A global retail-clothing company approached Kinetic Social to drive awareness and engagement around 12 new store openings, targeting potential and current consumers who would most likely visit brick and mortar locations. One of the retailer’s main goals was to “Be GLOCAL” – creating impact locally, to generate global buzz.

1. Fashion Retailer Drives
Engagement and In-Store Traffic
The Roundup
70% INCREASE IN AVERAGE 100K
ENGAGEMENT RATE
MEANINGFUL ENGAGEMENTS
GENERATED
The Challenge
A global retail-clothing company approached Kinetic Social to drive awareness and engagement around 12 new store openings,
targeting potential and current consumers who would most likely visit brick and mortar locations. One of the retailer’s main goals
was to “Be GLOCAL” – creating impact locally, to generate global buzz.
Each new store opening campaign ran for a two-week period and sought to increase awareness of and engagement around new
store openings across the US, driving opening day foot traffic in 12 locations.
The Strategy
The Kinetic team hyper-targeted ads near specific locations to determine
the most engaged users. Additional strategies included:
|| Testing across gender (female vs. all adults), channel (mobile
newsfeed vs. desktop newsfeed), keyword targeting and lookalike
audiences.
|| Use of unpublished page posts to organically resonate better with
the sub-segments within this audience.
|| Targeted messaging prior to store opening with special offers and
after store opening to drive foot traffic.
|| Blending Mobile and Desktop Feed messaging to optimize across
devices.
Across the 12 store opening campaigns, the minimum average click
to engagement rate was 70% with a high of 203+%. The Kinetic team
continually experimented, fine tuning throughout these campaigns,
garnering over 100,000 meaningful engagements. The success of this
campaign convinced this retailer that social is an important part of new
store openings, which continues today.
Clothing Retailer
Sponsored
www.kineticsocial.com hello@kineticsocial.com