8. It Is a Marketing Plan
So… Sales Matters!
The Amount of Coupons Redeemed
The Amount of Extra Bucks Used
The Amount of Chenk-ins
9. Total Budget For This Campaign $1Million
Social Media $0.5Million
Relationship Marketing $0.25Million
Mobile Marketing $0.25Million
Note: CVS’s 2011 revenue is $107.5 Billion
10. Working For the Whole Year
Suggested Implementation Cycle –
6 Months