketing Allows us to listen to market. Less expensive than other marketing.
5. 7Stepsto Social Sales Success 1. Define your brand. 2. Locate your audience. 3. Attract audience. 4. Captivate attention. 5. Bond with audience. 6. Convert into clients. 7. Engage continuously.
6. Step 1: Define Your Brand Front Man Overcome Reluctance Online Identity Profile Colors, Graphics, Logo Preferences Boundaries Process Commitment Authenticity
7. Step 2: Locate Your Audience Social Media Websites Rosters, Phone Books People You Meet Offline Marketing Cross Marketing Word of Mouth
8. Step 3: Attract Your Audience Get their Attention Appeal to Desires Stand out from the crowd Big Bold Moves Living Large Shine Like a Star Social Proof
9. Step 4: Captivate Your Audience Hold the attention of your social media audience by ADDING VALUE with RELEVANT CONTENT that appeals to their hot buttons in an authentic and entertaining way.
10. Step 5: Bond with Your Audience Listen Respond Relate Engage Respect Be Authentic Be Consistent
11. Step 6: Convert into Clients People will go out of their way to do business with people that they like. ~ ZigZiglar
