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Marketing Strategies for CVS PharmacyNMDL-Final Marketing Plan     Yuanping Hu
Main Challenge: High Competition & Low            Differentiation    How to Build Customer Loyalty
Key Strategy: Make Customer’s Loyalty              Rewarding
Social Media Strategy: Engaging Fans         Likes Coupons
Relationship Marketing Strategy: Personal Picks and Extra Bucks
Mobile Marketing Strategy:Check-ins Customized Offers andRecommendations from Local Stores
It Is a Marketing PlanSo… Sales Matters!The Amount of Coupons RedeemedThe Amount of Extra Bucks UsedThe Amount of Chenk-ins
Total Budget For This Campaign $1Million                   Social Media $0.5Million       Relationship Marketing $0.25Mill...
Working For the Whole YearSuggested Implementation Cycle –            6 Months
Marketing strategies for cvs pharmacy
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Marketing strategies for cvs pharmacy

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Marketing strategies for cvs pharmacy

  1. 1. Marketing Strategies for CVS PharmacyNMDL-Final Marketing Plan Yuanping Hu
  2. 2. Main Challenge: High Competition & Low Differentiation How to Build Customer Loyalty
  3. 3. Key Strategy: Make Customer’s Loyalty Rewarding
  4. 4. Social Media Strategy: Engaging Fans Likes Coupons
  5. 5. Relationship Marketing Strategy: Personal Picks and Extra Bucks
  6. 6. Mobile Marketing Strategy:Check-ins Customized Offers andRecommendations from Local Stores
  7. 7. It Is a Marketing PlanSo… Sales Matters!The Amount of Coupons RedeemedThe Amount of Extra Bucks UsedThe Amount of Chenk-ins
  8. 8. Total Budget For This Campaign $1Million Social Media $0.5Million Relationship Marketing $0.25Million Mobile Marketing $0.25MillionNote: CVS’s 2011 revenue is $107.5 Billion
  9. 9. Working For the Whole YearSuggested Implementation Cycle – 6 Months

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