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The MAO Model: Research for Behavior Change.

by Sebastian Deterding on Feb 02, 2012

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Presentation given at Interaction'12, February 3, 2012, Dublin, Ireland. Interest in persuasive design for behavior change has been growing rapidly in interaction design in the past years. In part than...

Presentation given at Interaction'12, February 3, 2012, Dublin, Ireland. Interest in persuasive design for behavior change has been growing rapidly in interaction design in the past years. In part thanks to that, we as designers now have ample tools and pattern libraries to inspire us. What we are lacking, however, are focus and guidance in applying them. Usually, we get those from user research. But current research methods and deliverables arguably do not provide ready springboards.

This presentation demonstrates how to use the Motivation Ability Opportunity (MAO) model as a tool to structure user research around a single behavior to be changed, and to guide subsequent design in prioritizing issues to tackle and ideating ways to tackle them.

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ixd12 #ixd12 design behavior change interaction design persuasive design user research ux persuasion behavior model research for behavior change pattern leadership web design interface persuasão motivation behavior design mao ui product business behaviour designthinking ixda comportamento persuasión

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The MAO Model: Research for Behavior Change. — Presentation Transcript