Wolfie Presentation Deck - Investors & Partners

2. Vision
Empower consumers
and merchants to
leverage the power
of location-based
real time
communication

3. Mission
To become the world's
first-choice online &
mobile network that
connects and matches
consumers and
merchants via specific
product / service,
location and time
factors

4. The Challenge
Challenges
confronted by
conventional
mobile marketers:
1. How to
connect with their
target audience?

5. The Challenge
Challenges
confronted by
conventional
mobile marketers:
2. How does the
target audience
receive and
understand content?

6. The Challenge
Challenges
confronted by
conventional
mobile marketers:
3. How to ensure
an effective and
lasting engagement
method?

7. The Challenge
Challenges
confronted by
conventional
mobile marketers:
4. How to increase
opt-in rates and
decrease the
number of opt-
outs?

8. The Wolfie Solution
The majority of companies fall short in
most of these areas resulting in low
engagement rates in the mobile
advertising industry.
WOLFIE’s disruptive technology was
created to address these very concerns
via a simple and highly-effective
platform.

9. The Wolfie Solution
Wolfie is the only platform
that will create, present and
allow to modify offers in real-
time and based on the precise
physical location and specific
point of interest of each
individual consumer.

10. The Wolfie Solution
A typical Wolfie transaction
•A customer searches for Thai food.
•She will quickly get 3-4 real-time offers from Thai
restaurants in the physical vicinity of where she is
located (or where she plans to be will be at some pre-
determined time).
•Offers could range from:
• 10% off any time;
• Free appetizer if you arrive before 6:00 p.m.;
• Order one entrée, get a second one for half-
price; and
• $10 off any check of at least $50 after 8:00 p.m.

11. The Wolfie Value Proposition
Wolfie:
Enables merchants to present
and modify offers to consumers
in real-time and based on specific
locations.

12. The Wolfie Value Proposition
Wolfie:
Is uniquely suited to industries
where multiple product / service
providers are competing against
one another for the same
customer (such as retailers,
restaurants, hospitality and
entertainment industries).

13. The Wolfie Value Proposition
Wolfie:
Connects local commerce with local
consumers on a real time basis.
•What you want, when you want it.
•Unlike Groupon and other similar
competitors, Wolfie engages
consumers via immediate
communication and real-time local
deals.

14. Competitive Landscape
Wolfie’s closest competitors are:
• Groupon; and
• Living Social
Wolfie is a far superior solution
due to its disruptive technology.

15. Competitive Landscape
These competitive platforms are:
•Invasive
•Inflexible
•Not real-time; and
•They…
– require a minimum number of customers to
buy-in;
– generally feature lower-end quality of
merchants ; and
– attract highly price-sensitive consumers in a
way that does not engender brand loyalty.
Their users are typically only attracted to the
discount, not the product or service.

16. Competitive Landscape
Wolfie does not invade the privacy of
prospective customers.
On the contrary, with Wolfie
•The customer initiates the search
process.
•The merchants are able to create or edit
their deals on a live, real-time basis,
anytime!

17. Industry Summary
Potential User Growth
Groupon users:
•as of December, 2013: 70 million
•as of September, 2014: 100 million
Still, Groupon accounted for only 59.1% of the
daily deal market. The balance was divided
between LivingSocial and their other smaller
competitors.
Source: Statista.com

18. Industry Summary
Industry Growth
The global mobile applications market
continues to grow.
Driven by this trend, market growth in
worldwide mobile marketing is
forecasted to reach nearly $100 billion
by 2021, up from $29 billion in 2016, a
28% growth rate.
Sources: RNR Market Reports and Yahoo Finance

19. Industry Summary
Industry Growth
The Wolfie disruptive platform is tailor-
made to take advantage of this
unprecedented rise in the market due
since it offers:
•Location-based instant match and deal
offer;
•Real-time communication abilities;
•Integrated, scalable platform;
•Non-intrusive approach.

20. The Market

21. The Market

22. The Market

23. Next Stage
Development Goals Include:
•Creation of API Interface to facilitate instant use of
other existing platforms & social integration
•Further search algorithm enhancements

24. Execution Strategy
Execution Strategy – Phase I
•Establish office in the greater Philadelphia/
Delaware Valley region as the effective hub of the
current and future regional activity.
•Build a commission-based field force to enroll
merchants, with a particular focus on food
service, entertainment and other retailers that
have pricing flexibility, low variable costs and
inventory that can age quickly.
•Develop a marketing program to support field
force and register users.

25. Execution Strategy
Execution Strategy – Phase II
• Copy the initial rollout model in 10 to 15 major
cities in the United States.
• Continue to develop brand recognition through
use advertising and PR, both locally and
nationally.

26. Execution Strategy
Acquisition of Merchants
•Merchants will be pre-loaded into the Wolfie system.
•Merchants will be activated by engagement
ambassadors, who will be paid $10 to $15 per
activation.
•Engagement ambassadors will explain the program
and walk the merchant through the activation
process.
•Engagement ambassadors who recruit additional
engagement ambassadors will receive overrides.

27. Execution Strategy
Brand Building to Acquire Consumers & Merchants
• Facebook Ads and other similar social media channels
• Publicity / Public relations
• Select Google Ad Words
• Email Marketing
• Good faith sponsorships of local organizations (e.g.,
Chambers of Commerce, Small Business Associations)
• Commissions to sales people / ambassadors
• Collateral Materials
• Loyalty Programs

28. Funding
Cash Needs: $10 million

29. Funding
Cash Needs For Phase I
Acquisition of merchants $2.3 million
Acquisition of users $3.0 million
Marketing $2.5 million
Tech improvements $0.5 million
G&A, including back office $1.3 million
Contingency $0.4 million
Total $10.0 million

30. Funding
Acquisition of Merchants
Objective for Phase I 150,000
Expected Average Cost Per Merchant $15
Total Cost $2,250,000

31. Funding
G&A – Annual Costs
Rent $100,000
Marketing Manager/Marketing Support $250,000
Merchant Acquisition Support $200,000
Back Office Employees, incl. fringe (6) $350,000
Other Office Expenses $150,000
Executive Stipends (3 person team) $300,000
Total G&A Cost for Phase I $1,350,000

32. Our Team
Management Team
Curtis “Chip” Loeb - CEO / CFO
A veteran executive of young technology companies, Mr. Loeb has guided
startups through the development stage and into the realm of commercial
operations. With experience in all aspects of finance and operations, he
holds a bachelor’s degree from Washington University in St. Louis and an
MBA from Harvard Business School.
Solomon Blisko - COO
Dr. Blisko provides consulting services and expert testimony to
government agencies, institutions, insurance companies, and attorneys,
with expertise in operations, marketing, strategic planning, organization,
and trouble-shooting. A graduate of NYU College of Dentistry and an
owner/operator of 3 state-of-the-art dental practices in the NYC area,
with multimillion dollar revenues, he retired from his dental practice in
2012, and now focuses exclusively on consulting.

33. Our Team
Management Team
Todd Glassberg - Co-founder and Chief Marketing Officer
Todd Glassberg has experience in many business verticals accumulated
over the past 30 years. He oversees the planning, development and
execution of Wolfie's branding initiatives, which will drive user
engagement. Mr. Glassberg is respected for his quick grasp of the big
picture and his ability to create mutually advantageous relationships that
meld technology and business requirements into reusable practical
implementations.
Mike Kogan - Co-founder and CTO/Director of Operations
A graduate of Drexel University, Mike Kogan is responsible for leading all
aspects of the Wolfie technology, and establishing the company’s
technical vision. Using an active and practical approach, Mr. Kogan directs
all resources in IT and IO to attain Wolfie’s strategic goals. Mike serves as
the interface between internal operations and external stakeholders,
making sure Wolfie is developing and moving forward at all times.

34. Revenue Model

36. Wolfie – The System
FRONT SCREEN –
SEARCH DRIVEN
SEARCH SUGGESTIONS

37. Wolfie – The System
MULTIPLE SEARCH
RESULTS – USER REQUESTS
DEAL FROM ALL OR SOME
MERCHANT INDIVIDUAL
LANDING PAGE

38. Wolfie – The System
USER LOG IN DEAL / OFFER
ISSUED & TRANSMITTED
SOCIAL SHARING

39. Wrap Up