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1. Chipotle
Presented by: In Cahoots

2. Situational Analysis
Competitors
● Moes
● Qdoba
Brand
● Real food, real fast
● Nutritious vegetables, and healthy meat
● Current communication campaign is lacking use of social media interaction and doesn’t reach a specific
niche audience
Customer
● Survey & Results

3. Creative Brief
Key fact
Objective
Target audience
Key message theme
Support
Mandatories
Target market incentive statement

4. Media Strategy
Media selection
● Online advertisements
● Radio/music streaming advertisements
● TV advertisements
Budget allocation
● 20% online advertisements, 15% radio/music streaming, 40% TV
advertisements, 5% social media promotions
Vehicle selections
● Television advertisements is the most effective

5. Creative Strategy
-Storyboard
-Created advertisement based off of new tactics

6. Conclusion
Why should you pick us as your advertisement agency?